More than a billion people use social platforms such as Instagram, Facebook and YouTube, and as internet is becoming more and more accessible, the numbers are bound to grow rapidly in the upcoming years. Brands can use this to their advantage through Social Media influencer marketing services. Want to learn how? Keep reading this comprehensive guide.
The current trends in the industry towards social media Influencer Marketing
Building a strong brand image in the present marketing landscape is no cup of tea. As connectivity is expanding, and social media is becoming an inseparable part of everyone’s daily life with a few exceptions, traditional methods of branding need to be accompanied by social media influencer marketing. Infact, the current trends indicate a drastic shift to strategic youtuber influencer marketing and Instagram influencer marketing for increasing brand awareness and credibility. Instead of investing a lofty amount in hiring celebrities as their brand ambassadors to create TV commercials, startups and corporations are expanding their reach by hiring top influencer marketing agencies.
All of the above claims were not made out of the blue, rather several surveys and studies by institutions point towards the growing impact of social media content creators on the purchase intention of consumers. Talking of statistics, 34% respondents of a survey by iCubesWire admitted that they often bought products recommended by influencers while 43 per cent of the total from those surveyed at least looked into the merchandise or services that influencers endorsed.
Why are influencer marketing services so effective?
As a brand that aspires to become a household name, you need to persuade your audience by seeing the world through their eyes, and what influences them to buy a product or take a particular service. Otherwise, your loud marketing strategies can fall on deaf ears if you think a strategy for one can work for all. With more and more brands entering the market, visibility and re-calling factors are becoming even more challenging for various companies. Moreover, as stated above and in our previous blogs, people find reviews by social media content creators more credible than celebrity endorsements.
Social media influencers make your brand image hard to erase
For people in the post Covid world seek a human connection in every material thing, be it a product or a service, there is a dire need of creating a direct link with the target audience. And no one can do this better than influencers. People look towards influencers, they look forward to their work, their content, their style, and of course, their opinions. Perhaps that is why they are the best examples of key opinion leaders. By presenting your idea to the right people, at the right time and through the right social media influencers, you build an image of your brand which is hard to erase.
People are willing to listen to social media influencers
Social media is a space where most people tend to enter in their leisure time when their minds are open to new ideas and thoughts. This helps brands in implanting ideas that have a lasting impact. People listen to their favourite social media influencers on their very own will. There is no specific time when you want to listen to someone whom you admire. Moreover, there are a variety of influencers in every segment of the market, be it lifestyle, healthcare, finance, or tech. There is a by default segmentation of people based on their sphere of interest.
The top influencer marketing agencies in India are well equipped with data and tactics to get the right influencer onboard. All this helps you in determining the right people, place and time.
People revere influencers as experts in their fields
The credibility aspect was probably never in question. When you see a person having a million followers on Instagram, you don’t check why or how, you tend to give in to his/her opinion by the benefit of the doubt. There must be a reason he/she is having this much of a follower base. What most brands struggle to create today is a form of trust. Influencers are not just people who give their opinions, they speak what people like to hear which makes them relatable. People like to follow them and try things that they do (or promote).
Some people find this type of marketing more relevant than celebrity endorsements as influencers are not just ‘any famous celebrity´. Many of them are experts in their field. And since they are closer to their audience, they have to be answerable to them. This further builds a sense of authenticity.
How to begin with influencer marketing?
You can have an inhouse team and strategy for you influencer marketing. Determining your niche, doing an extensive reach in your industry, identifying the platforms where your audience is mostly active and creating a list of relevant influencers are some of the many important aspects of getting started with influencer marketing. Knowing about your target audience will help you determine the platform you want to promote yourself. For instance, if you are a brand that sells electronic products such as SSD, YouTube influencer marketing will be a more effective strategy than Instagram influencer marketing. You must choose the right influencer keeping in mind the niche of your brand. Make sure that you reach them the right way.
Moreover, one needs to prepare the key focus of their campaign. Ask yourself, what are your end goals? Are you trying to revive your old brand, or do you want to set yourself apart from the competition, or do you want to start with brand building? However, When you approach a social media influencer marketing agency, the agency analyses your niche and the key selling points of your. They ensure that your social media influencer marketing strategy aligns to your brand’s needs and goals. Furthermore, the agencies are expert at building a rapport with influencers thereby ensuring that their influencer marketing services ensure maximum return on investment
In a nutshell
Influencer marketing is one of the many ways to promote your brand, perhaps better than most. But building a strong and conclusive strategy is equally important because, at the end of the day, you want results. Identifying the right strategies will help you in creating a successful influencer campaign. Advent PR helps you in achieving your social media marketing goals through one of the best influencer marketing services. Count on us to plan and implement constructive strategies for influencer marketing, which promise maximum return on investment.
