There was a time when Public Relations was thought to be a profession of parties and fun. But from the past few decades, the credibility of the business of managing reputation is finally changing and people understand that it is
Your eyes are red from a lack of sleep and too much screen time. You need to be smarter and try harder. Remember that you chose to study public relations for a reason. Recognize that feeling overwhelmed and unsure of
Media Pitch is no longer a simple written word, it is an attempt to bring a viable change. As PR professionals we know how important it is to make those emails stand out. Since journalists are bombarded with thousands of
As content writers, we are constantly working to improve our work. We want to keep up with trends, develop new topics, create new ideas and work that has a lasting impact on the readers. Here are our top four tips
Becoming a good writer takes practice whereas becoming an excellent writer takes experience. Earning the reputation of being an excellent strategic and persuasive writer takes both. Writing is effective only when the transmitted message conjures the deliberate response from the receiver,
“Communication is not communication until we communicate it”. The digital world has grown over the last few years, and a growing number of social media platforms have arisen. ‘Tell your message and sell your vision’, is quite a game-changer these
There’s no doubt in anyone’s mind that the Coronavirus outbreak has hugely impacted almost every business and every industry. This goes for the Public Relation (PR) industry, too, as the growth and success of the sector is directly proportional to
There’s an old saying- Advertising is what you pay for, publicity is what you pray for! And this is a great ice breaker when it comes to explaining public relations. While there are hundreds of good articles on this topic
“The history of PR is… a history of a battle for what is reality and how people will see and understand reality.” – Stuart Ewen
“Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” – John D. Rockefeller
