Ever heard of the saying “Rome wasn’t built in a day”? It fits perfectly for every business, especially startup businesses in India, irrespective of the industry and size. However, this is only half the truth. The other half, “but destroyed
Social media influencer marketing and Public Relations Social media influencer marketing or in other words word-of-mouth promotion is possibly the most powerful marketing method in the contemporary world. A strategy that has allowed brands such as Nike and BoAt to
Branding is a sophisticated process that involves the art of persuasion. And as we are advancing, transparency has acquired the central stage in determining the success of a brand. Moreover, the phenomenon of “out of sight, out of mind” has
