In 2025, branding changed dramatically, and brands did nearly everything we had expected from them, to the contrary. On top of that, they produced more content, launched more campaigns, and adopted more automation than any previous year combined. However, despite
India’s media and influencer ecosystem is entering a decisive phase as the country moves deeper into a digital-first economy. By 2026, India is projected to cross 1.1 billion internet users, up from approximately 850 million in 2023, fundamentally changing how
In the modern era of consumer-focused PR, engineered digital trust is more important than noise. Today’s leaders need to understand that their track record is their most defendable asset in a business environment characterized by skepticism and short attention spans.
For decades, public relations and its related work was synonymous with storytelling. The copywriters reigned like a supremo -penning down the press releases, crafting various brand narratives, and shaping perception through voice and tone of brand voice but the terrain
MSMEs are growing at an unprecedented rate. In 2021 alone, micro small and medium enterprises (MSMEs) in India contributed nearly 8% of the total GDP. 45% of manufacturing output and 40% of the country’s exports. They can arguably be called
Is marketing enough as a growth strategy for startups? You come up with an original and innovative business idea and start your journey to create a growth strategy for startups. You research the market and analyze it using high-end, sophisticated tools to
3 lesser-known brand marketing strategy for every startup and business to master 59% of consumers go for brands they are familiar with when buying new products, according to a recent study by Invesp. Inevitably, when it comes to branding and
Branding is a sophisticated process that involves the art of persuasion. And as we are advancing, transparency has acquired the central stage in determining the success of a brand. Moreover, the phenomenon of “out of sight, out of mind” has
