It’s important to communicate with your stakeholders and spread the visibility of your brand, so you can turn your SME into a larger scale operation.
There are several ways in which you can generate media attention and publicity for any brand. With smaller organizations, you may have to work a little harder to get your name out there – there will likely be some degree of competition no matter what industry you’re in, so you need to make your brand memorable.
Here are 8 ideas we would recommend you test to generate PR for your small business.
- Planning
Know what you want to say and most importantly – to whom. What are your USPs, strengths, and benefits? How do you want people to see your business? This vital planning will help shape your communications that can be consistently delivered via several channels, be it media, social or online.
- Turn your business stories into news
If you’ve done something amazing as a business, turn it into news and let everyone know about it. For example, if you’re supporting a cause this can help to strengthen your reputation and position you as a responsible business if you spread the word.
- Active on Social Media
One of the best ways to build your brand reputation is to maintain an active voice on social media. PR covers online presence as well as getting media coverage in print, making sure you’re putting out great content on relevant channels and engaging with your customers is a key Public Relations tip for small businesses and SMEs.
- Regular Communication
Even in hard times such as the Coronavirus outbreak, it’s important to keep communicating with your consumers. Don’t let them forget about you, and then turn to your competitors instead. As a business, a loyal consumer base is vital to ensure that you remain a consistent flow of communication through avenues such as social media, media appearances, email marketing, and so on.
- Maintain relationship with journalists
Even if you have no news to share, you can still get PR coverage for your small business or medium enterprise by maintaining relations with journalists.
- Consider influencer marketing
Working with influencers is still a viable way of generating PR for your brand, influencers are often trusted sources of information.
- Perform social responsibility towards society
Everybody loves a good, positive story… So, make one. You can generate PR for small businesses, SMEs by working with and supporting local charities and your community. Whether this is through fundraising, sponsorship or perhaps providing free goods and services to worthy causes. Doing such things is a way to achieve regional PR coverage for your small business at the very least.
- Track & share your coverage
Most importantly, it’s crucial to track any PR coverage you might have achieved and share this to further strengthen your brand’s reputation. Be sure to share your new development coverage on the relevant social media channels to further reinforce the integrity of your brand.
