Public relations owes its success to the emphasis on effective communication, more specifically the art of storytelling. A vital part of creating a successful public relations campaign is choosing the right platform to communicate at the right time. This also calls for exploring new channels where your target audience can be found, and as of today, podcasts, with over 50 million active users in India, are becoming increasingly popular among PR professionals as tools of public relations.
Today, it is not unusual for our clients across industries to request opportunities to be able to speak on a podcast to build their reputation in the market, given their immense popularity. Whether you are seeking to upgrade your branding game or change the attitude of people towards your brand, there are several good reasons to consider podcasts when formulating your public relations campaign. Here is how podcasts works effectively in tandem with other tools of public relations-
Small platform, big impact
Although India has a large concentration of podcasts with over huge following of over 50 thousand, it has a larger pool of podcasts with a few thousand followers and while it is great to share the platform with an immensely popular podcast, it is equally important to target the small ones. This is because many small podcasts have niche specific audiences. Thus, even if you are not able to communicate to a large audience, you can still hope to reach a quality audience, and have outcomes with a significant favourable impact on your brand.
For instance, as a startup that is seeking to raise funds, it would be wiser to target a podcast whose core audience are key industry investors such as one dedicated to business development and expansion. Or if you are an investment advisory firm, a podcast dedicated to trends in finance would be the best way to directly reach your target audience even if it has a few thousand listeners.
Thus, although podcasts might seem an insignificant channel if you are new to doing PR activities, they are trusted by veterans for gaining traction. Moreover, by extension podcasts speed up your marketing and promotional effects as well.
Improved brand awareness
Podcasting is an exceptional way to increase your brand awareness and help people discover you. It adds a touch of connectivity and allows you to communicate with your target audience about your services. The best pr services thus often include podcasts as one of the key tools for branding.
Ease of accessibility
Podcasts are a source of entertainment for many. Moreover, audio content has always been the most effective form of communication over visual. It’s often easier to listen to audio than watch or read the content. Your relevant niche can simply tune in, plug in their earphones, and get started.
Whether you’re cooking, walking down the street, or boarding a bus, you can listen to podcasts anywhere. As a marketing tool, it lets you stay connected to your prospects and communicate effectively.
Less competition
As a relatively new platform, the podcast industry is currently less crowded than others, including social media channels. Because of low competition, a podcast lets you choose your particular niche and start building an active audience around it in no time!
Cost-efficient
Producing a good-quality podcast involves minimum cost while yielding maximum reach. You can produce a top-notch podcast for your brand with a reliable microphone, basic audio editing, and a reputed publishing channel.
As one of the most sought-after new-age media channels, podcasts foster a meaningful relationship with your niche audience and bring much needed brand awareness to you by providing engagement and value. They can be a game changer for you as there are high chances that you will have the first mover advantage in your field, given they are relatively new in comparison to other tools of public relations.
A word from Advent PR
India is home to 1/7th of the world’s population, and the best way to engage them is through storytelling. But not only do Indians love to listen to stories, they also make them. Thus, communication with the right words is of paramount importance. This is where a professionally curated public relations campaign differs from other forms of promotion. PR professionals are not only knowledgeable about the industry but also inept at choosing the right word that can set the seemingly uncontrollable narrative in your favour.
You can contact us via info@adventpr.com to understand how you can build your brand through various tools in public relations. Being the best pr agencies in Delhi, we have a strongly knit network across media channels and thus effectively implement a well personalised Public relations campaign for you
