Media Pitch is no longer a simple written word, it is an attempt to bring a viable change. As PR professionals we know how important it is to make those emails stand out. Since journalists are bombarded with thousands of emails, it’s our job to categorize our clients in those thousands of emails. Public Relations experts & journalists both understand the value of a good story and its place in media. Thus, personalized pitches to the editors do our work & make our story newsworthy.
As a Public Relations Professional, there might be no great feeling than seeing your client included in a report. And that’s how our media pitch rolls to influence the journalist to get our story published.
What is Media Pitch?
A media pitch is a shot to urge a writer, journalist, or news source inspired by your news so they consider covering it. The aim of the pitch is to make the story interesting so that the journalist is willing to use it. Journalists receive many pitches but they use only those which are relevant and newsworthy. Your pitch should answer “Why” in every context of the coverage. Why your client must be published in a specific space or section over the other thousand mails?
How to write a Media Pitch?
Simply reaching the media won’t ensure coverage for your client. The subject line of your pitch isn’t simple as it seems, it can make or break your chance to get covered. When sending the personalized pitch, use a subject line to communicate that this e-mail is not a part of that mass merge. Address the journalist by name and begin the body of the pitch. State why you’re composing and introduce the organization/client. Then, sum up the story.
Your pitch should convince the journalist in such a way that they cover your story without giving it a second thought. Doing this shows that the story has news esteem, which is vital in pitching & also ensure that your language ought to be pleasant and humble & end your pitch by acknowledging the journalist for their valuable time.
Keep in Touch
Personalized email pitches are a great way to start relationships with the media, so once you’ve got them you’ll want to maintain them. If the pitch results in coverage, be sure to thank the editor and again reference a takeaway or a part of the article you thought was particularly compelling. But don’t stop there! If you see a relevant article the editor might find interesting, send it their way. And be sure to keep them in the loop on any extra news from your client that falls within their coverage area.
Personalized email pitches are a great way to start and cultivate relationships with the media, so use these above guidelines to make your pitches stand out from the rest.
