MSMEs are growing at an unprecedented rate. In 2021 alone, micro small and medium enterprises (MSMEs) in India contributed nearly 8% of the total GDP. 45% of manufacturing output and 40% of the country’s exports. They can arguably be called
Is marketing enough as a growth strategy for startups? You come up with an original and innovative business idea and start your journey to create a growth strategy for startups. You research the market and analyze it using high-end, sophisticated tools to
3 lesser-known brand marketing strategy for every startup and business to master 59% of consumers go for brands they are familiar with when buying new products, according to a recent study by Invesp. Inevitably, when it comes to branding and
Branding is a sophisticated process that involves the art of persuasion. And as we are advancing, transparency has acquired the central stage in determining the success of a brand. Moreover, the phenomenon of “out of sight, out of mind” has
