In 2025, branding changed dramatically, and brands did nearly everything we had expected from them, to the contrary. On top of that, they produced more content, launched more campaigns, and adopted more automation than any previous year combined. However, despite
Without question, innovation is still a necessary element in the tech world today, but it is simply not enough in this hyper-competitive technology ecosystem. Tech startups have to attract the attention of the market, confirm their value, and maintain communication
A New Era Where PR and SEO Converge Digital PR is changing the core of how SEO works incredibly fast. As a result, top executives in the industry are recognizing PR, digital PR campaigns, and reputation-focused communication as the main
India’s media and influencer ecosystem is entering a decisive phase as the country moves deeper into a digital-first economy. By 2026, India is projected to cross 1.1 billion internet users, up from approximately 850 million in 2023, fundamentally changing how
India’s electric vehicle (EV) market is on the cusp of a transformative leap. After years of gradual growth driven by tech-savvy early adopters, EVs are poised to break into the mainstream by 2026. Underlying factors, including the expansion of charging
Introduction: The Strategic Reset of Public Relations in India We are entering a defining phase for public relations in India. PR in 2026 will no longer operate as a support function for marketing or as a reactive media handling activity;
Introduction. Why Brands Compare PR and Advertising:</h2>The question is put increasingly straightforward by Indian brands. Would we better spend on PR or advertising? The comparison has become inevitable due to rising media costs, ad fatigue, and falling trust in paid
It has never been easier to buy visibility in India today. A brand can be trending within a matter of hours due to a viral reel, an influencer shoutout, or a brand aggressively pushing its ads. On the other hand,
In an economy where attention shifts quickly and consumer trust is becoming harder to earn each year, the real return on investment is increasingly defined by reputation. India’s communication landscape illustrates this clearly. Brands across sectors are learning that advertising
In the age of constant noise, India’s communication landscape has become more cluttered than ever. With more than 1 billion mobile connections active across the country, and over 820 million social media users tapping, scrolling, and sharing daily, the pressure
