Neuromarketing is the study of how people’s brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye-tracking, and skin response. These neuromarketing techniques are used to study the brain to predict consumer decision-making behavior. It’s also
CryptoCurrency has taken the world by storm. India alone is home to more than ten crore crypto owners, that’s the highest in the world. The industry is all set to bring the 3rd generation of the internet, aka web 3.0,
Environmental communication is “the dissemination of information and the implementation of communication practices that are related to the environment. In the beginning, environmental communication was a narrow area of communication; however, nowadays, it is a broad field that includes research
It won’t be wrong to say cryptocurrency is ‘people’s currency, for there is no third party (government, central banks) keeping an eye on it. The system involved is (mostly) decentralized that further makes it secure and trustable. The whole idea
There was a time when Public Relations was thought to be a profession of parties and fun. But from the past few decades, the credibility of the business of managing reputation is finally changing and people understand that it is
Your eyes are red from a lack of sleep and too much screen time. You need to be smarter and try harder. Remember that you chose to study public relations for a reason. Recognize that feeling overwhelmed and unsure of
Media Pitch is no longer a simple written word, it is an attempt to bring a viable change. As PR professionals we know how important it is to make those emails stand out. Since journalists are bombarded with thousands of
As content writers, we are constantly working to improve our work. We want to keep up with trends, develop new topics, create new ideas and work that has a lasting impact on the readers. Here are our top four tips
Becoming a good writer takes practice whereas becoming an excellent writer takes experience. Earning the reputation of being an excellent strategic and persuasive writer takes both. Writing is effective only when the transmitted message conjures the deliberate response from the receiver,
“Communication is not communication until we communicate it”. The digital world has grown over the last few years, and a growing number of social media platforms have arisen. ‘Tell your message and sell your vision’, is quite a game-changer these
