2026 Trust Deficit in Branding 2026 Trust Deficit in Branding changed dramatically, and brands did nearly everything we had expected from them, to the contrary. On top of that, they produced more content, launched more campaigns, and adopted more automation
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Digital PR Game-Changer for SEO & 6 Driving Forces Digital PR is changing the core of how SEO works incredibly fast. As a result, top executives in the industry are recognizing PR, digital PR campaigns, and reputation-focused communication as the
Transform Media & Influencer Relations for 2026 Success. India’s media and influencer ecosystem is entering a decisive phase as the country moves deeper into a digital-first economy. By 2026, India is projected to cross 1.1 billion internet users, up from
Introduction: The Strategic Reset of Public Relations in India PR trends 2026. We are entering a defining phase for public relations in India. PR in 2026 will no longer operate as a support function for marketing or as a reactive
There’s a strange irony in modern PR. We humans are using machines to draft messages meant to feel personal. In today’s times we are using AI to write pitches, scan sentiment & even suggest headlines. But somewhere in that efficiency-ridden
MSMEs are growing at an unprecedented rate. In 2021 alone, micro small and medium enterprises (MSMEs) in India contributed nearly 8% of the total GDP. 45% of manufacturing output and 40% of the country’s exports. They can arguably be called
More than a billion people use social platforms such as Instagram, Facebook and YouTube, and as internet is becoming more and more accessible, the numbers are bound to grow rapidly in the upcoming years. Brands can use this to their
3 lesser-known brand marketing strategy for every startup and business to master 59% of consumers go for brands they are familiar with when buying new products, according to a recent study by Invesp. Inevitably, when it comes to branding and
Social media influencer marketing and Public Relations Social media influencer marketing or in other words word-of-mouth promotion is possibly the most powerful marketing method in the contemporary world. A strategy that has allowed brands such as Nike and BoAt to
