$104.2 Billion, that’s the worth of the creator’s economy. With 50 million independent content creators present in the digital space, the community has the power to mould opinions and create a lasting impact in the minds of those who consume
PR has always been a dynamic industry. It keeps on evolving. Moulding perception, establishing new standards of credibility, shaping trends and concurrently taking our world forward. The industry has the power to build narratives that can turn ‘nothing’ into ‘something’. The
For effective and smart workflow, large organizations continue to employ data-driven tactics in their daily tasks. Nevertheless, handling the ever-increasing volume of data is still a challenge for many. Data, at large, is just random numbers if you cannot deliver
The commercial market is bombarded with brands offering not-so-distinct products/services. The only effective way to make your brand visible in the market and grab the attention of prospective customers/clients is to communicate the right way. There are several ways and methods
The rhetorical triangle of communication generally refers to the three persuasive appeals, ethos, pathos and logos, proposed by Aristotle, one of the most celebrated scholars in the history of philosophy. Communication is more than just a mode of exchanging messages; it is an art
Public relations owes its success to the emphasis on effective communication, more specifically the art of storytelling. A vital part of creating a successful public relations campaign is choosing the right platform to communicate at the right time. This
Apply the T.A.R.E.S method to your PR and marketing materials Your conversations must be ethical. When you employ a public relations firm, you are putting your trust in its members to make ethical decisions and utilize best practices throughout all
Social media influencer marketing and Public Relations Social media influencer marketing or in other words word-of-mouth promotion is possibly the most powerful marketing method in the contemporary world. A strategy that has allowed brands such as Nike and BoAt to
One of the first things some companies cut is marketing. But smart companies know this is not a wise decision. Brands should instead lean into their public relations efforts, especially in the midst of a recession. Why? Out of sight,
A good strategy, a good audience and a good connection lead to great branding. Nevertheless, the strategy that worked for one may not work for the other, especially in times where interaction and interconnectivity are in demand. This is where
