Public Relations

Imperative writing for public relations practitioners

Becoming a good writer takes practice whereas becoming an excellent writer takes experience. Earning the reputation of being an excellent strategic and persuasive writer takes both. Writing is effective only when the transmitted message conjures the deliberate response from the receiver,

Digital PR- A Paradigm Shift

“Communication is not communication until we communicate it”. The digital world has grown over the last few years, and a growing number of social media platforms have arisen. ‘Tell your message and sell your vision’, is quite a game-changer these

Is crisis culture changing the PR priorities for brands?

There’s no doubt in anyone’s mind that the Coronavirus outbreak has hugely impacted almost every business and every industry. This goes for the Public Relation (PR) industry, too, as the growth and success of the sector is directly proportional to

Earned Media or Paid Media- The Ultimate Battle!

There’s an old saying- Advertising is what you pay for, publicity is what you pray for! And this is a great ice breaker when it comes to explaining public relations. While there are hundreds of good articles on this topic

All you want to know about Public Relations!

“The history of PR is… a history of a battle for what is reality and how people will see and understand reality.” – Stuart Ewen

Public Relation- The Rising Start Of Your Career

“Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” – John D. Rockefeller

Communication- The secret for Rising Startups!

Are you thinking of running your startup? Do you also want to know the secret ingredient that fuels up any business idea?

HOW PR IS A FRIEND IN DISGUISE?

Public Relations is a tool that helps to protect, enhance, and build your reputation as a business. As stated, ‘PR people are storytellers.

Youth Skill Development During COVID-19

In 2014, the United Nations General Assembly declared 15 July as World Youth Skills Day, to celebrate the strategic importance of equipping young people with skills for employment, decent work and entrepreneurship. World Youth Skills Day 2021 will pay tribute

What does future hold for Technology keeping Business and Customer connected during COVID-19 Pandemic?

The extraordinary value of digital communications has never been more apparent than during the past year. As COVID-19 swept the planet, businesses and individuals switched almost overnight to remote working, relying more than ever before on digital channels to stay