Public Relations

PR AS AN EMERGING TOOL OF CRISIS COMMUNICATION DURING COVID-19

With the beginning of 2020, the world has completely changed in the terms of socialization, interaction, and the way we engage with others due to the pandemic of COVID-19. Coronavirus has affected nations worldwide and forced the government to take

What is the best way to use Public Relation in new Start-ups?

Every month more than 543,000 new start-ups are emerging creating a huge competition among themselves. And, you may be somewhere in the middle running your race. Amid of this competition, building your profile to promote business and stand out from

How is PR useful tool for an established brand?

Branding is a sophisticated process that involves the art of persuasion. And as we are advancing, transparency has acquired the central stage in determining the success of a brand. Moreover, the phenomenon of “out of sight, out of mind” has

All you want to know about Public Relations!

“The history of PR is… a history of a battle for what is reality and how people will see and understand reality.” – Stuart Ewen The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually