There’s a strange irony in modern PR. We humans are using machines to draft messages meant to feel personal. In today’s times we are using AI to write pitches, scan sentiment & even suggest headlines. But somewhere in that efficiency-ridden
More than a billion people use social platforms such as Instagram, Facebook and YouTube, and as internet is becoming more and more accessible, the numbers are bound to grow rapidly in the upcoming years. Brands can use this to their
How to pave the path for social media marketing Social media marketing: The importance Any brand that wants to establish itself as a household name needs to use social media marketing. Whether established or new, establishing connections between you and
Social media influencer marketing and Public Relations Social media influencer marketing or in other words word-of-mouth promotion is possibly the most powerful marketing method in the contemporary world. A strategy that has allowed brands such as Nike and BoAt to
