Public Relations

Benefits of Social Media as a Public Relations Tool

Over the past few years, a growing number of social media platforms have sprung up. There are several types of social media that we can use to our advantage. Social networking sites are becoming more popular day by day and

Impact of Social Media on Public Relations Industry

With a global user ship in the billions, social media has become one of the fastest growing industries in the world. While it has touched just about every industry under the sun in some capacity, it has had a huge—and

Social Media as an Emerging PR Tool

The Public Relations industry has faced dramatic changes in the past few years in terms of new technology and media channels as well as new opportunities for communicating with clients and businesses. The main reason for this is the emergence of social

How Public Relations is beneficial for FINTECH Companies?

Never heard of the term FinTech then you are probably in the minority. It’s been in the media spotlight for several years now, an innovative new businesses offering slick financial services to consumers, or enabling technologies to banks and retailers

Communications is the key to Crisis Management

Every crisis is an opportunity in disguise; You just need to identify and communicate it….. During the time of economic uncertainty, businesses and consumers react, and those reactions have different effects. We have seen that during the pandemic crisis when

How does a sound PR help your SME business?

It’s important to communicate with your stakeholders and spread the visibility of your brand, so you can turn your SME into a larger scale operation.  There are several ways in which you can generate media attention and publicity for any

Technological advancements have lead to the evolution of PR

The future of Public Relations will make the lives of personnel a lot easier with the help of technology.  The tech industry is accelerating at a pace that’s difficult to understand. Everything from AI and virtual reality to digital business

Why do Small & Medium Enterprise need PR

Public Relations is the function of protecting and improving your brand visibility and reputation. Running an SME (Small & Medium Enterprise) is not an easy task especially at a time like this where the global market is crashing due to

Need a good investment- ENHANCE your PR

The last decade has witnessed an enormous development in the start-up culture in India. According to the Economic Survey 2020 as many as 27,084 start-ups were recognized across 551 districts as on January 8, 2020. Tier-I cities contributed about 55%

Gear Your Startup With These PR Techniques

Public Relation is an inseparable and indispensable aspect of a startup which every entrepreneur need to reckon/consider upon. “PR is extremely important, and being able to use it in the right way means everything. You have to market your success.”