Industry insights

The Right PR Agency Can Future-proof SaaS Growth

Investing in professional public relations can be the difference between short-lived hype and long-lasting brand authority for SaaS entrepreneurs who are navigating fiercely competitive markets. Most founders chase ads and direct sales, overlooking hw strategic PR drives credibility at critical

From Chappals to Campaigns: Why Cultural Credit Is the New Currency in PR

The fashion world applauded the aesthetics when Prada showcased Kolhapuri-style chappals named as leather sandals on its Spring/Summer 2026 runway. But back in India, the applause came with a pause. The design wasn’t new, rather it was centuries old. And

PR in the age of AI: How agencies can stay human-centric 

There’s a strange irony in modern PR. We humans are using machines to draft messages meant to feel personal. In today’s times we are using AI to write pitches, scan sentiment & even suggest headlines. But somewhere in that efficiency-ridden

Latest trends in fintech industry in 2023

Latest trends in fintech industry which are important for every Fintech owner As the Fintech industry continues to revolutionise the digital banking landscape, a recent report by Invest India revealed that India’s Fintech adoption rate rose to 87%, exceeding the