When a brand faces a crisis or needs a strategic reset, the path forward can feel uncertain. We draw inspiration from Shailputri, the Hindu goddess who embodies mountain-like strength and the power of new beginnings. In our practice, PR serves
For decades, public relations and its related work was synonymous with storytelling. The copywriters reigned like a supremo -penning down the press releases, crafting various brand narratives, and shaping perception through voice and tone of brand voice but the terrain
The fashion world applauded the aesthetics when Prada showcased Kolhapuri-style chappals named as leather sandals on its Spring/Summer 2026 runway. But back in India, the applause came with a pause. The design wasn’t new, rather it was centuries old. And
There’s a strange irony in modern PR. We humans are using machines to draft messages meant to feel personal. In today’s times we are using AI to write pitches, scan sentiment & even suggest headlines. But somewhere in that efficiency-ridden
Investment tips for beginners: Traditional FDs or Green FDs? Fixed Deposits have been popular with Indians with an appetite for low risk and optimal returns in the long term. We all must have heard them listed among the best
MSMEs are growing at an unprecedented rate. In 2021 alone, micro small and medium enterprises (MSMEs) in India contributed nearly 8% of the total GDP. 45% of manufacturing output and 40% of the country’s exports. They can arguably be called
Latest trends in fintech industry which are important for every Fintech owner As the Fintech industry continues to revolutionise the digital banking landscape, a recent report by Invest India revealed that India’s Fintech adoption rate rose to 87%, exceeding the
Plummeting Adani group share price: What should Retail investors do with their Adani Stocks? Adani’s share price is plummeting each day bringing down the net worth of Gautam Adani, who is currently 17th in the Forbes list of billion, to $ 61.7
More than a billion people use social platforms such as Instagram, Facebook and YouTube, and as internet is becoming more and more accessible, the numbers are bound to grow rapidly in the upcoming years. Brands can use this to their
Is your social media strategy a silent day schedule? Here are top 3 digital marketing metrics to elevate your social media strategy In 2022, the global market for digital marketing through was valued at $476.9 billon, and by 2026, it
