On Day 5 of Navratri, we pay homage to Skandamata, the goddess of nurturing and care. She symbolizes the warmth, patience, and selflessness of a mother who selflessly nurtures her child with unconditional love. Her energy teaches us that true
On the fourth day of Navratri, we honor Goddess Kushmunda, the embodiment of creativity, warmth, and the power of a positive spirit. She is said to have brought light into the cosmos filling the void with energy, life, and positivity.
On the third day of Navratri, we celebrate Goddess Chandraghanta, a symbol of strength with peace. She’s a powerful figure who shows us how to stay calm and strong, even when things get really tough. She rides a tiger, showing
On the second day of Navratri, we honor Goddess Brahmacharini, the embodiment of focus, determination, and unwavering commitment to her goals. She represents the power of purpose and the strength that comes from staying on the course, even when the
When a brand faces a crisis or needs a strategic reset, the path forward can feel uncertain. We draw inspiration from Shailputri, the Hindu goddess who embodies mountain-like strength and the power of new beginnings. In our practice, PR serves
For decades, public relations and its related work was synonymous with storytelling. The copywriters reigned like a supremo -penning down the press releases, crafting various brand narratives, and shaping perception through voice and tone of brand voice but the terrain
The fashion world applauded the aesthetics when Prada showcased Kolhapuri-style chappals named as leather sandals on its Spring/Summer 2026 runway. But back in India, the applause came with a pause. The design wasn’t new, rather it was centuries old. And
There’s a strange irony in modern PR. We humans are using machines to draft messages meant to feel personal. In today’s times we are using AI to write pitches, scan sentiment & even suggest headlines. But somewhere in that efficiency-ridden
Investment tips for beginners: Traditional FDs or Green FDs? Fixed Deposits have been popular with Indians with an appetite for low risk and optimal returns in the long term. We all must have heard them listed among the best
MSMEs are growing at an unprecedented rate. In 2021 alone, micro small and medium enterprises (MSMEs) in India contributed nearly 8% of the total GDP. 45% of manufacturing output and 40% of the country’s exports. They can arguably be called
