One of the first things some companies cut is marketing. But smart companies know this is not a wise decision. Brands should instead lean into their public relations efforts, especially in the midst of a recession. Why? Out of sight,
A good strategy, a good audience and a good connection lead to great branding. Nevertheless, the strategy that worked for one may not work for the other, especially in times where interaction and interconnectivity are in demand. This is where
Connect with customers through PR to expand your business. A strong public relations plan in place can help a financial services company advance by fostering audiences’ trust while educating and engaging them. Here’s how you can utilize PR to your
Earlier this year, a 6-bit algorithmically generated NFT (Cryptopunk #5822) was sold for $23.7 million. Mike Winkelmann, a digital artist, sold his artwork (Everyday’s—the first 5000 days) for a whopping $69 million. The most expensive NFT was Pak’s ‘The
Nowadays, meme marketing has become an important and popular tool of marketing for entrepreneurs. No individual can say they have not seen a meme on a digital platform. If you want to increase your marketing base, you may use memes
Technology evolves, changes occur and we adapt to them. The concept of the Metaverse has done the same. The technology is fairly new but every business and service is trying to adapt to it whether it is Healthcare, Entertainment, Education,
Neuromarketing is the study of how people’s brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye-tracking, and skin response. These neuromarketing techniques are used to study the brain to predict consumer decision-making behavior. It’s also
CryptoCurrency has taken the world by storm. India alone is home to more than ten crore crypto owners, that’s the highest in the world. The industry is all set to bring the 3rd generation of the internet, aka web 3.0,
Environmental communication is “the dissemination of information and the implementation of communication practices that are related to the environment. In the beginning, environmental communication was a narrow area of communication; however, nowadays, it is a broad field that includes research
It won’t be wrong to say cryptocurrency is ‘people’s currency, for there is no third party (government, central banks) keeping an eye on it. The system involved is (mostly) decentralized that further makes it secure and trustable. The whole idea
