How to pave the path for social media marketing Social media marketing: The importance Any brand that wants to establish itself as a household name needs to use social media marketing. Whether established or new, establishing connections between you and
MamaEarth IPO: A valuation bubble or just a pessimistic Approach Days after the Honasa Group (the parent company of MamaEarth) announced the launch of its IPO and released its DRHP, the financially diligent netizens couldn’t keep their calm. With a
As the digital world augments connectivity and the world of communication, skepticism among consumers is accelerating simultaneously due to misuse of accessibility. In such a conundrum, MSMEs fail to get their foothold in the market to gain customer loyalty. Branding
Is marketing enough as a growth strategy for startups? You come up with an original and innovative business idea and start your journey to create a growth strategy for startups. You research the market and analyze it using high-end, sophisticated tools to
3 lesser-known brand marketing strategy for every startup and business to master 59% of consumers go for brands they are familiar with when buying new products, according to a recent study by Invesp. Inevitably, when it comes to branding and
What is Public Relations -7 tips to run a successful Public Relations campaign Public Relations matters. It is to brands what creativity is to artists. A company without effective PR strategies is like a house of cards. One blow is
The Ultimate Guide to Hiring a Public Relations Agency in 2023: In the years to come, the world will be filled with digital natives. When the time comes, news, whether good or bad, will travel at an unfathomable pace.
Ever heard of the saying “Rome wasn’t built in a day”? It fits perfectly for every business, especially startup businesses in India, irrespective of the industry and size. However, this is only half the truth. The other half, “but destroyed
$104.2 Billion, that’s the worth of the creator’s economy. With 50 million independent content creators present in the digital space, the community has the power to mould opinions and create a lasting impact in the minds of those who consume
PR has always been a dynamic industry. It keeps on evolving. Moulding perception, establishing new standards of credibility, shaping trends and concurrently taking our world forward. The industry has the power to build narratives that can turn ‘nothing’ into ‘something’. The
