Public Relations

NFTs: To buy or not to buy

  Earlier this year, a 6-bit algorithmically generated NFT (Cryptopunk #5822) was sold for $23.7 million. Mike Winkelmann, a digital artist, sold his artwork (Everyday’s—the first 5000 days) for a whopping $69 million. The most expensive NFT was Pak’s ‘The

Communication In the Metaverse? Keep Your Eyes Wide Open

Technology evolves, changes occur and we adapt to them. The concept of the Metaverse has done the same. The technology is fairly new but every business and service is trying to adapt to it whether it is Healthcare, Entertainment, Education,

Brands are the proven masters of utilizing neuromarketing

Neuromarketing is the study of how people’s brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye-tracking, and skin response. These neuromarketing techniques are used to study the brain to predict consumer decision-making behavior. It’s also

The impact of crypto: a revolution or just a makeshift trend?

CryptoCurrency has taken the world by storm. India alone is home to more than ten crore crypto owners, that’s the highest in the world. The industry is all set to bring the 3rd generation of the internet, aka web 3.0,

Environment communication, need for public awareness & role of media

Environmental communication is “the dissemination of information and the implementation of communication practices that are related to the environment. In the beginning, environmental communication was a narrow area of communication; however, nowadays, it is a broad field that includes research

What Will Happen With Cryptocurrency in the Future

It won’t be wrong to say cryptocurrency is ‘people’s currency, for there is no third party (government, central banks) keeping an eye on it. The system involved is (mostly) decentralized that further makes it secure and trustable. The whole idea

How women can create successful careers in Public Relations

There was a time when Public Relations was thought to be a profession of parties and fun. But from the past few decades, the credibility of the business of managing reputation is finally changing and people understand that it is

#LifeofPR: The 6 Habits of Highly Effective PR Pros

Your eyes are red from a lack of sleep and too much screen time. You need to be smarter and try harder. Remember that you chose to study public relations for a reason. Recognize that feeling overwhelmed and unsure of

Power of a Media Pitch

Media Pitch is no longer a simple written word, it is an attempt to bring a viable change. As PR professionals we know how important it is to make those emails stand out. Since journalists are bombarded with thousands of

Tips to strengthen your writing

As content writers, we are constantly working to improve our work. We want to keep up with trends, develop new topics, create new ideas and work that has a lasting impact on the readers. Here are our top four tips