Biggest Crackdown Yet? Amit Shah Launches FCRA 2.0 as India Strengthens Foreign Funding Oversight.

The Government of India has taken a significant step toward modernizing the regulation of foreign contributions with the launch of FCRA 2.0 on 30 June 2026. Unveiled by Union Home Minister Amit Shah, the upgraded digital platform is designed to

Micro Small and Medium Enterprises: Building a Loyal customer base

As the digital world augments connectivity and the world of communication, skepticism among consumers is accelerating simultaneously due to misuse of accessibility. In such a conundrum, MSMEs fail to get their foothold in the market to gain customer loyalty. Branding

Is marketing enough as a growth strategy for startups?

Is marketing enough as a growth strategy for startups? You come up with an original and innovative business idea and start your journey to create a growth strategy for startups. You research the market and analyze it using high-end, sophisticated tools to

3 lesser-known brand marketing strategy secrets for business

3 lesser-known brand marketing strategy for every startup and business to master 59% of consumers go for brands they are familiar with when buying new products, according to a recent study by Invesp. Inevitably, when it comes to branding and

What is Public Relations -7 tips to run a successful PR campaign

What is Public Relations -7 tips to run a successful Public Relations campaign Public Relations matters. It is to brands what creativity is to artists. A company without effective PR strategies is like a house of cards. One blow is

Strategy tips for startup business in 2023

Ever heard of the saying “Rome wasn’t built in a day”? It fits perfectly for every business, especially startup businesses in India, irrespective of the industry and size. However, this is only half the truth. The other half, “but destroyed