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For decades, public relations success has been measured using familiar metrics such as media coverage, referral traffic, backlinks, and share of voice. If a brand earned a feature in a leading publication, marketers expected readers to click through to the
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2026 Trust Deficit in Branding 2026 Trust Deficit in Branding changed dramatically, and brands did nearly everything we had expected from them, to the contrary. On top of that, they produced more content, launched more campaigns, and adopted more automation
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