A New Era Where PR and SEO Converge Digital PR is changing the core of how SEO works incredibly fast. As a result, top executives in the industry are recognizing PR, digital PR campaigns, and reputation-focused communication as the main
Introduction: The Strategic Reset of Public Relations in India We are entering a defining phase for public relations in India. PR in 2026 will no longer operate as a support function for marketing or as a reactive media handling activity;
MSMEs are growing at an unprecedented rate. In 2021 alone, micro small and medium enterprises (MSMEs) in India contributed nearly 8% of the total GDP. 45% of manufacturing output and 40% of the country’s exports. They can arguably be called
As the digital world augments connectivity and the world of communication, skepticism among consumers is accelerating simultaneously due to misuse of accessibility. In such a conundrum, MSMEs fail to get their foothold in the market to gain customer loyalty. Branding
