The extraordinary value of digital communications has never been more apparent than during the past year. As COVID-19 swept the planet, businesses and individuals switched almost overnight to remote working, relying more than ever before on digital channels to stay
The sudden increase in COVID-19 cases over the past few months have caused uncertainty and fear among people and also have had a major impact on their mental health. According to a study, there has been an increase of over
With the emergence of second Covid-19 wave in India, many experts predicted that the economic damage would not be as bad as the first wave in 2020. There were two primary reasons behind this assertion were: India had vaccines against
Over the past few years, a growing number of social media platforms have sprung up. There are several types of social media that we can use to our advantage. Social networking sites are becoming more popular day by day and
With a global user ship in the billions, social media has become one of the fastest growing industries in the world. While it has touched just about every industry under the sun in some capacity, it has had a huge—and
The Public Relations industry has faced dramatic changes in the past few years in terms of new technology and media channels as well as new opportunities for communicating with clients and businesses. The main reason for this is the emergence of social
Never heard of the term FinTech then you are probably in the minority. It’s been in the media spotlight for several years now, an innovative new businesses offering slick financial services to consumers, or enabling technologies to banks and retailers
Every crisis is an opportunity in disguise; You just need to identify and communicate it….. During the time of economic uncertainty, businesses and consumers react, and those reactions have different effects. We have seen that during the pandemic crisis when
It’s important to communicate with your stakeholders and spread the visibility of your brand, so you can turn your SME into a larger scale operation. There are several ways in which you can generate media attention and publicity for any
The future of Public Relations will make the lives of personnel a lot easier with the help of technology. The tech industry is accelerating at a pace that’s difficult to understand. Everything from AI and virtual reality to digital business
