Technology evolves, changes occur and we adapt to them. The concept of the Metaverse has done the same. The technology is fairly new but every business and service is trying to adapt to it whether it is Healthcare, Entertainment, Education, or any other segment.
You may wonder what Metaverse is? There is no accurate definition that could describe Metaverse in its entirety but it can simply be defined as a platform that allows developers to create everything from virtual reality to augmented reality, where everyone can communicate and interact in a virtual space, without having to actually be present in-person. Metaverse is not just a temporary craze, the one that you can wait out but is a game-changer for every industry.
Work meetings that we attend are largely digitized. We shop online and hang out on social networks. Metaverse will bring this closer to us.
How communication and media will be affected by Metaverse?
Communication is the segment where all the discoveries or concepts can be tested and experimented with. The same is with the metaverse and communication. When the pandemic hit us the first and only thing that was settled was communication. Students got their classes online by communicating over the online video platforms, people attended their office meetings, events, and seminars online. Therefore, it is fair to assume that Metaverse will be revolutionary in the sphere of communication, changing the face of media in the process.
In the Metaverse, communication, media, and advertising will be much more fascinating, as every brand will want to assure its existence through public relations actions. Brands are developing their own versions of the Metaverse, and why not? It is the future of communication after all. They don’t want to fall behind in the competition. Fashion brands ranging from Nike, Vans, Adidas, and Under Armour to American Eagle, Gucci, Ralph Lauren, DKNY, Tommy Hilfiger, Dolce & Gabbana, Burberry, and even Disney are already making millions of dollars in virtual apparel and accessory sales in MMOs and/or NFTs.
Brands will be able to pioneer and celebrate new types of engagement, from gamified rewards to immersive experiences, thanks to the Metaverse. As the Metaverse grows on a daily basis, communicators will need to be able to provide guidance, strategies, and methodologies in the fields of digital transformation, artificial intelligence, virtual reality, and the metaverse, in addition to being informed.
