Social media influencer marketing and Public Relations
Social media influencer marketing or in other words word-of-mouth promotion is possibly the most powerful marketing method in the contemporary world. A strategy that has allowed brands such as Nike and BoAt to maximise their growth in the market, influencer marketing on social media platforms has become a constitutive element of several Public relations campaigns. It entails collaborating with social media influencers with niche audiences for brand endorsement.
However, since most social media influencer marketing involves paying influencers to promote your product, one might question why any top pr agency in Delhi or elsewhere would offer it in their portfolio. After all, public relations is not marketing, and is not driven by sales. Additionally, PR is by nature non-promotional. The answer to this question is fairly simple, market demand. As the world is advancing and the means of communication changing, Public relations strategies are evolving too in order to keep up with the demands of the client.
Given the fact that on social media, digital marketing influencers have a lot of credibility, they can be the most valuable and efficient brand advocates if brands and organizations include them in their PR strategies. Moreover, influencer marketing goes a long way in facilitating effective communication with prospects, and with reputation management and crisis communication being constitutive parts of several public relations campaigns, influencer marketing via social media content creators can be a powerful tool in a world driven by social media.
Here is why digital marketing influencers are important for your brand and PR campaign
Influencers Outnumber Mainstream Celebrities in Popularity
Traditionally, influencer marketing services revolved heavily around celebrity endorsements. Over the time, with the advent of social media, as new avenues for exposure and recognition opened up for youngsters Instagram and Facebook influencer marketing via non-celebrity content creators gained popularity. In fact, among millennials, influencers on social media are more renowned as compared to mainstream celebrities and Media personalities. This is because the audience revers influences as online opinion leaders who only give genuine reviews, as opposed to celebrity endorsements which are more than often
People are skeptical of paid advertisements
People will always be skeptical of sponsored advertising, whether it is in traditional or digital media. The truth is that customers prefer interaction over advertisements. This is where social media influencer marketing enters the picture.
Influencer marketing, as opposed to sponsored advertising, can interact with the target consumers, acquiring reputation and trust. Because they have a reputation to uphold, most social influencers only advocate products and brands that they have tried and are pleased with. When a brand promotes a product via sponsored content, it’s no surprise that the message is perceived as slanted.
Cost Effective-
Digital marketing influencers or social media content creators are way more affordable compared to mainstream celebs. Most of the time influencer marketing could be approached through barter collaboration which involves the trade of goods or services for deliverables such as a number of posts or verbal testimony. Moreover, it brings more authenticity and credibility to your brand even when you are low on budget. Thus, if you are a startup who is tight on budget or a corporation that is going through a financial crisis, availing of influencer marketing services is the right choice if your end goal is to reach out your niche audience build market equity.
Conclusion
Every top pr agency in Delhi is nowadays offering influencer marketing services digital marketing services such as social media management in their portfolio in order to keep up with changing times and needs. It will help in reaching out to a larger target audience base and simultaneously the referrals from influencers might help a brand gain a reputation.
