Every month more than 543,000 new start-ups are emerging creating a huge competition among themselves. And, you may be somewhere in the middle running your race. Amid of this competition, building your profile to promote business and stand out from the competition is a big challenge.
In order to build the business and gain exposure “media” is the most effective way. This is the most successful way of building positive reputation of yourself and your brand. The right kind of visibility will help you in attracting new investors, funding and potential new customers.
This is where PR strategies come into play. It can help you gaining solid credibility for your brand.
Here are 5 best ways to use public relation in a start-up.
- Giving exposure to the start-up.
Start-up needs to be known to the people. Brand awareness is the most important factor that drives a business. Tell people about your brand- “what it is all about.” Here, media plays important role in promoting and making people aware about the brand and PR strategies here come into action. PR helps in making the story for the start-up news-worthy and allows it to be covered in media.
2) Making the idea of your start-up clear to the audience.
Make people clear about your start-up. What it is all about. Mission and vision of your start-up must be made clear to your audience. To convey your message you can organize an event where your company can communicate with the audience and clarify the things and also provide information about the company in detail. Before that, a press release is written and is published in different publications. This is written by PR person.
3) Knowing the USP of your company.
Your business or product may be similar, but Specifying why your business is unique and customer must invest in your business is more important. Give your potential customers a reason to spent their money and time on your business.
4) Guest blogging.
In addition to asking journalist to write a story instead you can approach a blogger to write about your business too. You can also pitch big business magazines, and websites like Forbes.com, Inc.com, Entrepreneur.com, and Fastcompany.com.
5) Follow 3 p’s of PR storytelling: product, purpose and passion.
Define exactly about your product. What it is? State its purpose. What problem it is going to solve. And for whom this product is for? Use enthusiastic words to define passion and vision in brand. Use real characters and events to shape your story.
