3 lesser-known brand marketing strategy for every startup and business to master
59% of consumers go for brands they are familiar with when buying new products, according to a recent study by Invesp. Inevitably, when it comes to branding and brand portfolio management, one cannot afford to have a laid-back attitude. While the importance of consistency cannot be overstated, there are key aspects of branding that can help you elevate your market position in no time.
Curious to learn about lesser-known branding tips for strategic brand management? Read the subsequent sections to learn something new about brand marketing strategy.
Corporate soul-searching for brand stability
Branding creates the persona of your business. Thus, from the very beginning of your brand marketing strategy , you must know the answers to the following questions.
- What three words define your business the best?
The answer should reflect the foundational values and driving forces of your business. Moreover, it should be in accordance with your organization’s vision and mission.
Why 3? The simple answer is memorability. The average human brain can effortlessly remember three chunks of information at once. Thus, limiting the defining values of your company to three key aspects is an excellent branding strategy for business growth.
- What is the purpose of your endeavor?
Your business can never exist in a vacuum. Even if it’s a microscale enterprise with a tiny market share, it will impact society and industry in multiple ways, irrespective of your intentions. Thus, why not take the opportunity to drive a change that is suitable for you in the long run? In fact, the most essential of all small business branding ideas is to establish a purpose in the industry.
Moreover, aside from profit, every business enters the market with a specific goal in mind: what they want to change about the industry. A business without a goal will soon reach a dead end as a result of being directionless. The purpose does not have to be revolutionary. It could be as simple as promoting the growth and development of an already existing technology. What matters is that there is a direction to move in.
- What difference does my business make in the industry?
You must be clear about the difference your business is set to make. This might seem similar to the previous question, and rightly so, as both give direction to business management strategy. However, unlike the purpose that defines what you envision, we are talking about what you currently offer to your consumers in comparison to your competitors.
Having answers to the aforementioned questions is essential for the successful implementation of our other brand marketing strategy tips for strategic brand management. If you don’t define who you are, your competitors and the media will.
Furthermore, the process of corporate soul-searching brings stability and adds simplicity to your business, which is also the focus of our next essential brand awareness strategy.
Make it grand, but keep it simple.
The debate between minimalism and maximalism has raged for decades whenever it comes to devising a branding strategy for business growth. However, one cannot go wrong with a minimalist approach. In fact, it wouldn’t be wrong to call it the divine elixir for achieving branding and business portfolio management.
Well, of course, some might say minimalism is refined and adds a premium character. So is maximalism. Additionally, a fair share of famous non-premium brands have successfully adopted minimalism. For instance, McDonald’s!
So, what is so special about simplicity that it has been placed at the top of our list?
Recognition. When your branded content, especially the logo, is simple, it is much easier to remember! Doesn’t a yellow “M” with curved edges against a red background pop in your head as soon as you hear McDonald’s? Similarly, for many, “M” has become associated with the famous food giant.
However, when you present something complex, a consumer’s brain goes into a state of cognition, which defeats the whole purpose of branding—instant, effortless recognition. How is one supposed to recall when it’s difficult to remember?
In other words, you do not have to over complicate your hunt for small business branding ideas. As mentioned in the preceding section’s brand awareness strategy, the average human brain can perceive and remember only a small fraction of information at once. Thus, your visual identity should be impressive enough to grab attention and simultaneously be straightforward enough to stay with the perceiver for a considerable time.
Use public relations and digital branding services for effective communication
Did you know? A Consumer Thermometer study revealed that 68% of men and 64% of women feel that they have an emotional connection with their favourite brands. In fact, several studies in social psychology have proven the efficacy of emotional appeals over rational ones.
Now that you know the power of an emotional appeal, make sure to come up with a branding strategy for business growth that strikes the right chords in the consumer’s heart. Not only will your consumers feel valued, but they will also start to identify with your brand.
However, orchestrating a campaign with an affective quality is not a piece of cake. Even brands as old as the hills have been privy to blunder in PR in India in the past decade. Thus, it is more than advisable to keep a public relations agency at your disposal when dealing with branding and communication. PR in India has evolved drastically over the years and the best ones will pull out all the stops to help you become a brand that is valued by consumers.
Closing remarks
Branding is for everyone. Since if you do not create your identity, others will, it is crucial to be as swift as a hawk and have eyes as sharp as the eagle. Infusing your core values into your brand identity will definitely become easier with these tips.
You now know how to make your business more lucrative without a ridiculous amount of capital investment. However, branding takes time, and not every business can afford to invest the time and human resources. This is where hiring a PR in India comes in handy. By bringing authenticity through earned media, the best PR and digital branding services earn you the trust of loyal customers. You can check out our other blogs to learn more about branding and PR.
