Latest trends in fintech industry in 2023

Latest trends in fintech industry which are important for every Fintech owner As the Fintech industry continues to revolutionise the digital banking landscape, a recent report by Invest India revealed that India’s Fintech adoption rate rose to 87%, exceeding the

Plummeting Adani group share price: What can Retail investors do with Adani Stocks?

Plummeting Adani group share price: What should Retail investors do with their Adani Stocks? Adani’s share price is plummeting each day bringing down the net worth of Gautam Adani, who is currently 17th in the Forbes list of billion, to $ 61.7

Understanding influencer marketing services and getting started

More than a billion people use social platforms such as Instagram, Facebook and YouTube, and as internet is becoming more and more accessible, the numbers are bound to grow rapidly in the upcoming years. Brands can use this to their

Top 3 digital marketing metrics to elevate your social media strategy

Is your social media strategy a silent day schedule? Here are top 3 digital marketing metrics to elevate your social media strategy In 2022, the global market for digital marketing through  was valued at $476.9 billon, and by 2026, it

Why your Public Relations Experts need industry knowledge

Public Relations Experts  Public relations experts deal with an association’s public image and its popularity. They help that organization by communicating with the public and working to foster a positive relationship between the two. In other words, PR experts help

10+ ways technology is changing Public Relations

Technology and PR are inseparable. Big data can be produced by PR professionals thanks to technology, which is essential for analyzing the market and coming up with a suitable strategy. Since digital media now plays a crucial role in reputation

How to pave the path for social media marketing

How to pave the path for social media marketing Social media marketing: The importance Any brand that wants to establish itself as a household name needs to use social media marketing. Whether established or new, establishing connections between you and

The MamaEarth IPO: A valuation bubble or just a pessimistic approach

MamaEarth IPO: A valuation bubble or just a pessimistic Approach Days after the Honasa Group (the parent company of MamaEarth) announced the launch of its IPO and released its DRHP, the financially diligent netizens couldn’t keep their calm. With a

Micro Small and Medium Enterprises: Building a Loyal customer base

As the digital world augments connectivity and the world of communication, skepticism among consumers is accelerating simultaneously due to misuse of accessibility. In such a conundrum, MSMEs fail to get their foothold in the market to gain customer loyalty. Branding

Is marketing enough as a growth strategy for startups?

Is marketing enough as a growth strategy for startups? You come up with an original and innovative business idea and start your journey to create a growth strategy for startups. You research the market and analyze it using high-end, sophisticated tools to