On the third day of Navratri, we celebrate Goddess Chandraghanta, a symbol of strength with peace. She’s a powerful figure who shows us how to stay calm and strong, even when things get really tough. She rides a tiger, showing courage and action, but the half-moon on her forehead shows us to be calm and always in balance. She has ten hands, each holding something important, like weapons as a symbol of protection while the other hands represent blessings. Her image teaches us that real power comes from staying calm and in control, even in tough times. This shows that she’s ready to handle any problem without losing her cool.
In the world of PR (public relations), Chandraghanta’s lessons are super helpful, especially when dealing with crises. At Advent, we’ve seen how brands face unexpected challenges. Whether it’s a product issue, a mistake, a customer complaint gone viral, a sudden event that shakes public trust or bad news. How a brand reacts i.e speaks up and acts can make all the difference. It can either protect its reputation or harm it heavily. She teaches us to be calm and clear-headed, but stay strong. Also to act with confidence and strength.
Why Does Staying Calm Matters?
When a crisis hits, it’s easy to panic. But reacting too quickly can make things worse. Too many brands either go silent or rush to say something just to respond. But that’s not real communication. Real communication means saying the right thing, at the right time, in the right way.
Chandraghanta reminds us to take a deep breath, think things through, and then speak. Calm communication shows everyone that the brand is in control, even when things are messy and have already gone wrong.
At Advent, we’ve seen this work very well. Once, a client had to recall a product. Instead of rushing to say something, we helped them gather all the facts first. Their message was honest, caring, and focused on fixing the problem. This not only calmed people down but also showed they were serious about doing the right thing.
Here’s how to do it right:
– Speak Up Early- Don’t wait too long. People will start guessing if you stay quiet.
– Show You Care- Say you understand what’s happening and that you care about those affected.
– Be Clear and Honest- Don’t hide behind complicated words. Say what you know, and what you’re doing about it.
– Stay Consistent- Make sure everyone in your team says the same thing, across all channels.
Why should one always Act with Strength?
In today’s world, where news spreads fast and emotions run high, brands need to be ready. Being calm isn’t enough, you also need to act. Chandraghanta’s ten hands remind us to tackle problems from all sides. Figure out what went wrong, make a plan, and share it clearly.
For example, when another client faced a data breach, we helped them own up to their mistake, explain what they were doing to fix it and promise to do better in the future. This strong but thoughtful response helped them regain trust and even made them look like a leader in fixing such issues.
Simple Lessons from Chandraghanta for PR Crises
1. Stay Calm but Alert: Keep your cool, but stay aware of what’s happening.
2. Be Clear: Speak in a way that’s easy to understand and doesn’t confuse people.
3. Act with Purpose: Use the crisis to make things better, just like Chandraghanta protects and helps.
4. Show You Care: Let people know you understand their worries and you are aggressively working to fix them.
Wrapping it Up
Goddess Chandraghanta teaches us that being strong doesn’t mean being loud or rushed. It means staying calm, thinking clearly and acting with purpose. In PR, this means handling crises in a way that builds trust and shows character.
As we celebrate Chandraghanta today, let’s ask ourselves:
Are we just reacting or are we responding with care?
Are we hiding behind formal language or are we speaking like real people?
Because in the end, how you handle a tough moment says more about your brand than any ad ever could.
At Advent, we believe every crisis is a chance to show what a brand is really made of. Let Chandraghanta’s calm and strength guide you, so your brand doesn’t just survive tough times it comes out even better.
Let’s stay calm. Let’s speak up. Let’s lead with purpose.
