India’s media and influencer ecosystem is entering a decisive phase as the country moves deeper into a digital-first economy. By 2026, India is projected to cross 1.1 billion internet users, up from approximately 850 million in 2023, fundamentally changing how
India’s electric vehicle (EV) market is on the cusp of a transformative leap. After years of gradual growth driven by tech-savvy early adopters, EVs are poised to break into the mainstream by 2026. Underlying factors, including the expansion of charging
Introduction: The Strategic Reset of Public Relations in India We are entering a defining phase for public relations in India. PR in 2026 will no longer operate as a support function for marketing or as a reactive media handling activity;
Introduction. Why Brands Compare PR and Advertising:</h2>The question is put increasingly straightforward by Indian brands. Would we better spend on PR or advertising? The comparison has become inevitable due to rising media costs, ad fatigue, and falling trust in paid
It has never been easier to buy visibility in India today. A brand can be trending within a matter of hours due to a viral reel, an influencer shoutout, or a brand aggressively pushing its ads. On the other hand,
In an economy where attention shifts quickly and consumer trust is becoming harder to earn each year, the real return on investment is increasingly defined by reputation. India’s communication landscape illustrates this clearly. Brands across sectors are learning that advertising
In the age of constant noise, India’s communication landscape has become more cluttered than ever. With more than 1 billion mobile connections active across the country, and over 820 million social media users tapping, scrolling, and sharing daily, the pressure
In the last five years, India’s brand ecosystem has moved through a dramatic transformation, driven by a young digital economy, rising consumer expectations, and an increasingly competitive marketplace. According to industry reports, more than 750 million Indians now access the
Among the many changes that the business environment of India is undergoing, one of the most important is that reputation has become the most valuable type of capital. People’s opinion is not at all the same as it used to
The Indian media landscape is transforming faster than brands can react. From hyperactive social platforms to real-time news cycles and influencer-driven narratives, communication has become a battlefield where every action is visible, amplified, and judged within seconds. Complexity is rising.
