3 lesser-known brand marketing strategy for every startup and business to master 59% of consumers go for brands they are familiar with when buying new products, according to a recent study by Invesp. Inevitably, when it comes to branding and
What is Public Relations -7 tips to run a successful Public Relations campaign Public Relations matters. It is to brands what creativity is to artists. A company without effective PR strategies is like a house of cards. One blow is
The Ultimate Guide to Hiring a Public Relations Agency in 2023: In the years to come, the world will be filled with digital natives. When the time comes, news, whether good or bad, will travel at an unfathomable pace.
Ever heard of the saying “Rome wasn’t built in a day”? It fits perfectly for every business, especially startup businesses in India, irrespective of the industry and size. However, this is only half the truth. The other half, “but destroyed
$104.2 Billion, that’s the worth of the creator’s economy. With 50 million independent content creators present in the digital space, the community has the power to mould opinions and create a lasting impact in the minds of those who consume
PR has always been a dynamic industry. It keeps on evolving. Moulding perception, establishing new standards of credibility, shaping trends and concurrently taking our world forward. The industry has the power to build narratives that can turn ‘nothing’ into ‘something’. The
For effective and smart workflow, large organizations continue to employ data-driven tactics in their daily tasks. Nevertheless, handling the ever-increasing volume of data is still a challenge for many. Data, at large, is just random numbers if you cannot deliver
The commercial market is bombarded with brands offering not-so-distinct products/services. The only effective way to make your brand visible in the market and grab the attention of prospective customers/clients is to communicate the right way. There are several ways and methods
The rhetorical triangle of communication generally refers to the three persuasive appeals, ethos, pathos and logos, proposed by Aristotle, one of the most celebrated scholars in the history of philosophy. Communication is more than just a mode of exchanging messages; it is an art
Public relations owes its success to the emphasis on effective communication, more specifically the art of storytelling. A vital part of creating a successful public relations campaign is choosing the right platform to communicate at the right time. This
