For decades, public relations success has been measured using familiar metrics such as media coverage, referral traffic, backlinks, and share of voice. If a brand earned a feature in a leading publication, marketers expected readers to click through to the
Introduction: The Strategic Reset of Public Relations in India PR trends 2026. We are entering a defining phase for public relations in India. PR in 2026 will no longer operate as a support function for marketing or as a reactive
MSMEs are growing at an unprecedented rate. In 2021 alone, micro small and medium enterprises (MSMEs) in India contributed nearly 8% of the total GDP. 45% of manufacturing output and 40% of the country’s exports. They can arguably be called
As the digital world augments connectivity and the world of communication, skepticism among consumers is accelerating simultaneously due to misuse of accessibility. In such a conundrum, MSMEs fail to get their foothold in the market to gain customer loyalty. Branding
Is marketing enough as a growth strategy for startups? You come up with an original and innovative business idea and start your journey to create a growth strategy for startups. You research the market and analyze it using high-end, sophisticated tools to
Ever heard of the saying “Rome wasn’t built in a day”? It fits perfectly for every business, especially startup businesses in India, irrespective of the industry and size. However, this is only half the truth. The other half, “but destroyed
