Financial PR India Financial services are among the most research-intensive categories in India. Google reports that more than 90% of Indian finance customers begin their purchase journey online, and these customers typically use five or more touchpoints while researching financial
Wealth Management PR India India’s wealth ecosystem is entering a more sophisticated phase. As affluent families, entrepreneurs, family offices and private investors become more globally connected, wealth businesses are competing for something that cannot be created through product communication alone:
Financial brands operate in an environment where trust, credibility and reputation directly influence business growth. Banks, NBFCs, FinTech companies, insurance providers, wealth management firms and investment businesses need to communicate with customers, investors, journalists, employees and other stakeholders with clarity.
MamaEarth IPO: A valuation bubble or just a pessimistic Approach Days after the Honasa Group (the parent company of MamaEarth) announced the launch of its IPO and released its DRHP, the financially diligent netizens couldn’t keep their calm. With a
