The extraordinary value of digital communications has never been more apparent than during the past year. As COVID-19 swept the planet, businesses and individuals switched almost overnight to remote working, relying more than ever before on digital channels to stay productive, informed, connected, and entertained
Customers and employees are the two pillars of business. ‘Building customer trust and communicating online’ has become a mantra for businesses in the COVID-19 pandemic. Lockdown measures have created a new wave of digital adopters. Businesses have had to adapt as well. Many have moved to contact-free service, new digital experiences, and optimised ecommerce platforms. In the face of all this disruption, customer expectations have risen and businesses have evolved to keep up.
Now, we’re firmly living in the digital age. Hyper-personalised communication is standard. Exceptional experiences have become mandatory. And lastly, safety and wellbeing are at the forefront of everyone’s mind.
In this new world where safety is a priority, it’s crucial that businesses build customer trust by taking the necessary precautions and continuously communicating with them. Here are some ways that businesses can build customer trust online and keep their customers safe.
- Build customer trust by prioritising their wellbeing
- Build customer trust by communicating health and safety policies online
- Build customer trust by communicating health and safety policies online
- Deliver smart, personalised patient care during a crisis
With the second wave currently raging across India, the remote work model has become an integral part of the organizational structure and will remain so for the foreseeable future.
The safety of working from home is not the only reason why the remote working paradigm has gained permanent relevance in the global business ecosystem. Having operated digitally for more than a year, businesses have recognized the benefits a flexible, remotely enabled work culture can offer to both the organizations and employees.
Employees have reported feeling more productive working from home, given that the conditions of striking a healthy work-life balance are met. Strategic use of digital connectivity and communication tools has empowered many businesses to ensure an efficient, engaging, and satisfactory employee experience.
A community is about connection, communication, and collaboration. Despite of an extended remote work setup, employees with the help of digital technology feel a sense of community, not only can they work more efficiently but they also feel valued. By focusing on creating a well-being-oriented work culture, managers and leaders can help boost employee experience as well as loyalty. Communication is the key to building such communities. Making use of virtual collaboration and meeting platforms can help the co-workers to meet and share ideas in a virtual setting. Collective workplace rituals are important for employee motivation. Embracing new collective rituals can help to keep employee motivation high.
The COVID-19 pandemic has brought unprecedented disruption and unforeseeable challenges. It’s led us to a place where we can focus more on building trust, engaging meaningfully, and putting each other’s well-being first. For businesses, this can be the first step towards a better, safer tomorrow.
