# Best PR agency in Delhi NCR, India > Advent PR: An Award-Winning PR firm --- ## Pages - [Advent Public Relations](https://adventpr.com/advent-public-relations/): Advent Public Relations Facebook Twitter Instagram Linkedin Best PR Agency In Delhi-NCR, India About Us Advent Public Relations is one... - [Landing Page](https://adventpr.com/landing-page-2/): About Us Advent Public Relations is one of the fastest-growing Public Relations consulting firms with a cumulative experience of over... - [Landing Page](https://adventpr.com/landing-page/): Best PR Agency in Delhi, NCR, India || शोधं कृते प्रभावः || We Are Advent : Your one-stop research-based consultancy... - [Trade Events & Awards](https://adventpr.com/trade-events-amp-awards/): Trade shows and awards are pivotal events in the business calendar, offering unparalleled opportunities for industry recognition and networking. Trade... - [Influencer Marketing](https://adventpr.com/influencer-marketing/): In the fast-paced realm of public relations, the management of communications with the media and the public forms the heartbeat... - [Privacy Policy](https://adventpr.com/privacy-policy/): Introduction and Definitions This Privacy Policy for Advent Public Relations Pvt Ltd outlines our procedures for collecting, using, and disclosing... - [Terms and Conditions](https://adventpr.com/terms-and-conditions/): Introduction These terms and conditions govern your use of the Advent Public Relations Pvt Ltd website, located at https://adventpr. com/.... - [Content Marketing](https://adventpr.com/content-marketing/): Transform your reach with Delhi's top content marketing agency. We craft SEO-driven blogs, articles & social content that builds authority and drives traffic. Get a free audit! - [Digital Marketing](https://adventpr.com/digital-marketing/): Advent PR delivers ROI-driven digital marketing in Delhi NCR—SEO, social media, content & campaigns to grow your brand online. - [Retail/Lifestyle Public Relations:](https://adventpr.com/retail-lifestyle-public-relations/): Public Relations (PR) plays a pivotal role in shaping the image and reputation of businesses within the retail and lifestyle... - [Logistics Public Relations](https://adventpr.com/logistics-public-relations/): Public Relations (PR) plays a pivotal role in the logistics industry, serving as the bridge between companies and their clients,... - [Infrastructure Public Relations](https://adventpr.com/infrastructure-public-relations/): Public Relations (PR) plays a central role in the infrastructure sector, serving as the bridge connecting the public, the media,... - [Consumer Public Relations](https://adventpr.com/consumer-public-relations/): Boost brand visibility with Advent PR—expert consumer public relations agency in Delhi NCR delivering media, branding & reputation solutions. - [Crisis Management](https://adventpr.com/crisis-management/): Advent PR offers expert crisis management in Delhi NCR—protecting your brand reputation with swift communication, strategy, and PR leadership. - [Investor Relations](https://adventpr.com/investor-relations/): Investor Relations (IR) stands as a critical pillar, in the vibrant world of finance, ensuring a seamless flow of information... - [Gallery](https://adventpr.com/our-gallery/) - [Services](https://adventpr.com/services/): Discover expert PR Services in Delhi NCR, including media relations, influencer marketing, and crisis management to elevate your brand's presence. PR Services in Delhi NCR - [Sectors](https://adventpr.com/top-industry-pr-sectors-delhi-ncr/): Enhance your brand's presence with Advent PR's expert strategies across various industries, focusing on the top PR Sectors Delhi NCR. - [Financial Public Relations](https://adventpr.com/financial-public-relations/): Navigate complex IPOs & M&A with Delhi's top financial PR agency. We build investor confidence through strategic investor relations. - [Technology Public Relations](https://adventpr.com/technology-public-relations/): In the highly competitive arena of technology PR, our firm stands at the forefront, championing the latest advancements in fast-expanding... - [Social Development Sector Public Relations](https://adventpr.com/ngo/): Not for Profit have an obligation to serve others. And, good work, beyond good deeds, deserves tons of media attention.... - [Startup Public Relations](https://adventpr.com/startup-public-relations/): Public Relations (PR) is a pivotal element in the success of startups, acting as the bridge between the company and... - [Media Relations](https://adventpr.com/media-relations/): In the high-powered world of media relations, our expertise lies in the masterful orchestration of communication that resonates across various... - [Reputation Management](https://adventpr.com/reputation-management/): In today’s fast-growing digital era, reputation management has become a cornerstone of corporate strategy. It encompasses a broad spectrum of... - [Our Clientele](https://adventpr.com/our-clientele/): Discover Advent PR's diverse clientele across finance, technology, and social sectors—trusted partners delivering impactful PR solutions in PR Clientele Delhi NCR. - [Blog](https://adventpr.com/pr-insights-industry-trends-blog-advent-pr-delhi-ncr-pr-insights-industry-trends-blog/): Stay updated with the latest PR strategies and insights from Advent PR, your trusted Delhi NCR experts in our PR Insights & Industry Trends Blog. - [Contact us](https://adventpr.com/contact-us/): Get in touch with Advent PR, a leading PR agency in Delhi NCR. Reach our team today for media, branding, and public relations solutions that drive results. - [About Us](https://adventpr.com/about-us/): Looking for a top PR agency in Delhi, India? Look no further than AdventPR—an award-winning firm known for delivering results. Contact us today for all your PR needs. - [Home](https://adventpr.com/): PR Agency India - Advent PR is India's top leading PR agency. A PR firm that offers PR services in Hyderabad, Delhi, Bangalore & pan-India. --- ## Posts - [From Cloud to Headlines - Advent PR Powers SaaS Brands with Impactful PR Magic](https://adventpr.com/from-cloud-to-headlines-advent-pr-powers-saas-brands-with-impactful-pr-magic/): A strong reputation acts as a major lever for business expansion and fan the flames of investor interest in the... - [Your Brand, Your Story: How Advent PR is Shaping Brand Narratives](https://adventpr.com/your-brand-your-story-how-advent-pr-is-shaping-brand-narratives/): Transform your brand into a story that resonates. Get Forbes-level media coverage with AdventPR’s narrative-driven PR strategy. Free audit today. - [The New Era of Consumer Brand PR: Driving Trust Through Digital Impact.](https://adventpr.com/the-new-era-of-consumer-brand-pr-driving-trust-through-digital-impact/): Build unshakeable consumer trust in the digital age. Our data-driven PR strategy secured FT coverage for fintech innovators. Free audit today. - [The Future of Healthcare PR: Turning Media Visibility into Trust](https://adventpr.com/the-future-of-healthcare-pr-turning-media-visibility-into-trust/): In today’s healthcare ecosystem, media coverage is more than just publicity; it’s credibility. Investors, partners, and patients form their opinions... - [The Right PR Agency Can Future-proof SaaS Growth](https://adventpr.com/hire-a-pr-agency-for-saas-startup/): Empower your SaaS startup with a PR agency that drives growth—Advent PR delivers media wins, investor traction, and 3x ROI. Hire us to unlock your potential: free strategy session now! - [Transparent communication → The need for authenticity in PR.](https://adventpr.com/transparent-communication-%e2%86%92-the-need-for-authenticity-in-pr/): In the world of public relations, where perception often feels more valuable than truth, one ancient symbol reminds us of... - [Reputation protection → How PR safeguards brands from negativity.](https://adventpr.com/reputation-protection-%e2%86%92-how-pr-safeguards-brands-from-negativity/): During the sacred nights of Navratri, we worship Goddess Kalaratri, the most formidable and awe-inspiring form of Goddess Durga. Her... - [Taking bold PR moves → Standing out with strong narratives.](https://adventpr.com/taking-bold-pr-moves-%e2%86%92-standing-out-with-strong-narratives/): On the sixth day of Navratri, we celebrate Goddess Katyayani, the embodiment of courage, boldness, and unwavering determination. Known for... - [Skandamata - Building and nurturing relationships with media, stakeholders, and audiences](https://adventpr.com/skandamata-building-and-nurturing-relationships-with-media-stakeholders-and-audiences/): On Day 5 of Navratri, we pay homage to Skandamata, the goddess of nurturing and care. She symbolizes the warmth,... - [Kushmunda – Creativity & Positivity in Brand Storytelling ](https://adventpr.com/kushmunda-creativity-positivity-in-brand-storytelling/): On the fourth day of Navratri, we honor Goddess Kushmunda, the embodiment of creativity, warmth, and the power of a... - [Crisis management in PR - Maintaining calm yet powerful communication in tough times.](https://adventpr.com/crisis-management-in-pr-maintaining-calm-yet-powerful-communication-in-tough-times/): On the third day of Navratri, we celebrate Goddess Chandraghanta, a symbol of strength with peace. She’s a powerful figure... - [How can brands start a fresh, rebuild trust, and set strong foundations with PR?](https://adventpr.com/how-can-brands-start-a-fresh-rebuild-trust-and-set-strong-foundations-with-pr/): When a brand faces a crisis or needs a strategic reset, the path forward can feel uncertain. We draw inspiration... - [Brahmacharini (Focus & Determination) – The Power of Consistency in PR Campaigns Why long-term focus matters for brand reputation.](https://adventpr.com/brahmacharini-focus-determination-the-power-of-consistency-in-pr-campaigns-why-long-term-focus-matters-for-brand-reputation/): On the second day of Navratri, we honor Goddess Brahmacharini, the embodiment of focus, determination, and unwavering commitment to her... - [Why PR Needs More Data Analysts Than Copywriters (And What That Means)](https://adventpr.com/why-pr-needs-more-data-analysts-than-copywriters-and-what-that-means/): For decades, public relations and its related work was synonymous with storytelling. The copywriters reigned like a supremo -penning down... - [From Chappals to Campaigns: Why Cultural Credit Is the New Currency in PR](https://adventpr.com/from-chappals-to-campaigns-why-cultural-credit-is-the-new-currency-in-pr/): The fashion world applauded the aesthetics when Prada showcased Kolhapuri-style chappals named as leather sandals on its Spring/Summer 2026 runway.... - [PR in the age of AI: How agencies can stay human-centric ](https://adventpr.com/pr-in-the-age-of-ai-how-agencies-can-stay-human-centric/): There’s a strange irony in modern PR. We humans are using machines to draft messages meant to feel personal. In... - [Investment tips for beginners: Traditional or Green FDs?](https://adventpr.com/investment-tips-for-beginners-traditional-or-green-fds/): Investment tips for beginners: Green FDs or...Here is all you need to know about RBI's Green FDs and are they the right choice? - [Proven Branding methods and Techniques for MSMEs](https://adventpr.com/branding-methods-and-techniques-for-msmes/): 92% of people form their opinions about a business based on its media presence. These, branding methods and techniques... - [Latest trends in fintech industry in 2023](https://adventpr.com/trends-in-fitech-industry-in-2023/): whether you are a fintech business owner or a consumer, here are the four latest trends in fintech industry that you must be aware of - [Understanding influencer marketing services and getting started](https://adventpr.com/understanding-influencer-marketing-services-and-getting-started/): Wondering if social media influencer marketing services can help? 34% people buy products recommended by influencers while 43%... - [Plummeting Adani group share price: What can Retail investors do with Adani Stocks?](https://adventpr.com/plummeting-adani-group-share-price-what-retail-investors-can-do/): Experts have observed that despite of downward beating Adani Stocks are still on high valuation.... Selling focused on the... - [Top 3 digital marketing metrics to elevate your social media strategy](https://adventpr.com/top-3-digital-marketing-metrics-social-media-strategy/): Is your social media strategy a silent day schedule? Here are top 3 digital marketing metrics to elevate your social media strategy - [Why your Public Relations Experts need industry knowledge](https://adventpr.com/why-public-relations-experts-need-industry-knowledge/): Public relations experts in India do not only need knowledge of PR but also their client’s industry’s in-depth knowledge. This enables.. - [10+ ways technology is changing Public Relations](https://adventpr.com/10-ways-technology-is-changing-public-relations/): Technology and PR are inseparable. Big data can be produced by PR professionals thanks to technology, which is essential for analyzing - [How to pave the path for social media marketing](https://adventpr.com/how-to-pave-the-path-for-social-media-marketing/): Social media marketing and management are crucial components for almost every business industry. Whether you want to develop a brand or need more visibility... - [The MamaEarth IPO: A valuation bubble or just a pessimistic approach](https://adventpr.com/the-mamaearth-ipo-a-valuation-bubble-or-just-a-pessimistic/): company seems to dump its losses on retail investors...makes us wonder if MamaEarth IPO is one of the profitable stocks to buy in India - [Micro Small and Medium Enterprises: Building a Loyal customer base](https://adventpr.com/micro-small-and-medium-enterprises-customer-loyalty/): Understanding the role of culture and geography in the identity of target audience can grant micro small and Medium enterprises several insights into consumer needs, wants, and... - [Is marketing enough as a growth strategy for startups?](https://adventpr.com/growth-strategy-for-startups/): Communication is the most crucial growth strategy for startups. Today’s high-paced digital world calls for swiftness. People are - [3 lesser-known brand marketing strategy secrets for business](https://adventpr.com/brand-marketing-strategy/): Your brand marketing strategy should begin with corporate soul-searching. It should be simple and powered by PR in India - [What is Public Relations -7 tips to run a successful PR campaign](https://adventpr.com/what-is-public-relations-7-tips-to-run-a-successful-pr-campaign/): To understand What is Public Relations, you must be aware of these 7 cardinal rules followed by PR professionals in India. - [Hiring a Public Relations Agency in 2023: Ultimate Guide](https://adventpr.com/hiring-a-public-relations-agency-in-2023-ultimate-guide/): Who do you want to be noticed by? What is... are some of the questions to consider before hiring a public relations agency in India. - [Strategy tips for startup business in 2023](https://adventpr.com/strategy-tips-for-startup-business-in-2023/): 42% of the failed startups never had a market in the first place... Having a product-market fit, i.e. the capacity to fulfill the existing... - [You, me & the creator’s economy-Taking the game of branding to the next level](https://adventpr.com/you-me-the-creators-economy-branding-trends/): Creator Economy & Branding Trends - [How Big Data Can Help in Strategizing?](https://adventpr.com/how-big-data-can-help-in-strategizing/): Discover how big data transforms PR strategy by revealing audience insights, predicting trends, and driving effective decision-making for lasting stakeholder connections. - [Strategizing with Metadata](https://adventpr.com/strategizing-with-metadata/): Learn how metadata enhances SEO by improving website searchability, boosting click-through rates, and empowering your brand’s digital strategy for better user engagement. - [How conversational marketing is revolutionizing the way we communicate?](https://adventpr.com/how-conversational-marketing-is-revolutionizing-the-way-we-communicate/): The commercial market is bombarded with brands offering not-so-distinct products/services. The only effective way to make your brand visible in... - [Deciphering the rhetorical triangle of communication](https://adventpr.com/deciphering-the-rhetorical-triangle-of-communication/): The rhetorical triangle of communication generally refers to the three persuasive appeals, ethos, pathos and logos, proposed by Aristotle, one... - [Podcast as one of the best public relations tools](https://adventpr.com/podcasts-as-a-public-relations-tools/): Podcasts is one of the least explored public relations tools. However, it has an immense potential to bring brand awareness and... - [Make your communication bias-free and ethical](https://adventpr.com/make-your-communication-bias-free-and-ethical/): Apply the T. A. R. E. S method to your PR and marketing materials Your conversations must be ethical. When... - [Why is social media influencer marketing a part of Public Relations?](https://adventpr.com/why-is-social-media-influencer-marketing-also-a-part-of-public-relations-activity/): Social media influencer marketing is becoming popular among PR specialists since content creators have become opinion leaders for... - [Reasons why businesses should continue spending on PR despite the recession](https://adventpr.com/reasons-why-businesses-should-continue-spending-on-pr-despite-the-recession/): One of the first things some companies cut is marketing. But smart companies know this is not a wise decision.... - [The art of storytelling in the new Web 3.0](https://adventpr.com/the-art-of-storytelling-in-the-new-web-3-0/): A good strategy, a good audience and a good connection lead to great branding. Nevertheless, the strategy that worked for... - [3 ways that PR may help financial services firms](https://adventpr.com/3-ways-that-pr-may-help-financial-services-firms/): Connect with customers through PR to expand your business. A strong public relations plan in place can help a financial... - [NFTs: To buy or not to buy](https://adventpr.com/nfts-to-buy-or-not-to-buy/): Earlier this year, a 6-bit algorithmically generated NFT (Cryptopunk #5822) was sold for $23. 7 million. Mike Winkelmann, a digital... - [Creating Brand Image by Appropriately Marketing Memes](https://adventpr.com/creating-brand-image-by-appropriately-marketing-memes/): Nowadays, meme marketing has become an important and popular tool of marketing for entrepreneurs. No individual can say they have... - [Communication In the Metaverse? Keep Your Eyes Wide Open](https://adventpr.com/communication-in-the-metaverse-keep-your-eyes-wide-open/): Technology evolves, changes occur and we adapt to them. The concept of the Metaverse has done the same. The technology... - [Brands are the proven masters of utilizing neuromarketing](https://adventpr.com/brands-are-the-proven-masters-of-utilizing-neuromarketing/): Neuromarketing is the study of how people’s brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity,... - [The impact of crypto: a revolution or just a makeshift trend?](https://adventpr.com/the-impact-of-crypto-a-revolution-or-just-a-makeshift-trend/): CryptoCurrency has taken the world by storm. India alone is home to more than ten crore crypto owners, that’s the... - [Environment communication, need for public awareness & role of media](https://adventpr.com/environment-communication-need-for-public-awareness-role-of-media/): Environmental communication is “the dissemination of information and the implementation of communication practices that are related to the environment. In... - [What Will Happen With Cryptocurrency in the Future](https://adventpr.com/what-will-happen-with-cryptocurrency-in-the-future/): It won’t be wrong to say cryptocurrency is ‘people’s currency, for there is no third party (government, central banks) keeping... - [How women can create successful careers in Public Relations](https://adventpr.com/how-women-can-create-successful-careers-in-public-relations/): There was a time when Public Relations was thought to be a profession of parties and fun. But from the... - [#LifeofPR: The 6 Habits of Highly Effective PR Pros](https://adventpr.com/lifeofpr-the-6-habits-of-highly-effective-pr-pros/): Your eyes are red from a lack of sleep and too much screen time. You need to be smarter and... - [Power of a Media Pitch](https://adventpr.com/power-of-a-media-pitch/): Media Pitch is no longer a simple written word, it is an attempt to bring a viable change. As PR... - [Tips to strengthen your writing](https://adventpr.com/tips-to-strengthen-your-writing/): As content writers, we are constantly working to improve our work. We want to keep up with trends, develop new... - [Imperative writing for public relations practitioners](https://adventpr.com/imperative-writing-for-public-relations-practitioners/): Becoming a good writer takes practice whereas becoming an excellent writer takes experience. Earning the reputation of being an excellent... - [Digital PR- A Paradigm Shift](https://adventpr.com/digital-pr-a-paradigm-shift/): “Communication is not communication until we communicate it”. The digital world has grown over the last few years, and a... - [Is crisis culture changing the PR priorities for brands?](https://adventpr.com/is-crisis-culture-changing-the-pr-priorities-for-brands/): There’s no doubt in anyone’s mind that the Coronavirus outbreak has hugely impacted almost every business and every industry. This... - [Earned Media or Paid Media- The Ultimate Battle!](https://adventpr.com/earned-media-or-paid-media-the-ultimate-battle/): There’s an old saying- Advertising is what you pay for, publicity is what you pray for! And this is a... - [Social Media as an Emerging PR Tool](https://adventpr.com/social-media-as-an-emerging-pr-tool/): The Public Relations industry has faced dramatic changes in the past few years in terms of new technology and media... - [Impact of Social Media on Public Relations Industry](https://adventpr.com/impact-of-social-media-on-public-relations-industry/): With a global user ship in the billions, social media has become one of the fastest growing industries in the... - [Need a good investment- ENHANCE your PR](https://adventpr.com/need-a-good-investment-enhance-your-pr/): The last decade has witnessed an enormous development in the start-up culture in India. According to the Economic Survey 2020... - [Benefits of Social Media as a Public Relations Tool](https://adventpr.com/benefits-of-social-media-as-a-public-relations-tool/): Over the past few years, a growing number of social media platforms have sprung up. There are several types of... - [Impact of covid-19 second wave on business environment](https://adventpr.com/impact-of-covid-19-second-wave-on-business-environment/): With the emergence of second Covid-19 wave in India, many experts predicted that the economic damage would not be as... - [COVID-19 Second Wave a Strong Hit on Mental Health of People](https://adventpr.com/covid-19-second-wave-a-strong-hit-on-mental-health-of-people/): The sudden increase in COVID-19 cases over the past few months have caused uncertainty and fear among people and also... - [What does future hold for Technology keeping Business and Customer connected during COVID-19 Pandemic?](https://adventpr.com/what-does-future-hold-for-technology-keeping-business-and-customer-connected-during-covid-19-pandemic/): The extraordinary value of digital communications has never been more apparent than during the past year. As COVID-19 swept the... - [Youth Skill Development During COVID-19](https://adventpr.com/youth-skill-development-during-covid-19/): In 2014, the United Nations General Assembly declared 15 July as World Youth Skills Day, to celebrate the strategic importance... - [HOW PR IS A FRIEND IN DISGUISE?](https://adventpr.com/how-pr-is-a-friend-in-disguise/): Public Relations is a tool that helps to protect, enhance, and build your reputation as a business. As stated, ‘PR... - [Communication- The secret for Rising Startups!](https://adventpr.com/communication-the-secret-for-rising-startups/): Are you thinking of running your startup? Do you also want to know the secret ingredient that fuels up any... - [Public Relation- The Rising Start Of Your Career](https://adventpr.com/public-relation-the-rising-start-of-your-career/): “Next to doing the right thing, the most important thing is to let people know you are doing the right... - [All you want to know about Public Relations!](https://adventpr.com/all-you-want-to-know-about-public-relations-2/): “The history of PR is... a history of a battle for what is reality and how people will see and... - [How is PR useful tool for an established brand?](https://adventpr.com/how-is-pr-useful-tool-for-an-established-brand/): ..."out of sight, out of mind" has become more true...a PR branding agency endeavours to ..ensure that you stay relevant in the market... - [What is the best way to use Public Relation in new Start-ups?](https://adventpr.com/what-is-the-best-way-to-use-public-relation-in-new-start-ups/): Every month more than 543,000 new start-ups are emerging creating a huge competition among themselves. And, you may be somewhere... - [PR AS AN EMERGING TOOL OF CRISIS COMMUNICATION DURING COVID-19](https://adventpr.com/pr-as-an-emerging-tool-of-crisis-communication-during-covid-19/): With the beginning of 2020, the world has completely changed in the terms of socialization, interaction, and the way we... - [Gear Your Startup With These PR Techniques](https://adventpr.com/gear-your-startup-with-these-pr-techniques/): Public Relation is an inseparable and indispensable aspect of a startup which every entrepreneur need to reckon/consider upon. “PR is... - [Why do Small & Medium Enterprise need PR](https://adventpr.com/why-do-small-medium-enterprise-need-pr/): Public Relations is the function of protecting and improving your brand visibility and reputation. Running an SME (Small & Medium... - [Technological advancements have lead to the evolution of PR](https://adventpr.com/technological-advancements-have-lead-to-the-evolution-of-pr/): The future of Public Relations will make the lives of personnel a lot easier with the help of technology. The... - [How does a sound PR help your SME business?](https://adventpr.com/how-does-a-sound-pr-help-your-sme-business/): It’s important to communicate with your stakeholders and spread the visibility of your brand, so you can turn your SME... - [Communications is the key to Crisis Management](https://adventpr.com/communications-is-the-key-to-crisis-management/): Every crisis is an opportunity in disguise; You just need to identify and communicate it... . . During the time... - [How Public Relations is beneficial for FINTECH Companies?](https://adventpr.com/how-public-relations-is-beneficial-for-fintech-companies/): Never heard of the term FinTech then you are probably in the minority. It’s been in the media spotlight for... - [All you want to know about Public Relations!](https://adventpr.com/all-you-want-to-know-about-public-relations/): “The history of PR is... a history of a battle for what is reality and how people will see and... --- ## Services - [Tax Advisory](https://adventpr.com/service/target-copy/): Investment Planning Working with thousands of business companies around the world for Ideas Dorem ipsum dolor sit amet, consectetur adipiscing... - [Investment](https://adventpr.com/service/investment/): Investment Planning Working with thousands of business companies around the world for Ideas Dorem ipsum dolor sit amet, consectetur adipiscing... - [Saving Money](https://adventpr.com/service/saving-money/): Investment Planning Working with thousands of business companies around the world for Ideas Dorem ipsum dolor sit amet, consectetur adipiscing... - [HR Consulting](https://adventpr.com/service/hr-consalting/): Investment Planning Working with thousands of business companies around the world for Ideas Dorem ipsum dolor sit amet, consectetur adipiscing... - [Saving Money](https://adventpr.com/service/saving-money-2/): Investment Planning Working with thousands of business companies around the world for Ideas Dorem ipsum dolor sit amet, consectetur adipiscing... - [Business Audit](https://adventpr.com/service/audit/): Investment Planning Working with thousands of business companies around the world for Ideas Dorem ipsum dolor sit amet, consectetur adipiscing... - [Investment Trading](https://adventpr.com/service/investment-trading/): Investment Planning Working with thousands of business companies around the world for Ideas Dorem ipsum dolor sit amet, consectetur adipiscing... - [Financial Analysis](https://adventpr.com/service/investment-trading-copy/): Investment Planning Working with thousands of business companies around the world for Ideas Dorem ipsum dolor sit amet, consectetur adipiscing... - [Taxation Planning](https://adventpr.com/service/investment-trading-copy-copy/): Investment Planning Working with thousands of business companies around the world for Ideas Dorem ipsum dolor sit amet, consectetur adipiscing... - [Money Security](https://adventpr.com/service/money/): Investment Planning Working with thousands of business companies around the world for Ideas Dorem ipsum dolor sit amet, consectetur adipiscing... - [Target Market](https://adventpr.com/service/target/): Investment Planning Working with thousands of business companies around the world for Ideas Dorem ipsum dolor sit amet, consectetur adipiscing... - [Market Research](https://adventpr.com/service/market-research/): Investment Planning Working with thousands of business companies around the world for Ideas Dorem ipsum dolor sit amet, consectetur adipiscing... --- # # Detailed Content ## Pages - Published: 2024-06-10 - Modified: 2024-06-10 - URL: https://adventpr.com/advent-public-relations/ Advent Public Relations Facebook Twitter Instagram Linkedin Best PR Agency In Delhi-NCR, India About Us Advent Public Relations is one of the fastest-growing Public Relations consulting firms with a cumulative experience of over 12 years in the industry. We command a strong understanding of the ever-evolving media landscape, enabling our clients to meet their requirements and achieve desired goals. We are backed by a senior management team with more than 30 years of experience in the field, thereby bringing the perfect blend of traditional PR into modern-day PR. We understand your goals, we implement strategies in alignment with your vision and we deliver– this is the reason why Advent Public Relations has an excellent client retention rate. . Read More We Love To Hear From You Please call or email contact form and we will be happy to assist you. Enquiry FormFirst NameEmailText InputText InputTextareaSubmit Now What We Do Media Relations Content Marketing Reputation Management Digital Marketing Influencer Marketing Crisis Management Investor Relations Trade Events & Awards We never chase recognition, but it still catches up with us. Sharing some accolades and achievements. Advent Public Relations is one of the fastest-growing Public Relations consulting firms with a cumulative experience of over 12 years in the industry. Quick Links Home About Us What We Do Sectors Our Clients Blogs Contact Us info@adventpr. com +91 9319971631 --- - Published: 2024-04-29 - Modified: 2024-06-06 - URL: https://adventpr.com/landing-page-2/ About Us Advent Public Relations is one of the fastest-growing Public Relations consulting firms with a cumulative experience of over 12 years in the industry. We command a strong understanding of the ever-evolving media landscape, enabling our clients to meet their requirements and achieve desired goals. We are backed by a senior management team with more than 30 years of experience in the field, thereby bringing the perfect blend of traditional PR into modern-day PR. We understand your goals, we implement strategies in alignment with your vision and we deliver-- this is the reason why Advent Public Relations has an excellent client retention rate. Read More Contact Page FormFirst NameEmailText InputTextareaSend Message window. fluent_form_ff_form_instance_5_1 = {"id":"5","settings":{"layout":{"labelPlacement":"top","helpMessagePlacement":"with_label","errorMessagePlacement":"inline","asteriskPlacement":"asterisk-right"},"restrictions":{"denyEmptySubmission":{"enabled":false}}},"form_instance":"ff_form_instance_5_1","form_id_selector":"fluentform_5","rules":{"names":{"required":{"value":true,"message":"This field is required","global":false,"global_message":"This field is required"}},"names":{"required":{"value":false,"message":"This field is required","global":false,"global_message":"This field is required"}},"names":{"required":{"value":true,"message":"This field is required","global":false,"global_message":"This field is required"}},"email":{"required":{"value":false,"message":"This field is required","global":false,"global_message":"This field is required"},"email":{"value":true,"message":"This field must contain a valid email","global":false,"global_message":"This field must contain a valid email"}},"input_text":{"required":{"value":true,"message":"This field is required","global":false,"global_message":"This field is required"}},"description":{"required":{"value":false,"message":"This field is required","global":false,"global_message":"This field is required"}}},"debounce_time":300}; We invest in building YOUR brand. We understand your target audience and are committed to delivering result-oriented outcomes for you. We are dedicated to bringing successful outcomes for stakeholders and communication teams. Our insights, expertise and outcome-driven competency assure high-value results as testified by clients. We provide seamless interactions to establish your leadership profile in the industry In-depth knowledge of the industry. Sustained long - term relationships with Clients. Management of complex reputational challenges. Advice that translates to action. Strategized system-driven approach. Media RelationsWe skillfully manage... --- - Published: 2024-04-18 - Modified: 2024-05-22 - URL: https://adventpr.com/landing-page/ Best PR Agency in Delhi, NCR, India || शोधं कृते प्रभावः || We Are Advent : Your one-stop research-based consultancy for all your communication needs Contact Us || शोधं कृते प्रभावः || We deliver targeted growth with vision and integrity Contact Us || शोधं कृते प्रभावः || We are trusted for creativity, impact anad professionalism Contact Us || शोधं कृते प्रभावः || You can rely on us for true value and real-world advice Contact Us Contact Us Enquiry FormFirst NameEmailText InputText InputTextareaSubmit Now window. fluent_form_ff_form_instance_4_2 = {"id":"4","settings":{"layout":{"labelPlacement":"top","helpMessagePlacement":"with_label","errorMessagePlacement":"inline","asteriskPlacement":"asterisk-right"},"restrictions":{"denyEmptySubmission":{"enabled":false}}},"form_instance":"ff_form_instance_4_2","form_id_selector":"fluentform_4","rules":{"names":{"required":{"value":true,"message":"This field is required","global":false,"global_message":"This field is required"}},"names":{"required":{"value":false,"message":"This field is required","global":false,"global_message":"This field is required"}},"names":{"required":{"value":false,"message":"This field is required","global":false,"global_message":"This field is required"}},"email":{"required":{"value":true,"message":"This field is required","global":false,"global_message":"This field is required"},"email":{"value":true,"message":"This field must contain a valid email","global":false,"global_message":"This field must contain a valid email"}},"input_text":{"required":{"value":true,"message":"This field is required","global":false,"global_message":"This field is required"}},"input_text_1":{"required":{"value":true,"message":"This field is required","global":false,"global_message":"This field is required"}},"description":{"required":{"value":false,"message":"This field is required","global":false,"global_message":"This field is required"}}},"debounce_time":300}; About Us Advent Public Relations is one of the fastest-growing Public Relations consulting firms in Delhi, NCR, with a cumulative experience of over 12 years in the industry. We command a strong understanding of the ever-evolving media landscape, enabling our clients to meet their requirements and achieve desired goals. We are backed by a senior management team with over 30 years of experience in the field, thereby bringing the perfect blend of traditional PR into modern-day PR. We understand your goals, we implement strategies in alignment with your vision and we deliver, the reason that Advent Public Relations has over 80-90% of client retention rate. Read More We invest... --- - Published: 2024-04-18 - Modified: 2024-04-18 - URL: https://adventpr.com/trade-events-amp-awards/ Trade shows and awards are pivotal events in the business calendar, offering unparalleled opportunities for industry recognition and networking. Trade shows, such as industry conferences and business expos, serve as a platform for companies to showcase their latest products and innovations. They are bustling hubs where event exhibitors can engage with potential clients and partners, making them a cornerstone of trade event marketing. Meanwhile, awards ceremonies, from gala events to prestigious awards, celebrate the achievements within various industries, providing a spotlight for those who have made significant contributions. The process of award nominations itself can be a strategic marketing tool, enhancing a company's reputation and credibility. Industry awards not only honor individual excellence but also highlight the collective progress of the sector. Furthermore, these events often offer sponsorship opportunities, allowing businesses to elevate their brand presence among peers. In essence, trade events and awards are not just ceremonies; they are dynamic experiences that foster growth, innovation, and collaboration within the business community. Research: With our in-depth research methodology, our experienced research staff dig up the most optimal opportunities and help you get your trade events & awards marketing story on the right track and in front of a wider, more relevant audience. Media Visibility: Advent creates a stronger brand presence for you with high value & relevant coverages. We provide an expert PR strategy for trade events & awards and development. Connecting with your audience: We enhance your outreach by amplifying your initiatives and connecting you to the right person... --- - Published: 2024-04-11 - Modified: 2024-04-11 - URL: https://adventpr.com/influencer-marketing/ In the fast-paced realm of public relations, the management of communications with the media and the public forms the heartbeat of our operations. Our dedicated team of specialists is committed to crafting communication materials that resonate with authenticity and balance, ensuring they are well-received and impactful. Through meticulous content planning and management, we develop a robust content strategy that encompasses everything from content creation to distribution, optimization, and analytics. Our content calendar is a testament to our strategic foresight, guiding the production, curation, and promotion of content that not only aligns with our client's vision but also amplifies their message across various platforms. With a keen eye on content performance metrics and ROI, we integrate branded and sponsored content, leveraging the power of native advertising, influencer marketing, and social media to create a compelling narrative Our approach to SEO and SEM is rooted in thorough keyword research and a deep understanding of the target audience, ensuring every piece of content, from blogs and articles to infographics and whitepapers, is tailored to engage and convert. At the core of our philosophy lies the art of storytelling, thought leadership, and authority building, which we employ to manage our client's reputation and navigate the intricacies of crisis communication. By fostering a seamless integration of all marketing channels, we champion the customer journey, driving engagement, and delivering results that transcend conventional PR campaigns. --- - Published: 2024-04-11 - Modified: 2025-09-22 - URL: https://adventpr.com/privacy-policy/ Introduction and Definitions This Privacy Policy for Advent Public Relations Pvt Ltd outlines our procedures for collecting, using, and disclosing your information when you use our website (the "Service"). By using the Service, you agree to the terms of this policy. Key Definitions:Personal Data: Any information that can identify you as an individual. Usage Data: Information collected automatically, such as your IP address, browser type, pages visited, and time spent on pages. Cookies: Small files placed on your device to store browsing history and other details. Service Provider: Any third-party company or individual that processes data on our behalf to help us operate or analyze the Service. You: Refers to you, the individual or legal entity using our Service. Collecting and Using Your Personal DataWe may collect several types of data from you:Personal Data When you use our Service, we may ask you for personally identifiable information, which can include:Email addressFirst and last namePhone numberPhysical address (city, state, province, ZIP/postal code)Usage Data We automatically collect Usage Data whenever you access our Service. This can include your device's IP address, browser type, the pages you visit, the time of your visit, and other diagnostic data. When you use a mobile device, we may also collect its unique ID, IP address, operating system, and browser type. Tracking Technologies and Cookies We use cookies and similar technologies like beacons, tags, and scripts to track activity and store information on our Service. Browser Cookies: Small files placed on your device. You can set your... --- - Published: 2024-04-11 - Modified: 2025-09-22 - URL: https://adventpr.com/terms-and-conditions/ Introduction These terms and conditions govern your use of the Advent Public Relations Pvt Ltd website, located at https://adventpr. com/. By using the website, you agree to these terms. If you do not agree, you should not continue to use the site. The terms define the following:"Client," "You," "Your": Refers to you, the user of the website. "The Company," "Ourselves," "We," "Our," "Us": Refers to Advent Public Relations Pvt Ltd. "Party," "Parties," "Us": Refers to both the Client and the Company. CookiesWe use cookies on our website. By accessing https://adventpr. com/, you agree to the use of cookies in accordance with our Privacy Policy. Cookies help us retrieve user details for each visit and enable certain website functionalities, making it easier for visitors. Some of our affiliate and advertising partners may also use cookies. License and Intellectual PropertyUnless otherwise stated, Advent Public Relations Pvt Ltd and/or its licensors own the intellectual property rights for all material on https://adventpr. com/. All intellectual property rights are reserved. You may access material from the site for your own personal use, subject to the restrictions outlined in these terms. You must not:Republish, sell, rent, or sub-license material from the website. Reproduce, duplicate, or copy material from the website. Redistribute content from the website. Comments and User-Generated ContentCertain areas of the website allow users to post and exchange opinions and information. Advent Public Relations Pvt Ltd does not filter, edit, publish, or review these comments before they appear on the site. Comments reflect the views... --- > Transform your reach with Delhi's top content marketing agency. We craft SEO-driven blogs, articles & social content that builds authority and drives traffic. Get a free audit! - Published: 2024-04-10 - Modified: 2025-10-10 - URL: https://adventpr.com/content-marketing/ In the fast-paced realm of public relations, the management of communications with the media and the public forms the heartbeat of our operations. Our dedicated team of specialists is committed to crafting communication materials that resonate with authenticity and balance, ensuring they are well-received and impactful. Through meticulous content planning and management, we develop a robust content strategy that encompasses everything from content creation to distribution, optimization, and analytics. Our content calendar is a testament to our strategic foresight, guiding the production, curation, and promotion of content that not only aligns with our client's vision but also amplifies their message across various platforms. With a keen eye on content performance metrics and ROI, we integrate branded and sponsored content, leveraging the power of native advertising, influencer marketing, and social media to create a compelling narrativeOur approach to SEO and SEM is rooted in thorough keyword research and a deep understanding of the target audience, ensuring every piece of content, from blogs and articles to infographics and whitepapers, is tailored to engage and convert. At the core of our philosophy lies the art of storytelling, thought leadership, and authority building, which we employ to manage our client's reputation and navigate the intricacies of crisis communication. By fostering a seamless integration of all marketing channels, we champion the customer journey, driving engagement, and delivering results that transcend conventional PR campaigns. FAQ Frequently Asked Questions What is content marketing, and how does Advent PR approach it? Content marketing is the art of creating... --- > Advent PR delivers ROI-driven digital marketing in Delhi NCR—SEO, social media, content & campaigns to grow your brand online. - Published: 2024-04-10 - Modified: 2025-10-10 - URL: https://adventpr.com/digital-marketing/ In digital media, where engagement and growth are paramount, we stand at the forefront, offering bespoke social media optimization strategies tailored to the unique requirements and industry-specific needs of our clients. Our expertise spans a comprehensive array of digital media initiatives, from conducting meticulous research and analysis of online market segments that align with our clients' brand profiles, to securing successful placements on prestigious newswires both nationally and internationally. We excel in showcasing our clients' brands across various esteemed online publications and magazines, while also adeptly managing their online reputation. Our approach is rooted in a deep understanding of the digital marketing landscape, encompassing a spectrum of services such as SEO, SEM, PPC, content marketing, and email marketing, to name a few. We leverage influencer marketing, social media management, and digital advertising to enhance your online presence, while our website optimization techniques ensure your digital strategy is robust and effective. With a focus on digital branding and analytics, we engage audiences through compelling digital content and storytelling, ensuring your digital PR efforts resonate with your target demographic. Our comprehensive online reputation management and community management services safeguard your brand's integrity, while our strategies for online lead generation and CRO drive business growth. We integrate CRM and marketing automation to streamline processes, utilizing data analytics and audience segmentation to refine your UX. Our mobile and app marketing solutions, responsive web design, and geo-targeting capabilities ensure you reach your audience effectively, while our expertise in retargeting, A/B testing, and keeping abreast of... --- - Published: 2024-04-10 - Modified: 2025-10-10 - URL: https://adventpr.com/retail-lifestyle-public-relations/ Public Relations (PR) plays a pivotal role in shaping the image and reputation of businesses within the retail and lifestyle sectors. In these highly competitive fields, effective PR strategies can make the difference between a brand that thrives and one that barely survives. By leveraging media relations, event management, and influencer partnerships, PR professionals can craft compelling narratives that resonate with consumers and elevate brand visibility. In the retail space, PR campaigns often focus on product launches and store openings, while lifestyle PR might highlight brand values and consumer experiences. Both aim to foster a positive public perception and build a loyal customer base. Ultimately, PR is about storytelling, and in the retail and lifestyle industries, the story is all about creating an emotional connection with the audience, leading to long-term engagement and success. At AdventPR, we formed ‘Retail/Lifestyle PR’ ‘COE’ (Centre Of Excellence) over a decade ago and it’s been creating created tremendous value for our esteemed patrons ever since. So, in order to be the ‘leader’ within ‘Retail and Lifestyle PR’ who spearheads the communication strategy for your organization, leverage our ‘Category-Experience’ of ‘Retail/Lifestylel PR’ to swiftly establish your reputation through the most important ‘Business and Tech Media’ of this country. However, “to be able to market ‘Retail and Lifestyle’ you also need to understand it first”. Although this statement does not undermine the ‘Marketing-Discipline’ and its nuances, you will need to clearly understand the generation of the ‘TG’ who is the consumer and how you could influence... --- - Published: 2024-04-10 - Modified: 2025-10-10 - URL: https://adventpr.com/logistics-public-relations/ Public Relations (PR) plays a pivotal role in the logistics industry, serving as the bridge between companies and their clients, stakeholders, and the general public. In a field where efficiency and reliability are paramount, PR helps to build and maintain a positive reputation, which is crucial for long-term success. Effective communication strategies can highlight a logistics firm's commitment to timely delivery, safety, and customer satisfaction. Moreover, in times of crisis, such as delivery delays or accidents, a well-crafted PR response can mitigate negative impacts, preserving trust and credibility. PR also facilitates engagement with the community, showcasing a company's efforts in sustainability and social responsibility, which are increasingly important in today's market. Ultimately, PR in logistics is not just about managing information, but about fostering relationships and promoting a brand image that resonates with values of excellence and integrity. Challenges: Of course, there will be challenges. That’s what we are here to help you through. Let’s take a little stroll through some common challenges you might face while building up the logistics framework of your organization: Fierce Competition The competitive and volatile business environment usually keeps logistics teams on their toes. With the help of PR your team can navigate and sail through rough waters. Unrealistic Expectations Logistics teams usually tend to face challenges when they set ‘unrealistic expectations’ following initial success which can be short-lived if not backed by support from communication and PR. Research: With our in-depth research methodology, our experienced research staff dig up the most optimal opportunities... --- - Published: 2024-04-10 - Modified: 2025-10-10 - URL: https://adventpr.com/infrastructure-public-relations/ Public Relations (PR) plays a central role in the infrastructure sector, serving as the bridge connecting the public, the media, and infrastructure organizations. Effective PR strategies can enhance community engagement, foster transparency, and build trust, which is crucial for the successful implementation of infrastructure projects. By proactively communicating the benefits, addressing concerns, and showcasing the progress of infrastructure developments, PR helps to align public perception with the goals of infrastructure initiatives. Moreover, in times of crisis or when projects face opposition, a robust PR approach can mitigate negative impacts through clear, consistent, and honest communication. Ultimately, PR in infrastructure is about creating a narrative that resonates with the public, ensuring that the societal advantages of infrastructure projects are understood and appreciated. Challenges: Of course, there will be challenges. That’s what we are here to help you through. Let’s take a little stroll through some common challenges you might face while building up the infrastructure framework of your organization: Fierce Competition The competitive and volatile business environment usually keeps infrastructure developer teams on their toes. With the help of PR your team can navigate and sail through rough waters. Unrealistic Expectations Infrastructure development teams usually tend to face challenges when they set ‘unrealistic expectations’ because initial success in infrastructure growth can be short-lived if not backed by support from communication and PR. Research: With our in-depth research methodology, our experienced research staff dig up the most optimal opportunities and help you get your infrastructure development story on the right track and... --- > Boost brand visibility with Advent PR—expert consumer public relations agency in Delhi NCR delivering media, branding & reputation solutions. - Published: 2024-04-10 - Modified: 2025-09-26 - URL: https://adventpr.com/consumer-public-relations/ Public Relations (PR) plays a pivotal role in shaping the image and reputation of businesses within the Consumer sectors. In these highly competitive fields, effective PR strategies can make the difference between a brand that thrives and one that barely survives. By leveraging media relations, event management, and influencer partnerships, PR professionals can craft compelling narratives that resonate with consumers and elevate brand visibility. In the Consumer space, PR campaigns often focus on product launches and store openings, while Consumer PR might highlight brand values and consumer experiences. It aims to foster a positive public perception and build a loyal customer base. Ultimately, PR is about storytelling, and in the Consumer industries, the story is all about creating an emotional connection with the audience, leading to long-term engagement and success. At Advent PR, we formed ‘Consumer PR’ ‘COE’ (Centre Of Excellence) over a decade ago and it’s been creating created tremendous value for our esteemed patrons ever since. So, in order to be the ‘leader’ within ‘Consumer PR’ who spearheads the communication strategy for your organization, leverage our ‘Category-Experience’ of ‘Consumer PR’ to swiftly establish your reputation through the most important ‘Business and Tech Media’ of this country. However, “to be able to market ‘Consumer’ you also need to understand it first”. Although this statement does not undermine the ‘Marketing-Discipline’ and its nuances, you will need to clearly understand the generation of the ‘TG’ who is the consumer and how you could influence them. To be able to market your... --- > Advent PR offers expert crisis management in Delhi NCR—protecting your brand reputation with swift communication, strategy, and PR leadership. - Published: 2024-04-10 - Modified: 2025-10-10 - URL: https://adventpr.com/crisis-management/ Crisis management stands as a beacon of resilience and strategic agility in the vigorous landscape of corporate operations. Our comprehensive Crisis Communication Program is the cornerstone of our corporate services package, meticulously crafted to safeguard the most valuable asset of any organization—its reputation. With a robust strategic framework rooted in extensive experience, keen understanding, and profound insight, our adept team is poised to navigate through every phase of crisis management. We ensure that the corporate image remains untarnished, transforming potential setbacks into opportunities for reputation enhancement. Through a multifaceted approach encompassing media relations, specialized training, strategic planning, and a spectrum of other methodologies, we empower clients to not only restore but also elevate their public image. Our crisis communication expertise is encapsulated in a suite of services, including planning, preparedness, strategy development, and a plethora of tools and training designed to fortify an organization against the unforeseen, ensuring a swift and effective response that upholds the integrity and esteem of the client's brand. FAQ Frequently Asked Questions What is crisis management in PR, and why is it important? Crisis management is the strategic process of protecting a brand’s reputation during unexpected challenges or negative publicity. At Advent PR, we ensure quick, transparent, and effective communication to control the narrative and maintain public trust. How does Advent PR handle a brand crisis? We follow a structured approach — assessing the situation, preparing key messages, engaging with media responsibly, and implementing real-time response strategies to minimize damage and restore confidence. What types... --- - Published: 2024-04-06 - Modified: 2024-04-09 - URL: https://adventpr.com/investor-relations/ Investor Relations (IR) stands as a critical pillar, in the vibrant world of finance, ensuring a seamless flow of information between a company and its shareholders. At the heart of IR is the commitment to transparency and consistent communication, fostering a robust relationship with investors through meticulously crafted annual and quarterly reports, engaging investor presentations, and informative investor newsletters. Our dedicated IR team, equipped with state-of-the-art IR software and guided by best practices, orchestrates impactful investor meetings and conferences, ensuring our client's vision and achievements are effectively communicated. With a strategic IR plan, we navigate the complexities of financial communications, shareholder relations, and regulatory compliance, positioning our client at the forefront of investor trust and confidence. Our comprehensive approach to IR encompasses everything from crisis management to social media engagement, all tailored to enhance our client's reputation and performance in the investor community. --- > Discover expert PR Services in Delhi NCR, including media relations, influencer marketing, and crisis management to elevate your brand's presence. PR Services in Delhi NCR - Published: 2024-04-06 - Modified: 2025-10-10 - URL: https://adventpr.com/services/ What We Do At Advent Public Relations, we specialize in delivering tailored PR solutions that amplify your brand’s voice and foster meaningful connections with your target audience. Media Relations We skillfully manage national and regional media networks and foster robust relationships with the journalist fraternity Content MarketingWith digital media having fast emerged as one of the most engaging and expanding online platforms for businesses, we offer the right social media optimization strategies. Reputation ManagementWe protect your brand reputation with the best strategies and optimize its growth through engagement. Digital MarketingOur social media campaign team keeps our clients abuzz on social media platforms like Facebook, LinkedIn, YouTube, and Twitter Influencer Marketing In the vibrant world of digital marketing, Influencer Marketing has emerged as a cornerstone strategy, harnessing the power of Social Media Influencers to shape consumer behavior. Crisis ManagementOur communication programs are designed to safeguard your most vital component-your reputation -for long-term success and resilience. Investor RelationsWe work at the critical intersection of investor and media relations, to ensure clear and effective communication. Trade Events & AwardsTrade shows and awards like BFSI, ASSOCHAM, IITF, and Film festivals offer unparalleled opportunities for industry recognition and networking. Our PR Service Guarantee at Advent Public RelationsAt Advent Communications, we stand firmly behind our PR services with a comprehensive guarantee that ensures your investment delivers measurable results and exceptional valueContact Us NowExplore our services FAQ Frequently Asked Questions What services does Advent PR offer? Advent PR provides end-to-end public relations and communications solutions, including media... --- > Enhance your brand's presence with Advent PR's expert strategies across various industries, focusing on the top PR Sectors Delhi NCR. - Published: 2024-04-06 - Modified: 2025-10-10 - URL: https://adventpr.com/top-industry-pr-sectors-delhi-ncr/ Financial Technology Retail/Lifestyle Logistics Infrastructure Consumer Social Development Sector Startup FAQ Frequently Asked Questions What services does Advent PR offer? Advent PR provides end-to-end public relations and communications solutions, including media relations, digital PR, brand strategy, influencer outreach, crisis communication, and reputation management. How can Advent PR help my brand gain visibility? We craft tailored PR strategies that align with your brand goals — leveraging media coverage, storytelling, and digital platforms to amplify your presence and build lasting credibility with your audience. What industries does Advent PR specialize in? Advent PR works across multiple industries including consumer brands, lifestyle, technology, healthcare, finance, and startups — ensuring every campaign is niche-specific and impactful. How soon can I expect results from a PR campaign? PR is a strategic, long-term investment. While some results like digital mentions and coverage can appear within weeks, sustainable reputation and audience trust build over consistent campaigns. --- > Navigate complex IPOs & M&A with Delhi's top financial PR agency. We build investor confidence through strategic investor relations. - Published: 2024-04-06 - Modified: 2025-10-10 - URL: https://adventpr.com/financial-public-relations/ An investment in effective ‘FinancialPR’ pays the best dividends. With our successful track-record of service in the Financial PR Industry, we can see the understanding of Financial PR as the immense value it brings to a brand. Therefore, at AdventPR, we work closely with our clients, to help them develop a captivating and trustworthy value that will help them with industry stalwarts. At AdventPR, we formed ‘FinancialPR’ ‘COE’ (Centre Of Excellence) in 2011 and it’s been creating created tremendous value for our esteemed patrons ever since. So, in order to be the ‘leader’ within ‘Financial PR’ who spearheads the communication strategy for your organization, leverage our ‘Category-Experience’ of ‘Financial PR’ to swiftly establish your reputation through the most important ‘Business and Tech Media’ of this country. However, “to be able to market ‘Financial’ you also need to understand it first”. Although this statement does not undermine the ‘Marketing-Discipline’ and its nuances, you will need to clearly understand the generation of the ‘TG’ who is the consumer and how you could influence them. To be able to market your organization in the ‘Financial/BFSI’ segment financial literacy is as important as knowing the PR and Marketing Tools. So if your agency ‘Account-Manager’ is struggling to place you across to relevant ‘Business and Financial’ Media it’s not their fault. Rather, it’s their stakeholder at the agency who has no category experience. At Advent PR , the adept Financial PR agency, we know the secret recipe you are searching for your Fin PR. Of... --- - Published: 2024-04-06 - Modified: 2025-10-10 - URL: https://adventpr.com/technology-public-relations/ In the highly competitive arena of technology PR, our firm stands at the forefront, championing the latest advancements in fast-expanding fields such as the automotive aftermarket and artificial intelligence applications. We are committed to propelling our clients beyond the competition, ensuring they remain not just one step ahead, but head and shoulders above their peers. Our expertise lies in curating a narrative that resonates with innovation, driving visibility in an ever-evolving industry. With us, your technological breakthroughs won't just be part of the conversation; they'll be leading it. Let's navigate the future of tech, together. At AdventPR, we formed ‘TechnologyPR’ ‘COE’ (Centre Of Excellence) over a decade ago and it’s been creating created tremendous value for our esteemed patrons ever since. So, in order to be the ‘leader’ within ‘Technology PR’ who spearheads the communication strategy for your organization, leverage our ‘Category-Experience’ of ‘Technology PR’ to swiftly establish your reputation through the most important ‘Business and Tech Media’ of this country. However, “to be able to market ‘Technology’ you also need to understand it first”. Although this statement does not undermine the ‘Marketing-Discipline’ and its nuances, you will need to clearly understand the generation of the ‘TG’ who is the consumer and how you could influence them. The adept Technology PR Agency at Advent PR know the secret recipe you are searching for your Tech PR. Of course, there will be challenges. That’s what we are here to help you through. Some of the many common challenges you come across... --- - Published: 2024-04-06 - Modified: 2025-10-10 - URL: https://adventpr.com/ngo/ Not for Profit have an obligation to serve others. And, good work, beyond good deeds, deserves tons of media attention. AdventPR is more than a PR agency. We are the steering for change. At AdventPR, we use the power of words to drive revenue for our most responsible brands. We generate public awareness and media attention for those who are solving society’s most complex issues. If you think over the process followed by NGOs, you realize that today, the rules of the game have changed. Earlier many NGOs functioned in a very traditional way and, you could say that perhaps, they did not use the apt Public Relations tools for attracting social attention and funds. Let’s take a little troll to a few common challenges you came across while spreading the good deeds of your organization:Research:With our in-depth research methodology, we dig out the most optimal opportunities and help you get your story in front of a wider audience. An expert PR strategy for growth in supporters, donations, and community awareness. Media:Advent creates a stronger brand presence for you with high value & relevant coverages. Reach your audience:We induce the reach by amplifying your initiatives to the right person at the right time. FAQ Frequently Asked Questions What is Advent PR and what services do you offer in Social Development Sector PR? Advent PR is a purpose-driven agency championing social impact organizations. We empower NGOs, foundations, multilaterals, CSR initiatives, and governments with impact storytelling, donor cultivation, policy advocacy, media amplification,... --- - Published: 2024-04-06 - Modified: 2025-10-10 - URL: https://adventpr.com/startup-public-relations/ Public Relations (PR) is a pivotal element in the success of startups, acting as the bridge between the company and the public. For a startup, effective PR strategies can help establish brand identity, build trust with potential customers, and generate buzz in a crowded marketplace. Unlike established companies, startups must navigate the challenge of limited resources while trying to make a big impact. This requires innovative approaches to PR, such as leveraging social media platforms for wider reach and engagement, or creating compelling narratives that resonate with the target audience. Startups should also focus on building strong relationships with the media, influencers, and industry leaders to amplify their message. By combining traditional PR tactics with digital marketing, startups can create a robust presence both online and offline, fostering a community around their brand that drives growth and success. Enthusiastically embracing PR can turn a startup from an unknown entity into a talked-about brand, setting the stage for long-term success. Startups have to perform on diverse goals simultaneously: Attracting Investors, Winning Customers, Bring Right Talent and more. They need to build a solid reputation and brand-recognition while also converting leads or inquiries into actual contact and committed customers. Effective PR can generate conversion up to 10 to 50 times that of advertising and this is mostly because consumers trust earned media more than traditional ads. One size would not fit all startups and therefore you need a specialized agency which can tailor made and customize an effective and proper communication package... --- - Published: 2024-04-06 - Modified: 2024-04-09 - URL: https://adventpr.com/media-relations/ In the high-powered world of media relations, our expertise lies in the masterful orchestration of communication that resonates across various platforms. Our extensive network, encompassing national and regional media outlets, fosters robust connections with the journalist community, ensuring our clients' presence is consistently highlighted in the news landscape. We offer a comprehensive suite of media services, including meticulous media monitoring across print, electronic, and digital realms, and a flexible yet proven delivery framework that encompasses all facets of public relations—from foundational meetings to strategic web initiatives. By mapping the media landscape, we not only identify the most suitable channels for message dissemination but also pinpoint the specific segments within those channels to maximize impact. Our proactive approach to story pitching, coupled with the strategic use of media tools, ensures that the narratives we craft are not only fresh and compelling but also perfectly timed and placed. Whether it's orchestrating media events or navigating the intricacies of media training and interviews, our team is adept at elevating our clients' media stature, employing a blend of earned, owned, paid, and shared media to cultivate a distinguished and authoritative presence in the public eye. With a finger on the pulse of media trends and an unwavering commitment to innovation in digital PR and content marketing, we are the architects of media relations that not only inform and engage but also inspire and lead. --- - Published: 2024-04-06 - Modified: 2025-10-10 - URL: https://adventpr.com/reputation-management/ In today’s fast-growing digital era, reputation management has become a cornerstone of corporate strategy. It encompasses a broad spectrum of practices, from monitoring online presence to repairing and enhancing a brand's image. A robust reputation management plan involves meticulous tracking, analysis, and assessment to ensure a company's public perception aligns with its core values. Specialized firms and consultants employ sophisticated tools and software to provide comprehensive solutions, including crisis communication and social media branding. The goal is to build and maintain a reputation that reflects client satisfaction, leverages influencer testimonials, and withstands the ever-evolving trends and metrics of the online world. Through strategic campaigns and continuous evaluation, reputation management not only safeguards but also elevates a company's standing in the eyes of its customers and stakeholders. FAQ Frequently Asked Questions What is Advent PR and what services do you offer in Reputation Management? Advent PR is a premier reputation management agency that safeguards and elevates corporate brands. We provide 24/7 monitoring, crisis communication, proactive storytelling, executive visibility, digital reputation defense, litigation PR, and recovery strategies to protect against threats and amplify positive narratives. Why is Reputation Management critical for businesses today? In the age of social media and instant news cycles, a single negative story can erode billions in market value within hours. Reputation Management proactively builds resilience, fosters stakeholder trust, mitigates risks, and turns potential crises into opportunities for leadership and loyalty. How does Advent PR handle a reputation crisis for companies? Our crisis playbook includes rapid response teams,... --- > Discover Advent PR's diverse clientele across finance, technology, and social sectors—trusted partners delivering impactful PR solutions in PR Clientele Delhi NCR. - Published: 2024-04-04 - Modified: 2025-09-26 - URL: https://adventpr.com/our-clientele/ Finance Technology Corporate & Others Logistics Social Development Sector Our Clientele Regularly Feature on: --- > Get in touch with Advent PR, a leading PR agency in Delhi NCR. Reach our team today for media, branding, and public relations solutions that drive results. - Published: 2021-11-18 - Modified: 2025-10-10 - URL: https://adventpr.com/contact-us/ Mail for information info@adventpr. com Office Phone Number +91 9319971631 Address C-172, LGF, Opposite Gurdwara Road, Greater Kailash-1, New Delhi -110048 We Love To Hear From You Please call or email contact form and we will be happy to assist you. Contact Page FormFirst NameEmailText InputTextareaSend Message FAQ Frequently Asked Questions What services does Advent PR offer? Advent PR provides end-to-end public relations and communications solutions, including media relations, digital PR, brand strategy, influencer outreach, crisis communication, and reputation management. How can Advent PR help my brand gain visibility? We craft tailored PR strategies that align with your brand goals — leveraging media coverage, storytelling, and digital platforms to amplify your presence and build lasting credibility with your audience. What industries does Advent PR specialize in? Advent PR works across multiple industries including consumer brands, lifestyle, technology, healthcare, finance, and startups — ensuring every campaign is niche-specific and impactful. How soon can I expect results from a PR campaign? PR is a strategic, long-term investment. While some results like digital mentions and coverage can appear within weeks, sustainable reputation and audience trust build over consistent campaigns. --- > Looking for a top PR agency in Delhi, India? Look no further than AdventPR—an award-winning firm known for delivering results. Contact us today for all your PR needs. - Published: 2021-11-18 - Modified: 2025-10-16 - URL: https://adventpr.com/about-us/ About Us Advent Public Relations is one of the fastest-growing Public Relations consulting firms with a cumulative experience of over 12 years in the industry. We command a strong understanding of the ever-evolving media landscape, enabling our clients to meet their requirements and achieve desired goals. We are backed by a senior management team with more than 30 years of experience in the field, thereby bringing the perfect blend of traditional PR into modern-day PR. We understand your goals, we implement strategies in alignment with your vision and we deliver-- this is the reason why Advent Public Relations has an excellent client retention rate. Our service network spans to over 165 cities in 20 states. Our visionThe brightest star in the sky is the most visible to the naked eyes. In the ever competitive landscape, it is equally important for the organisations to choose the right mediums to help them stand out, navigate through challenges, and maintain a lasting impact within their respective fields. Our vision is to help our clients build and maintain a strong brand reputation amongst their target audience, through crafting unique narratives and navigating it through the effective PR toolsNetworks that span sectorsOver more than 20 years, we’ve successfully fostered trusted relationships across government, industry and global forums. Request a Call Back Call Back FormFirst NameEmailText InputTextareaSubmit Now Nice supportive agency to work, they know about the client’s requirements. We are very happy with the Advent PR output. General Manager, Durfi Retail Pvt Ltd General Manager,... --- > PR Agency India - Advent PR is India's top leading PR agency. A PR firm that offers PR services in Hyderabad, Delhi, Bangalore & pan-India. - Published: 2021-11-12 - Modified: 2025-10-10 - URL: https://adventpr.com/ || शोधं कृते प्रभावः || India’s Most Trusted PR Partner for Startups & Enterprises Get a Free Strategy Call || शोधं कृते प्रभावः || We deliver targeted growth with vision and integrity Get a Free Strategy Call || शोधं कृते प्रभावः || We are trusted for creativity, impact and professionalism Get a Free Strategy Call || शोधं कृते प्रभावः || You can rely on us for true value and real-world advice Get a Free Strategy Call Company Overview Advent Public Relations is one of the fastest-growing Public Relations consulting firms with a cumulative experience of over 12 years in the industry. We command a strong understanding of the ever-evolving media landscape, enabling our clients to meet their requirements and achieve desired goals. We are backed by a senior management team with more than 30 years of experience in the field, thereby bringing the perfect blend of traditional PR into modern-day PR. We understand your goals, we implement strategies in alignment with your vision and we deliver-- this is the reason why Advent Public Relations has an excellent client retention rate. Read More We invest in building YOUR brand. We understand your target audience and are committed to delivering result-oriented outcomes for you. We are dedicated to bringing successful outcomes for stakeholders and communication teams. Our insights, expertise and outcome-driven competency assure high-value results as testified by clients. We provide seamless interactions to establish your leadership profile in the industry In-depth knowledge of the industry. Sustained long - term relationships with... --- --- ## Posts - Published: 2025-10-22 - Modified: 2025-10-22 - URL: https://adventpr.com/from-cloud-to-headlines-advent-pr-powers-saas-brands-with-impactful-pr-magic/ - Categories: Uncategorized A strong reputation acts as a major lever for business expansion and fan the flames of investor interest in the rapidly evolving SaaS milieu of Delhi NCR. After knowing this AdventPR also agrees that technical innovation is not enough for SaaS companies to get trust and visibility. To attract and retain customers, and to attract investors, companies need to use PR and media relations as key approaches to telling their story and establishing their brand as a leader in the industry. On the whole, Media relations target at creating communication with the press, whereby the communication is mutually beneficial. On the other hand, PR is a process of interaction with the media. For example, in a PR campaign, a company might release several press releases and articles PET publications, along with radio and TV interviews, in order to create awareness for a new product. For SaaS brands, this involves the simplification of the complex technical features in order to create that the different target groups can understand those features. As a consequence, the business gets media coverage besides becoming a media influencer in this sector. AdventPR is well positioned to help you achieve this by being the bridge to prominent newspapers, magazines, and technology blogs in and around Delh NCR. Many SaaS companies make the mistake of thinking that public relations is a luxury that only a few profitable firms can afford. On the contrary, PR is the secret to a firm's durability and ongoing success, especially for SaaS companies.... --- > Transform your brand into a story that resonates. Get Forbes-level media coverage with AdventPR’s narrative-driven PR strategy. Free audit today. - Published: 2025-10-08 - Modified: 2025-10-08 - URL: https://adventpr.com/your-brand-your-story-how-advent-pr-is-shaping-brand-narratives/ - Categories: Uncategorized In today’s marketplace, price and features are no longer enough to capture attention. Consumers invest in experiences, in stories that resonate with their values, and in brands that reflect who they are and reflect their core. Every touchpoint: digital campaigns, print, or face-to-face interactions, is filtered through your brand narrative, shaping perception, trust, and reputation. At Advent PR, we see brand storytelling as more than just marketing; for us, it is strategy, identity, and influence all rolled into one.   Why Audiences Buy Meaning, Not Products Modern audiences do not merely purchase products; they buy meaning. In a world overflowing with options and fleeting attention spans, storytelling is the bridge between curiosity, advocacy, and loyalty. When your story reflects your brand’s authentic identity, it engages audiences at an emotional level, builds trust that extends beyond a transaction, and converts casual attention into long-term relationships. In this sense, your brand story is the currency in a marketplace where perception often outweighs the product. The Evolving Landscape of Public Relations  The rules of public relations have shifted dramatically. Gone are the days when press releases alone could move the needle. Digital transformation has rewritten the way influence is created and measured. Visibility is no longer sufficient; audiences now demand relevance and trust. Purpose-driven brands must pivot quickly, adapting to uncertainty while maintaining consistency. Above all, the only winner is authenticity. Brands that communicate openly and consistently not just earn loyalty but also cultivate lasting relationships. In this new scenario, your narrative is... --- > Build unshakeable consumer trust in the digital age. Our data-driven PR strategy secured FT coverage for fintech innovators. Free audit today. - Published: 2025-10-06 - Modified: 2025-10-08 - URL: https://adventpr.com/the-new-era-of-consumer-brand-pr-driving-trust-through-digital-impact/ - Categories: Branding In the modern era of consumer-focused PR, engineered digital trust is more important than noise. Today's leaders need to understand that their track record is their most defendable asset in a business environment characterized by skepticism and short attention spans. The metrics that matter are no longer found in award walls or vanity press clippings, and high-net-worth shareholders and decision-makers are hyper-focused on a brand's online trustworthiness. Real-time trust-building is shaped by precise PR tactics that combine purpose, data, and transparency. Digital-First Strategies: PR at the Speed of Relevance PR has changed from being a collection of reactive strategies to a proactive, digital-first role at the executive level for the contemporary CEO. These days, we work as visibility architects, creating visibility that is credible. Our thought leadership, brand narratives, and strategic announcements need to be worthy of being featured in social media feeds, organic search results, and reliable online channels.   This entails complete coordination between the data science, marketing, and communications teams. Real-time measurements of influencer impact, share-of-voice, and brand sentiment are required. PR strategies need to take into consideration owned, earned, and algorithms for media, such as a CEO's LinkedIn post, a strategic mention in a leading industry podcast, or a data-driven press release that is boosted by focused digital spending. We can now measure and defend our reputational impact in any stakeholder meeting. Drop the Spin—Double Down on Authenticity Well-designed message maps don't fool the digital consumer. Openness, accountability, and substance are more important than style to... --- - Published: 2025-10-05 - Modified: 2025-10-05 - URL: https://adventpr.com/the-future-of-healthcare-pr-turning-media-visibility-into-trust/ - Categories: Uncategorized In today’s healthcare ecosystem, media coverage is more than just publicity; it’s credibility. Investors, partners, and patients form their opinions based on trusted news sources. For brands seeking growth and impact, visibility in media now isn't optional rather a necessity.   Why Media Coverage Matters in Healthcare Trust is non-negotiable in healthcare. When a brand appears in recognized news publications, it signals authority and genuine, organically earned value. Patients are more likely to not just choose to stay with brands they perceive as trustworthy, transparent, and widely acknowledged. Transparency achieved through media coverage, therefore, becomes a powerful catalyst for patient acquisition and long-term loyalty. The Unique Challenges of Healthcare PR Healthcare PR does not play by the rulebook of consumer goods. This sector is governed by rigid regulations, compliance protocols, and ethical boundaries. Every statement or claim must be accurate, compliant, and sensitive to both patient privacy and public sentiment. The art lies in promoting without over-promising and informing without instilling fear.   Developing an Engaging Brand Narrative The strongest and well-known healthcare brands are storytellers as well as providers. Patient outcomes and real stories transform clinical data into relatable narratives. Great healthcare PR bridges science with humanity. They turn jargon into hope, and numbers into names. Techniques for Preserving Media Attention Developing and maintaining connections with seasoned lifestyle and health journalists yields significant benefits. Brands need to provide distinctive insights—data-driven research, client case studies, and access to important medical experts—in order to stand out from the competition. Your brand... --- > Empower your SaaS startup with a PR agency that drives growth—Advent PR delivers media wins, investor traction, and 3x ROI. Hire us to unlock your potential: free strategy session now! - Published: 2025-10-03 - Modified: 2025-10-03 - URL: https://adventpr.com/hire-a-pr-agency-for-saas-startup/ - Categories: Case Study, Industry insights Investing in professional public relations can be the difference between short-lived hype and long-lasting brand authority for SaaS entrepreneurs who are navigating fiercely competitive markets. Most founders chase ads and direct sales, overlooking hw strategic PR drives credibility at critical inflection points. Here’s what high-growth SaaS leaders need to know. Why PR Matters for SaaS Startups SaaS is as much about trust as it is about technology. Well-designed advertisements are a first step for early adopters or enterprise buyers considering your solution, but third-party credibility tilts the balance. PR accomplishes this by obtaining thought leadership placements, influencer validation, and coverage that cannot be purchased with an advertising budget. Consistent visibility in a noisy field is directly related to partner opportunities, investor confidence, and user adoption. When to Employ a Public Relations Firm for Your SaaS Company Not all startups are prepared for public relations right away. Reaching distinct growth milestones, such as pre-series A fundraising, product-market fit, or major customer wins, is the ideal time. Professional PR provides next-level traction if you have a truly newsworthy story or are having trouble getting your message out there. Bring in experts when you have a newsworthy story but struggle to gain traction or when your brand narrative feels inconsistent and pitches start to fall flat. What a PR Agency Brings to the Table CEOs often underestimate the scale of relationships and tactical know-how top PR agencies command. You might have a winning product, but breaking into tech media and analyst coverage demands... --- - Published: 2025-09-29 - Modified: 2025-09-29 - URL: https://adventpr.com/transparent-communication-%e2%86%92-the-need-for-authenticity-in-pr/ - Categories: Navratri Specials In the world of public relations, where perception often feels more valuable than truth, one ancient symbol reminds us of something deeper: Mahagauri, the embodiment of purity and clarity. On this eighth day of Navratri, we honor Mahagauri - not just as a divine figure, but as a guiding principle for modern PR. Her energy speaks of truth, simplicity, and the power of being seen as we truly are. And in today’s fast-paced, hyper-connected world, this couldn’t be more relevant. Transparency is not a buzzword, but a commitment. In PR, we’ve all seen the shortcuts: carefully curated messages, spin-doctored statements, and brand stories that feel more like fiction than fact. But here’s the truth - audiences today are smarter, more skeptical, and hungrier for authenticity than ever before. People don’t just want to know what you do - they want to know why you do it. This is where transparency becomes not just a strategy, but a moral compass. It’s about owning your mistakes, sharing your values, and speaking in a voice that reflects who you really are - not just when it’s convenient, but especially when it’s hard. Think of the most trusted brands today. What do they have in common? They’re not perfect - far from it. But they’re honest. They apologize when they fail, they celebrate their wins without exaggeration, and they engage in conversations, not monologues. Transparency builds trust, and trust builds loyalty. It’s not flashy, but it’s lasting. As a PR agency, we’ve learned that... --- - Published: 2025-09-28 - Modified: 2025-09-28 - URL: https://adventpr.com/reputation-protection-%e2%86%92-how-pr-safeguards-brands-from-negativity/ - Categories: Uncategorized During the sacred nights of Navratri, we worship Goddess Kalaratri, the most formidable and awe-inspiring form of Goddess Durga. Her dark complexion, fiery gaze, and wielded sword and iron hook symbolize the utter annihilation of ignorance, negativity, and evil. Kalaratri is the embodiment of fearlessness and divine protection, teaching devotees that true courage lies in confronting darkness to usher in light. Her fierce energy isn't merely destructive; it's profoundly protective, shielding her devotees from harm and guiding them towards spiritual liberation. This Navratri, let’s draw profound inspiration from Kalaratri’s essence to build unshakeable brand resilience through strategic Public Relations (PR). Just as Kalaratri relentlessly destroys negativity, effective PR shields brands from the pervasive threats of crises, misinformation, and reputational harm. In today’s volatile digital landscape, a brand’s reputation is its most sacred asset. Kalaratri’s lesson is clear: proactive vigilance is paramount. This translates directly to PR through media monitoring, digital listening, and reputation management. Constantly scanning the digital environment allows brands to detect early whispers of discontent or false narratives, much like Kalaratri perceives threats before they manifest. Ignoring this vigilance is akin to leaving the temple gates unguarded against malevolent forces. Kalaratri’s fearlessness is her defining strength. She confronts evil head-on without hesitation. Similarly, fearless communication is the cornerstone of crisis management. When challenges arise, brands must be bold, transparent, and truthful. Hiding behind corporate jargon or delaying response only amplifies doubt. Consider how brands like Johnson & Johnson, during the Tylenol crisis, embraced radical transparency and swift action,... --- - Published: 2025-09-27 - Modified: 2025-09-27 - URL: https://adventpr.com/taking-bold-pr-moves-%e2%86%92-standing-out-with-strong-narratives/ - Categories: Uncategorized On the sixth day of Navratri, we celebrate Goddess Katyayani, the embodiment of courage, boldness, and unwavering determination. Known for her fierce resolve and ability to overcome challenges, she inspires us to take bold actions and stand up for what we believe in. In the world of public relations (PR), Katyayani’s energy teaches us the power of making fearless, bold moves to create narratives that resonate and set brands apart in a crowded market.   In today’s fast-paced and competitive landscape, playing it safe often means getting lost in the noise. Bold PR strategies, however, have the potential to break through the clutter, capture attention, and leave a lasting impact. Just as Katyayani fearlessly pursues her goals, brands must embrace courage to tell stories that are authentic, provocative, and unforgettable.    The Power of Bold Narratives  Bold PR is about taking risks whether it’s challenging industry norms, addressing controversial topics, or adopting unconventional storytelling methods. It’s about having the confidence to stand by your brand’s values and the creativity to present them in a way that sparks conversation. For instance, brands like Patagonia and Nike have built their reputation on bold narratives that align with their mission, even when it means taking a stand on polarizing issues.   At its core, bold PR is not about being reckless; it’s about being purposeful. It requires a deep understanding of your audience, a clear vision of your brand’s identity, and the courage to execute ideas that others might shy away from.  ... --- - Published: 2025-09-26 - Modified: 2025-09-26 - URL: https://adventpr.com/skandamata-building-and-nurturing-relationships-with-media-stakeholders-and-audiences/ - Categories: Navratri Specials On Day 5 of Navratri, we pay homage to Skandamata, the goddess of nurturing and care. She symbolizes the warmth, patience, and selflessness of a mother who selflessly nurtures her child with unconditional love. Her energy teaches us that true strength lies not just in power, but in the ability to care, support, and build meaningful relationships over time. In the world public relations, this energy is invaluable, essential and not just symbolic. Especially when it comes to building and nurturing relationships with media, stakeholders, and audiences. At the heart of every successful PR strategy lies a simple truth: people do business with people they trust. And trust is not built overnight. It grows slowly, like a plant that is watered with consistency, sun lighted with honesty, and protected with care. Too often, brands treat media and stakeholder engagement as transactional while reaching out only when they need coverage, support, or validation. But the most respected and trusted brands understand that relationships are not built in moments of need. Instead, they’re built in the quiet, consistent spaces of moments in between. Devi Skandamata’s example reminds us that nurturing is a mindset, not a tactic. It’s about showing up with care, respect, and intention. Long before you need something in return. At the core of this nurturing process is listening. Often, brands focus only on what they want to say, and forget to understand what others want to hear. Media, influencers, and audiences are not just channels -they are partners in... --- - Published: 2025-09-25 - Modified: 2025-09-25 - URL: https://adventpr.com/kushmunda-creativity-positivity-in-brand-storytelling/ - Categories: Navratri Specials On the fourth day of Navratri, we honor Goddess Kushmunda, the embodiment of creativity, warmth, and the power of a positive spirit. She is said to have brought light into the cosmos filling the void with energy, life, and positivity. In the world of public relations (PR), Devi Kushmunda’s essence reminds us of the transformative power of creativity and storytelling in shaping brand image. Just as her energy breathes life into the cosmos, creative storytelling infuses brands with personality, emotion, and connection. At Advent, we believe that brands are not just built on products or services, they are built on stories. And the most memorable brands are the ones that tell their stories with creativity and positivity. Creativity in PR is the spark that turns these stories into compelling narratives, capturing the hearts and minds of audiences. In today’s world, where consumers are getting bombarded with messages every second, only the most engaging stories cut through the noise. That’s where creativity becomes a brand’s superpower.   Creativity in Storytelling and The Power it Holds  Creativity is the lifeblood of effective PR. It allows brands to stand out, evoke emotions and build meaningful relationships with their audience. A creative story doesn’t just inform, it inspires, entertains, and resonates. Think of how your favourite brand like Apple or Nike use storytelling to go beyond their products. Chances are, what made you connect with it wasn’t just what it sells but how it makes you feel. That’s storytelling at work, weaving narratives that... --- - Published: 2025-09-24 - Modified: 2025-09-25 - URL: https://adventpr.com/crisis-management-in-pr-maintaining-calm-yet-powerful-communication-in-tough-times/ - Categories: Navratri Specials On the third day of Navratri, we celebrate Goddess Chandraghanta, a symbol of strength with peace. She’s a powerful figure who shows us how to stay calm and strong, even when things get really tough. She rides a tiger, showing courage and action, but the half-moon on her forehead shows us to be calm and always in balance. She has ten hands, each holding something important, like weapons as a symbol of protection while the other hands represent blessings. Her image teaches us that real power comes from staying calm and in control, even in tough times. This shows that she’s ready to handle any problem without losing her cool.   In the world of PR (public relations), Chandraghanta’s lessons are super helpful, especially when dealing with crises. At Advent, we’ve seen how brands face unexpected challenges. Whether it’s a product issue, a mistake, a customer complaint gone viral, a sudden event that shakes public trust or bad news. How a brand reacts i. e speaks up and acts can make all the difference. It can either protect its reputation or harm it heavily. She teaches us to be calm and clear-headed, but stay strong. Also to act with confidence and strength.   Why Does Staying Calm Matters? When a crisis hits, it’s easy to panic. But reacting too quickly can make things worse. Too many brands either go silent or rush to say something just to respond. But that’s not real communication. Real communication means saying the right thing,... --- - Published: 2025-09-23 - Modified: 2025-09-23 - URL: https://adventpr.com/how-can-brands-start-a-fresh-rebuild-trust-and-set-strong-foundations-with-pr/ - Categories: Navratri Specials When a brand faces a crisis or needs a strategic reset, the path forward can feel uncertain. We draw inspiration from Shailputri, the Hindu goddess who embodies mountain-like strength and the power of new beginnings. In our practice, PR serves as that grounding force, allowing a brand to regroup and re-emerge with clarity. It’s not about erasing the past; it’s about building a stronger future. Here is how we approach brand renewal with intention: 1. The Strategic Reset: More Than a New Logo Hitting the reset button is a delicate maneuver. It requires more than just new messaging; it demands a reconstructed narrative. It’s tempting to move on quickly, but the foundation must be sound. Reframing the Narrative: We don't just announce change; we articulate the "why. " This means shifting the conversation from the setback to the solution, with complete accountability. It’s storytelling, yes, but it has to be true. Aligning the Stakeholders: If your internal team is skeptical, your customers will be too. We ensure that employees, partners, and investors understand the new direction and feel part of the journey. Symbolic Action: Words are insufficient. We focus on tangible actions—a leadership change, a new community initiative, or a revised policy—that demonstrate the commitment to change. Just as Shailputri reminds us of the resilience within, strategic communications remind the market of your brand’s core value. 2. Earning Back Trust: Dialogue Over Defense Trust cannot be restored through aggressive marketing; it is recovered through vulnerability and consistency. The "no comment"... --- - Published: 2025-09-23 - Modified: 2025-09-26 - URL: https://adventpr.com/brahmacharini-focus-determination-the-power-of-consistency-in-pr-campaigns-why-long-term-focus-matters-for-brand-reputation/ - Categories: Navratri Specials On the second day of Navratri, we honor Goddess Brahmacharini, the embodiment of focus, determination, and unwavering commitment to her goals. She represents the power of purpose and the strength that comes from staying on the course, even when the journey is long and challenging. In the world of public relations (PR), these qualities are equally vital. Just as Brahmacharini’s steadfastness led to divine results, consistent and focused PR efforts worked as the cornerstone of building a long lasting brand reputation.   In today’s fast-paced digital landscape, brands often fall into the trap of chasing short-term gains. A viral tweet, a trending hashtag, or a one-off campaign might generate immediate buzz, but without a long-term strategy, these efforts rarely translate into sustained credibility. This is where the principle of Brahmacharini devi’s focus and determination comes into play. A well-crafted PR campaign is not a sprint; it’s a marathon.    Why Focus Matters in Long term  Consistency in PR is about more than just maintaining presence rather it’s about building trust. When a brand consistently communicates its values, mission, and achievements, it creates a narrative that resonates with its audience. This narrative becomes the soul foundation of its reputation. For instance, consider brands like Patagonia or Dove. Their long-term commitment to sustainability and body positivity, respectively, has not only strengthened their brand identity but also fostered deep emotional connections with their audiences unlike others.   At Advent, we’ve seen firsthand how consistent PR efforts pay dividends. A client in the tech... --- - Published: 2025-09-22 - Modified: 2025-09-26 - URL: https://adventpr.com/why-pr-needs-more-data-analysts-than-copywriters-and-what-that-means/ - Categories: Branding For decades, public relations and its related work was synonymous with storytelling. The copywriters reigned like a supremo -penning down the press releases, crafting various brand narratives, and shaping perception through voice and tone of brand voice but the terrain has started to shift. Today, the most valuable asset in a PR agency isn’t just the person who writes the story, rather it is the one who knows to differentiate which story to tell, when to tell it & to whom. That's data analysis & something which is highly needed in today’s time. This isn’t a dismissal of copywriters, instead asking for recalibration of them to stay aligned and stop in today's AI driven generation. In the PR landscape where each campaign is scrutinized to derive maximum ROI, where clients don’t just want moreover answers with numbers that shows exactly what worked, why it worked and where didn’t worked for what reason it didn’t & it’s a world where media consumption is highly fragmented across multiple platforms with distinct formats, intuition alone just doesn’t cut it. PR needs precision & precision lives within data. An analyst’s role in PR is no longer confined to post-campaign reporting and things around it. Its embedded from the start i. e. mapping audience behavior, identifying media gaps, and decoding sentiments behind it before a single word is written. They’re the professionals who clearly tell us which headlines would convert, which influencers will actually move the needle and which narratives are gaining traction in real... --- - Published: 2025-09-17 - Modified: 2025-09-26 - URL: https://adventpr.com/from-chappals-to-campaigns-why-cultural-credit-is-the-new-currency-in-pr/ - Categories: Industry insights The fashion world applauded the aesthetics when Prada showcased Kolhapuri-style chappals named as leather sandals on its Spring/Summer 2026 runway. But back in India, the applause came with a pause. The design wasn’t new, rather it was centuries old. And the artisans who’ve handcrafted Kolhapuris for generations were nowhere mentioned. No credit. No collaboration. Just a hefty ₹1. 2 lakh price tag on a legacy old tradition that sells for minimum ₹600 in local markets. This wasn’t just a fashion faux pas - it was a PR moment. A moment that greatly exposed the constantly widening gap between cultural storytelling and cultural accountability. When Heritage Is Borrowed Without Permission Cultural narratives are often the soul of great campaigns. They don't just evoke emotion, build relatability, and create instant resonance. But when brands borrow something without attribution, they risk admiration into appropriation. Kolhapuri chappals aren’t just footwear that goes well with an attire . They are art that has been crafted from centuries and protected by a Geographical Indication (GI) tag which is rooted in the eight districts across the states of Maharashtra and Karnataka. They represent 800 years old legacy of design, technique, and a community that earns them their bread and butter. This is not innovation . The backlash wasn’t just about pricing-it was about pride. It was about the invisibility of the hands that shape heritage. And it was a reminder that cultural symbols, when stripped of their origin, lose their soul. What the Prada Silence Taught Us... --- - Published: 2025-09-12 - Modified: 2025-09-12 - URL: https://adventpr.com/pr-in-the-age-of-ai-how-agencies-can-stay-human-centric/ - Categories: Industry insights - Tags: brand building, Branding, Influencer Marketing, marketing, MSME, Public relations, Social MEdia There’s a strange irony in modern PR. We humans are using machines to draft messages meant to feel personal. In today's times we are using AI to write pitches, scan sentiment & even suggest headlines. But somewhere in that efficiency-ridden market, something is getting lost. Ask any seasoned PR professional & they’ll tell you one common thing - relationships aren’t built on algorithms, rather on nuance. On knowing when to call instead of email. On sensing a reporter’s beat has shifted, but not their LinkedIn. One thing is sure: AI helps. It is definitely fast, clever, and it never asks for an extension. But it doesn’t know your client’s quirks. It won’t catch the subtext in “circling back. ” And it won’t tell you when a story feels sterile. So how do we stay human in a world that is led by machines? We lean into what tech can’t replicate, i. e, empathy, intuition, and the messy brilliance of real conversation. What human-centric PR actually looks like  Let’s be honest - PR has always been a mix of both art & instinct. The best agencies today aren’t anti-tech; they’re pro-context. They use AI as an assistant which is virtual, not as an author. Drafts can begin with a tool, but the voice that it holds must be earned: interviews, founder time, shop-floor walks, along with customer calls. They still brainstorm over chai. They still debate headlines like a cricket final. And they still know a pitch sent at 4:59 PM... --- > Investment tips for beginners: Green FDs or...Here is all you need to know about RBI's Green FDs and are they the right choice? - Published: 2023-07-14 - Modified: 2025-09-09 - URL: https://adventpr.com/investment-tips-for-beginners-traditional-or-green-fds/ - Categories: Builder Investment tips for beginners: Traditional FDs or Green FDs? Fixed Deposits have been popular with Indians with an appetite for low risk and optimal returns in the long term. We all must have heard them listed among the best retirement planning tips and investment tips for beginners. Being immune to market volatility, FDs also add financial stability to the investment portfolio, making them best for people in their 20s seeking to secure their retirement well in advance. Recent times have witnessed heightened public concern over the pressing issue of climate change, and seeing a lack of resources and knowledge as primary inhibitors for action against the environmental challenges, the RBI launched the Green FD Framework in June of this year. RBI also claims that Green FDs are different from traditional FDs only in terms of usage. Funds raised from Green FDs would be allocated to green initiatives that focus on carbon emission reduction, climate resilience, adaptation, and enhancing natural ecosystems and biodiversity. Accordingly, to allure substantial cash inflows into sustainable development, the RBI’s Green FD framework offers market-leading interest rates. In a nutshell, the Green FD is a commendable initiative that allows people to invest their wealth in action against global warming and later profit from it. Individuals who want to utilize their wealth for the environment can invest in Green FDs and reap optimal returns later, knowing that their money was used for good. But are they as profitable as claimed? There are certain drawbacks and risks associated with... --- > 92% of people form their opinions about a business based on its media presence. These, branding methods and techniques... - Published: 2023-06-28 - Modified: 2024-04-06 - URL: https://adventpr.com/branding-methods-and-techniques-for-msmes/ - Categories: Branding, Builder - Tags: brand awareness, brand building, Branding, Business growth, Investment, MSME, MSMEs, Public relations, Public relations agency in Delhi NCR, startups MSMEs are growing at an unprecedented rate. In 2021 alone, micro small and medium enterprises (MSMEs) in India contributed nearly 8% of the total GDP. 45% of manufacturing output and 40% of the country's exports. They can arguably be called the "backbone of the corporate economy. " However, while a vast reservoir of opportunities lies out there for MSMEs, it is also true that 96% of MSMEs have closed in the last 3 years, according to available data. Can Branding methods and Techniques help MSMEs? Read further to learn. The road to salvation - branding Branding is the need of the hour. With a lack of technology, capital expertise, and talent being the top culprits of failure, branding has the potential to grab the attention of prospects, venture capitalists, and other major stakeholders. Branding transcends the general view of marketing, contrary to general marketing. It is the first interaction a person has with your business. Branding methods and Techniques can be considered a medium to shape your brand in the minds of consumers. Brand building is rigorous and involves consistent handling of the media's attention. Naturally, the process might seem like a daunting task, as being in the spotlight brings responsibility and demands discipline. And when most micro small and medium enterprises believe investing in branding is useless for them, it becomes harder for them to reach their full potential. It's never too late to start building your brand, and the easiest way to do so is to hire a... --- > whether you are a fintech business owner or a consumer, here are the four latest trends in fintech industry that you must be aware of - Published: 2023-03-12 - Modified: 2024-04-06 - URL: https://adventpr.com/trends-in-fitech-industry-in-2023/ - Categories: Industry insights Latest trends in fintech industry which are important for every Fintech owner As the Fintech industry continues to revolutionise the digital banking landscape, a recent report by Invest India revealed that India's Fintech adoption rate rose to 87%, exceeding the average global rate. With the Indian government launching initiatives such as Digital India with financial inclusion as its primary objective, the fintech industry is expected to grow at an unpredictably rapid rate. A fintech sector analysis shows a rise of a multitude of trends in the industry, and whether you are a business owner of a fintech company or a consumer, here are the four latest trends in the fintech industry that you must be aware of in order to not be left behind. Conversational intelligence: A step towards Conversational intelligence is rapidly becoming popular among industry giants in the fintech sector. We all know that initially, fintech service providers were infamous for their lack of customer support. However, thanks to conversation intelligence, a dialogue-driven solution supported by AI in SaaS, fintech companies can now improve the overall experience of consumers while also generating leads. SaaS's use of natural language processing benefits consumers with quicker grievance resolution without the need for excessive manpower. At the same time, the organisation can get insights into consumer behaviour, preferences, and needs, thereby making conversational intelligence one of the most influential financial services technology trends on the list. IndiaStack, a platform for inclusion and accessibility An initiative by the Indian government, IndianStack is aimed... --- > Wondering if social media influencer marketing services can help? 34% people buy products recommended by influencers while 43%... - Published: 2023-02-14 - Modified: 2025-09-09 - URL: https://adventpr.com/understanding-influencer-marketing-services-and-getting-started/ - Categories: Builder - Tags: brand building, Branding, Influencer Marketing, marketing, PR, Public relations, Social MEdia More than a billion people use social platforms such as Instagram, Facebook and YouTube, and as internet is becoming more and more accessible, the numbers are bound to grow rapidly in the upcoming years. Brands can use this to their advantage through Social Media influencer marketing services. Want to learn how? Keep reading this comprehensive guide. The current trends in the industry towards social media Influencer Marketing Building a strong brand image in the present marketing landscape is no cup of tea. As connectivity is expanding, and social media is becoming an inseparable part of everyone's daily life with a few exceptions, traditional methods of branding need to be accompanied by social media influencer marketing. Infact, the current trends indicate a drastic shift to strategic youtuber influencer marketing and Instagram influencer marketing for increasing brand awareness and credibility. Instead of investing a lofty amount in hiring celebrities as their brand ambassadors to create TV commercials, startups and corporations are expanding their reach by hiring top influencer marketing agencies. All of the above claims were not made out of the blue, rather several surveys and studies by institutions point towards the growing impact of social media content creators on the purchase intention of consumers. Talking of statistics, 34% respondents of a survey by iCubesWire admitted that they often bought products recommended by influencers while 43 per cent of the total from those surveyed at least looked into the merchandise or services that influencers endorsed. Why are influencer marketing services so effective?... --- > Experts have observed that despite of downward beating Adani Stocks are still on high valuation.... Selling focused on the... - Published: 2023-02-14 - Modified: 2025-09-09 - URL: https://adventpr.com/plummeting-adani-group-share-price-what-retail-investors-can-do/ - Categories: Builder Plummeting Adani group share price: What should Retail investors do with their Adani Stocks? Adani’s share price is plummeting each day bringing down the net worth of Gautam Adani, who is currently 17th in the Forbes list of billion, to $ 61. 7 billion from $ 90 billion in a matter of 10 days. The Adani stocks, some of the top investing stocks in India until recently, even collapsed to 54% on NSE. The cause was the accusation of fraud and money laundering by a US short seller named Hindenburg. This Hindenburg Research’s report, which was released on 24th of January, 2023 alleged that Gautam Adani, founder and chairman of the group, has added over $100 billion to his net worth over the last three years, largely through stock price appreciation in the group's seven key listed companies, which have spiked about 819% in the same period. Only time can tell what will become one of India’s top investing stocks. So, what should retail investors do on Adani Stocks? In the last couple of years, the Indian market has witnessed a steep rise in retail investors. Propelled by the radical digitalisation of services such as trading advisory that has made investing in stocks possible with a touch of a button and of course, the need of having multiple sources of income, stock market investment has become more popular than ever. Multiple pieces of Research show that the retail investor base has tripled in the Indian stock market in the last... --- > Is your social media strategy a silent day schedule? Here are top 3 digital marketing metrics to elevate your social media strategy - Published: 2023-01-25 - Modified: 2024-04-06 - URL: https://adventpr.com/top-3-digital-marketing-metrics-social-media-strategy/ - Categories: Builder Is your social media strategy a silent day schedule? Here are top 3 digital marketing metrics to elevate your social media strategy In 2022, the global market for digital marketing through was valued at $476. 9 billon, and by 2026, it is anticipated to be worth $786. 2 billion. These large numbers may be generic statistics for the general public, but they are not for industry players present in the marketing bubble. Gone are the days when "awareness" was the end goal of every brand strategy. We have hit 8 billion people; let's be real. All it takes is the flick of a finger to turn the awareness campaign for your brand into a bootless errand. There are two major key points that brands should keep in mind while constructing a social media strategy- Managing and garnering the attention of a diversified set of audience and; Standing out from the crowd by making a relevant ruckus The world of social media Social media is a place where people go for a little cheer and color. To make sure no one steals your thunder with their colors, employing best digital marketing services becomes essential. While methods and tactics might change from trend to trend, calculating the performance of the constructed strategies is something that a social media management company is inept at. The company can help in determining what works best for your content management and social media plan. Metrics used by a digital branding company that handles social media play... --- > Public relations experts in India do not only need knowledge of PR but also their client’s industry’s in-depth knowledge. This enables.. - Published: 2023-01-24 - Modified: 2024-04-06 - URL: https://adventpr.com/why-public-relations-experts-need-industry-knowledge/ - Categories: Builder Public Relations Experts Public relations experts deal with an association's public image and its popularity. They help that organization by communicating with the public and working to foster a positive relationship between the two. In other words, PR experts help their clients bridge the gap between their consumers and their brand. However, that’s not all. Along the way, it becomes easier for the company to be noticed by investors and other major stakeholders, thereby opening new avenues of growth. However, knowing about public relations and its tools is one thing, and implementing an effective PR strategy is another. Public relations experts in India do not only need knowledge of PR but also their client’s industry’s in-depth knowledge. The latter enables them to not only manage the content that is disseminated in the media for public distribution but also understand the trends in the industry and act accordingly. In the subsequent sections, we shall elaborate more upon the importance of industry knowledge, as it is something every company should take into consideration while looking to hire a public relations specialist. We will also discuss how to hire good public relations agency in India. About Public Relations Frequently contracted to "PR," public relations is an unmistakable discipline; however, it imparts qualities to a few unique strengths, like storytelling, interfacing with others, and publicizing. While the obligations in these fields may be comparable, there are some aspects of public relations that make it exceptional. Anything the business trusts assumes a fantastic role with... --- > Technology and PR are inseparable. Big data can be produced by PR professionals thanks to technology, which is essential for analyzing - Published: 2023-01-23 - Modified: 2023-01-23 - URL: https://adventpr.com/10-ways-technology-is-changing-public-relations/ - Categories: Public Relations Technology and PR are inseparable. Big data can be produced by PR professionals thanks to technology, which is essential for analyzing the market and coming up with a suitable strategy. Since digital media now plays a crucial role in reputation management and since the reputation of a company frequently depends on what occurs online, the PR landscape that we see today is very different from what it was 20 years ago. There are a multitude of changes that have happened in the PR sector due to advancements in technology that we will learn about as we go further, so keep scrolling through. Ease of Access to information Keeping an eye on the media has always been a crucial part of public relations, but earlier it meant checking national and local media through newspapers, radio, or television. Today, most of the information is just a few internet searches away. Moreover, competitor mapping has become a lot simpler and faster. Quick communication The dynamic shift to the digital world has allowed public relations professionals to easily and rapidly inform the public and customers about corporate news, product innovations, and launches. There are a lot of facilities, like email, through which a company can reach out to journalists and send out their press releases in bulk. More to keep an eye on While the advent of digitalization has made the work of a PR professional in India easier in many aspects, it has added some responsibilities too. Now there is a lot of... --- > Social media marketing and management are crucial components for almost every business industry. Whether you want to develop a brand or need more visibility... - Published: 2023-01-20 - Modified: 2024-04-06 - URL: https://adventpr.com/how-to-pave-the-path-for-social-media-marketing/ - Categories: Builder, Public Relations - Tags: Digital marketing, Influencer Marketing, SEO, SMM, Social MEdia, Social Media management How to pave the path for social media marketing Social media marketing: The importance Any brand that wants to establish itself as a household name needs to use social media marketing. Whether established or new, establishing connections between you and your audience and maintaining them is rudimentary in every industry. And although social media marketing offers a host of benefits, including immediacy and better control over your brand's image, what makes social media such a crucial component of any marketing campaign is the ability to quickly and easily develop an emotional connection with people. The basics of Social Media Marketing At its core, social media marketing entails creating content for popular platforms, tracking specific metrics, and social media influencer marketing, engaging with followers on a regular basis to achieve marketing goals. Facebook, Instagram, TikTok, YouTube, Twitter, and Pinterest are the most popular social media platforms. The ultimate goal of using these platforms is to strengthen your relationship with your audience or consumers in order to increase brand recognition, spark their interest in your company, increase traffic to your website, and, ideally, boost sales. What do the experts say? Any public relations specialist will tell you that a multi-pronged strategy is your best bet for attracting a customer's attention. With so much material available at all times, it takes a lot to stand out and actually connect with a consumer. This is where social media marketing comes in, as it provides limitless opportunities to engage with your consumers in meaningful ways... --- > company seems to dump its losses on retail investors...makes us wonder if MamaEarth IPO is one of the profitable stocks to buy in India - Published: 2023-01-19 - Modified: 2024-04-06 - URL: https://adventpr.com/the-mamaearth-ipo-a-valuation-bubble-or-just-a-pessimistic/ - Categories: Finance - Tags: Financial advise, Indian share market, Investment, MamaEarth IPO, Share market, Stock market, Stocks in INdia MamaEarth IPO: A valuation bubble or just a pessimistic Approach Days after the Honasa Group (the parent company of MamaEarth) announced the launch of its IPO and released its DRHP, the financially diligent netizens couldn’t keep their calm. With a massive valuation of $3 billion (as per active media reports), MamaEarth doesn’t seem to justify the numbers. So, what should you, as Indian stock market investors, know about the MamaEarth IPO? Considering the firm’s annual numbers, the net profit for FY22 stood at Rs. 14 crore, whereas it was valued at $1. 2 billion after its last round of funding in January 2022. This made many investors doubt the grand valuation score of Rs. 24,000 crores at a time when it has been only a year since it became profitable, not ignoring their big chunk of ad spend that stood at Rs. 390 crores last year. This makes us wonder if MamaEarth’s IPO is really one of the most profitable stocks to buy in India. Rewinding past IPO valuations in the Indian share market Not many were shy to point out the similarities between MamaEarth IPO and other loss-inducing IPOs. The constant rocketing marketing costs, even in times of losses, reminded people of BYJUs. The company spent a whopping amount on advertising even when it was incurring heavy losses; forget about profits. And now, in FY21, MamaEarth has spent Rs. 180 crore on advertising at a loss of Rs. 1,332 crore. Nykaa, which is one of the direct competitors of... --- > Understanding the role of culture and geography in the identity of target audience can grant micro small and Medium enterprises several insights into consumer needs, wants, and... - Published: 2023-01-17 - Modified: 2024-04-06 - URL: https://adventpr.com/micro-small-and-medium-enterprises-customer-loyalty/ - Categories: Posts, Public Relations - Tags: Branding, Business growth, economy, GDP, MSME, MSMEs, SMEs, startups As the digital world augments connectivity and the world of communication, skepticism among consumers is accelerating simultaneously due to misuse of accessibility. In such a conundrum, MSMEs fail to get their foothold in the market to gain customer loyalty. Branding can be the anchor that MSMEs need to drop in the bay to stand through the storm of an immensely ruthless market. In this blog, along with discussing how MSMEs can gain loyal consumers, we address the common concerns MSMEs usually have around branding. Building a loyal customer base for Micro Small and Medium Enterprises As the digital world augments connectivity and the world of communication, skepticism among consumers is accelerating simultaneously due to misuse of accessibility. In such a conundrum, MSMEs (Micro Small and Medium Enterprises)fail to get their foothold in the market to gain customer loyalty. Branding can be the anchor that MSMEs need to drop in the bay to stand through the storm of an immensely ruthless market. In this blog, along with discussing how MSMEs can gain loyal consumers, we address the common concerns MSMEs usually have around branding. Vision and Mission- The core of brand building The purpose of having a vision and a mission is not to put on a show. When left undefined, growing as a MSME will be a wild goose chase that will cause nothing other than a headache. Vision is what you seek at the end of the tunnel. It includes your aspirations for the future. On the other hand, mission defines the objectives you wish to accomplish in pursuit of your vision. Add to this the chosen approach toward fulfilling business aspirations. The following example can explain the difference between vision and mission more clearly. Our vision at the outset is to become a leading public relations agency and to make the field of public relations more accessible to all businesses, regardless of size. Our mission is to provide top-quality public relations services with culture and data as our driving factors to protect... --- > Communication is the most crucial growth strategy for startups. Today’s high-paced digital world calls for swiftness. People are - Published: 2023-01-15 - Modified: 2024-04-06 - URL: https://adventpr.com/growth-strategy-for-startups/ - Categories: Branding, Posts, Public Relations - Tags: business strategy, growth strategy, marketing, PR, startups Is marketing enough as a growth strategy for startups? You come up with an original and innovative business idea and start your journey to create a growth strategy for startups. You research the market and analyze it using high-end, sophisticated tools to gauge the idea’s scope to understand how to startup. You gather a team of motivated and goal-driven professionals and burn the midnight oil to come up with a viable strategy that can make it profitable and scalable. You spend your life savings and go through nerve-wracking meetings with potential investors to raise capital. Once you've started, you unfailingly offer state-of-the art services and products to your consumers. Now, you are waiting to accelerate your growth. But wait! You might soon find yourself in dire straits. That’s probably because you miss this crucial element from your how to startup guide. Neither are we talking about your website nor your customer care service. It's not even your marketing strategy. It's a powerful tool that has let Coca-Cola stay at the top for decades. Read further to find out what can make you go straight down the hill after the uphill climb. This is a tool in which Bill Gates said he would invest if he was down to his last penny. Even Steve Jobs trusts this as one of the most crucial survival strategies for startup business. We are talking about public relations (PR). PR is the strategic dissemination of brand information among major stakeholders, potential investors, and prospects, as... --- > Your brand marketing strategy should begin with corporate soul-searching. It should be simple and powered by PR in India - Published: 2023-01-14 - Modified: 2024-04-06 - URL: https://adventpr.com/brand-marketing-strategy/ - Categories: Branding, Posts - Tags: brand awareness, brand building, Brand visibility, Branding, PR, Public relations, startup strategy 3 lesser-known brand marketing strategy for every startup and business to master 59% of consumers go for brands they are familiar with when buying new products, according to a recent study by Invesp. Inevitably, when it comes to branding and brand portfolio management, one cannot afford to have a laid-back attitude. While the importance of consistency cannot be overstated, there are key aspects of branding that can help you elevate your market position in no time. Curious to learn about lesser-known branding tips for strategic brand management? Read the subsequent sections to learn something new about brand marketing strategy. Corporate soul-searching for brand stability Branding creates the persona of your business. Thus, from the very beginning of your brand marketing strategy , you must know the answers to the following questions. What three words define your business the best? The answer should reflect the foundational values and driving forces of your business. Moreover, it should be in accordance with your organization’s vision and mission. Why 3? The simple answer is memorability. The average human brain can effortlessly remember three chunks of information at once. Thus, limiting the defining values of your company to three key aspects is an excellent branding strategy for business growth. What is the purpose of your endeavor? Your business can never exist in a vacuum. Even if it's a microscale enterprise with a tiny market share, it will impact society and industry in multiple ways, irrespective of your intentions. Thus, why not take the opportunity to... --- > To understand What is Public Relations, you must be aware of these 7 cardinal rules followed by PR professionals in India. - Published: 2023-01-13 - Modified: 2024-04-06 - URL: https://adventpr.com/what-is-public-relations-7-tips-to-run-a-successful-pr-campaign/ - Categories: Posts, Public Relations - Tags: hire a PR agency, Hiring PR, PR Agency, PR professionals What is Public Relations -7 tips to run a successful Public Relations campaign Public Relations matters. It is to brands what creativity is to artists. A company without effective PR strategies is like a house of cards. One blow is enough to cause the foundation to collapse, leaving only dust and debris of hopes in its wake. Simultaneously, ineffective and unscrupulous PR strategies are equally detrimental. So, what is Public Relations? If you are looking for a long answer, check out our blog All you want to know Public Relations. In a the most simple, public relations involves effective communication with the company's or brand's target audience, which can be the consumers or the stakeholder and sometimes policy makers with the aim of increasing awareness about the organisation, its services and the latest developments. However, one must not confuse with marketing as marketing has the objective of generating direct sales and revenue through paid media, while public relations has to objective of creating presence n the market industry through earned media. The fact that a public relations campaign focuses on earned media makes PR activities more authentic and effective than the traditional channels of communication. And off course, greater visibility of the brand will lead to greater sales in the run long. PR services include a diversity of strategies such as though leadership building, press release distribution, investor relations, content management, social media management, etc. which add to organic growth of a business. Top PR agencies in India know how... --- > Who do you want to be noticed by? What is... are some of the questions to consider before hiring a public relations agency in India. - Published: 2023-01-11 - Modified: 2024-04-06 - URL: https://adventpr.com/hiring-a-public-relations-agency-in-2023-ultimate-guide/ - Categories: Guide, Public Relations - Tags: Guide to hire, Hiring PR, PR, PR firm, Public relations agency in Delhi NCR, why do startups need pr The Ultimate Guide to Hiring a Public Relations Agency in 2023: In the years to come, the world will be filled with digital natives. When the time comes, news, whether good or bad, will travel at an unfathomable pace. Every statement will be dramatized, mountains larger than Everest will be made out of moles. In other words, brands and businesses will need good PR skills and a stronghold in the market, the press, and social media in order to survive. Today, a single tweet holds the power to make or break a business. That’s why it’s important for businesses of all sizes to find a public relations agency that can help them reach out to individuals and promote their brands effectively using the right words. But how do you know which one out of the thousands of public relations companies in India is right for you? How do you find out what types of services they offer and what kind of strategy will work best for your needs? This article provides an overview of the process of finding a PR agency in 2323 as well as tips on how to make the most of your appointment. What will you find in this blog? Understanding Public Relations Realizing your needs Setting your goals Research and consultation What to look out for Things to be wary of Prepare for volatility (more... ) --- > 42% of the failed startups never had a market in the first place... Having a product-market fit, i.e. the capacity to fulfill the existing... - Published: 2023-01-10 - Modified: 2023-01-10 - URL: https://adventpr.com/strategy-tips-for-startup-business-in-2023/ - Categories: Posts, Public Relations - Tags: bussiness tips, digital marketing tips, marketing, Public relations, small businesses, startups, startups in India, why do startups need pr Ever heard of the saying "Rome wasn’t built in a day"? It fits perfectly for every business, especially startup businesses in India, irrespective of the industry and size. However, this is only half the truth. The other half, “but destroyed in one,” is often conveniently ignored. A grave mistake indeed, especially in an era where social media rules our minds and one word can put your years of hard work to waste if not handled well. Let’s dive into a deeper analysis of startups and unravel the mystery of why startups in India fail. Afterwards, we will discuss some easy strategies and tips for startup business to avoid startup failure. Why are 90% of startups failing in India? Startups in India falter for multiple reasons, such as lack of scalability, bad timing, fallout within the team, lack of leadership, no PR, and so on. However, after working with multiple startups, we have found three primary reasons. Let’s understand these problems before we jump on to the solutions. Marketing Mistakes Failure to market their product and service alongside a lack of effective communication with the audience and primary stakeholders has been accepted as the biggest reason for failure by most owners of failed startups. In fact, in a study by Failory, as many as 60% of former startup owners accepted marketing mistakes as the reason for failure. So, what are these marketing mistakes? The two most common were:- The cost of acquiring the consumer becomes higher than the lifetime customer value.... --- > Creator Economy & Branding Trends - Published: 2022-11-17 - Modified: 2025-09-09 - URL: https://adventpr.com/you-me-the-creators-economy-branding-trends/ - Categories: Public Relations $104. 2 Billion, that’s the worth of the creator’s economy. With 50 million independent content creators present in the digital space, the community has the power to mould opinions and create a lasting impact in the minds of those who consume their content. Many people confuse the creator’s economy meaning with influencers, which is true to some extent but is not limited to the same. Besides denoting the influencer community, it also includes the monetization of their work. Simply put, the creator’s economy refers to the community of digital content creators on social media, presenting/showcasing and getting paid for their work by leveraging cyberspace. In recent years, many reputed brands have switched to influencer marketing by adopting the digital space and the benefits it offers in building a connection with customers. Why influencer marketing? While there are several creator’s economy blogs available on the internet, talking about the benefits of influencer marketing, many brand owners refrain from experimenting with the same. Interaction and collaboration are the two very essential components of the second generation of the web aka, Web2. 0, which refers to the current nature of the internet. People look up to influencers and their work not just because of their mere popularity, but rather the connection and interaction influencers try to build with them. Being acknowledged is a very basic human need. Influencers acknowledge the target audience and their wants by creating personalized content. And this very aspect of ‘personalization’ is what encourages the audience to follow the... --- > Discover how big data transforms PR strategy by revealing audience insights, predicting trends, and driving effective decision-making for lasting stakeholder connections. - Published: 2022-10-15 - Modified: 2025-09-09 - URL: https://adventpr.com/how-big-data-can-help-in-strategizing/ - Categories: Public Relations PR has always been a dynamic industry. It keeps on evolving. Moulding perception, establishing new standards of credibility, shaping trends and concurrently taking our world forward. The industry has the power to build narratives that can turn ‘nothing’ into ‘something’. The advent of new technology, like web 4. 0 and big data are constantly changing the values this industry is built on. Data is an effective strategy devising tool that helps in building a good rapport with external stakeholders. With data insights, one can analyse the reasons behind previous trends and forecast future events of relevance. There is no denying the fact that data is being recorded at every single tick of the clock. As per a report, internet users generate 2. 5 quintillion bytes of data every single day. That’s 18 zeroes after 2. 5. Now multiply it by 365. That is indeed complicated. This is what big data is. A highly complicated form of data consisting of both structured and unstructured information and is way too large to process. To be more precise, it's data of considerable variety, arriving in significant volume and with higher velocity. Big data provides insights into consumer preferences, user behaviour, and the likes and dislikes of the target audience. These insights ultimately help in managing public opinion, building strategies, and mitigating the implications of crisis. Understanding the psychology of your target audience enhances the decision-making process which further helps in risk management. Corporations across a diverse range of industries are leveraging big data... --- > Learn how metadata enhances SEO by improving website searchability, boosting click-through rates, and empowering your brand’s digital strategy for better user engagement. - Published: 2022-09-29 - Modified: 2025-09-09 - URL: https://adventpr.com/strategizing-with-metadata/ - Categories: Public Relations For effective and smart workflow, large organizations continue to employ data-driven tactics in their daily tasks. Nevertheless, handling the ever-increasing volume of data is still a challenge for many. Data, at large, is just random numbers if you cannot deliver insights and make conclusive statements out of it. This is where we talk about Metadata. Most people refer to it as 'data which gives information about other data’. It doesn't represent the actual digital asset but the related details, like the date & time of creation, the format in which that particular digital file is saved, the creator of the file, location, etc. It helps in managing and organizing data. What gets searched? Metadata helps in finding relevant information. It assists search engines in providing the most suitable results. A site's metadata acts like a possible clue to the entire content. Without metadata, search engines tend to make assumptions about the subject of a site, making it far less likely to visit. Any digital asset that has been labeled with metadata is more discoverable and easier to classify. It can help you in boosting your website’s click-through rates and improve content engagement. What gets displayed? The internet is bombarded with content. Every day someone sitting on the other side of the world is creating a digital asset to be seen, heard and form a connection with the targeted audience. To ensure that material is organized and presented in the best way possible, metadata is essential. Additionally, this information improves the... --- - Published: 2022-09-07 - Modified: 2022-09-07 - URL: https://adventpr.com/how-conversational-marketing-is-revolutionizing-the-way-we-communicate/ - Categories: Public Relations The commercial market is bombarded with brands offering not-so-distinct products/services. The only effective way to make your brand visible in the market and grab the attention of prospective customers/clients is to communicate the right way. There are several ways and methods through which you can build a lasting relationship with your audience by adopting a good communication strategy. Nevertheless, as attention is becoming the new currency of the digital market, personalized methods for improving consumer relationship is what brands are in dire need of. Conversational marketing, as the term suggests, refers to a more personalized and dialogue-driven communication strategy. Here the major aim is to build a lasting relationship by adopting a consumer-centric, one-to-one interaction approach. It helps in generating leads by understanding different consumer interests. Conversational marketing helps in attracting potential customers in the very initial stage itself, i. e. , the awareness stage. Through this, brands get insights into the buyer’s mindset, which further helps in developing cogent engagement strategies. The fact that companies can increase conversion rates simply by leveraging conversations is one of the biggest advantages of conversational marketing. Cash flow results tend to increase when brands gather client feedback to enhance customer experience. All it takes is understanding your prospective customers. The more you know about your customer, the more you know about their likes, dislikes, and preferences. And the more you know about their interests, the more likely you are to build a strong and lasting relationship with them. This type of marketing further... --- - Published: 2022-09-03 - Modified: 2022-09-03 - URL: https://adventpr.com/deciphering-the-rhetorical-triangle-of-communication/ - Categories: Public Relations The rhetorical triangle of communication generally refers to the three persuasive appeals, ethos, pathos and logos, proposed by Aristotle, one of the most celebrated scholars in the history of philosophy. Communication is more than just a mode of exchanging messages; it is an art of making people see things from different perspectives. In the current attention economy, where the amount of content being produced is far exceeding the engagement capacity, brands are struggling to obtain the attention of people. This is where we talk about the relevance of the rhetorical triangle. Ethos Ethos means ‘ethics’ or ‘character’. It refers to the credibility and integrity of the speaker, which helps in building a good rapport before you even enter the phase of communication. Ethos should be created from the very beginning itself, as it helps in gaining the confidence of the people. A good reputation leads to trustworthiness. Convincing becomes easy when the audience trusts you. Pathos Pathos refers to emotional appeal. You can convince the crowd by intentionally giving rise to specific emotions in order to incite the desired action. If you want to make people see the brand through your eyes, you have to share your perceptions with them. Accepting different points of view can be challenging. Perhaps storytelling is one of the many ways by which you can persuade your audience and build a quick and lasting connection with them. Logos Logos means ‘logic’. It is one of the most essential trust-building factors. Persuasion becomes less complex when... --- > Podcasts is one of the least explored public relations tools. However, it has an immense potential to bring brand awareness and... - Published: 2022-08-30 - Modified: 2022-08-30 - URL: https://adventpr.com/podcasts-as-a-public-relations-tools/ - Categories: Public Relations Public relations owes its success to the emphasis on effective communication, more specifically the art of storytelling. A vital part of creating a successful public relations campaign is choosing the right platform to communicate at the right time. This also calls for exploring new channels where your target audience can be found, and as of today, podcasts, with over 50 million active users in India, are becoming increasingly popular among PR professionals as tools of public relations. Today, it is not unusual for our clients across industries to request opportunities to be able to speak on a podcast to build their reputation in the market, given their immense popularity. Whether you are seeking to upgrade your branding game or change the attitude of people towards your brand, there are several good reasons to consider podcasts when formulating your public relations campaign. Here is how podcasts works effectively in tandem with other tools of public relations- Small platform, big impact Although India has a large concentration of podcasts with over huge following of over 50 thousand, it has a larger pool of podcasts with a few thousand followers and while it is great to share the platform with an immensely popular podcast, it is equally important to target the small ones. This is because many small podcasts have niche specific audiences. Thus, even if you are not able to communicate to a large audience, you can still hope to reach a quality audience, and have outcomes with a significant favourable impact... --- - Published: 2022-08-27 - Modified: 2022-08-27 - URL: https://adventpr.com/make-your-communication-bias-free-and-ethical/ - Categories: Public Relations Apply the T. A. R. E. S method to your PR and marketing materials Your conversations must be ethical. When you employ a public relations firm, you are putting your trust in its members to make ethical decisions and utilize best practices throughout all stages of communication with your audiences. Persuasive communication techniques seek to alter your audience's awareness, attitude, or behavior. When attempting to persuade someone to attend, purchase, visit, follow, or donate, use the T. A. R. E. S. test or the duty-based method to assure ethical best practices. T. A. R. E. S. test T. A. R. E. S. is an acronym that will help you recall each of the five areas to think about before sharing persuasive content and marketing materials with consumers. A firm knowledge of the difference between means and objectives is the foundation of ethical persuasion. T. A. R. E. S. is a five-part test of prima facie duties, which we accept as correct unless shown otherwise. This test is promoted by the Public Relations Society of America (PRSA), the industry's main trade body. Read through the material you're working on and consider the following: Authenticity Is the communication precise? Does it persuade others to believe what I do not believe? Genuineness Is this behavior a betrayal of my integrity or my personal beliefs? Respect Is the message intended to persuade rational, self-determining people? Equity Is it possible that I am doing to others what I would not want them to do to... --- > Social media influencer marketing is becoming popular among PR specialists since content creators have become opinion leaders for... - Published: 2022-08-10 - Modified: 2025-09-09 - URL: https://adventpr.com/why-is-social-media-influencer-marketing-also-a-part-of-public-relations-activity/ - Categories: Public Relations - Tags: brand building, Influencer Marketing, marketing, Public relations, Social MEdia Social media influencer marketing and Public Relations Social media influencer marketing or in other words word-of-mouth promotion is possibly the most powerful marketing method in the contemporary world. A strategy that has allowed brands such as Nike and BoAt to maximise their growth in the market, influencer marketing on social media platforms has become a constitutive element of several Public relations campaigns. It entails collaborating with social media influencers with niche audiences for brand endorsement. However, since most social media influencer marketing involves paying influencers to promote your product, one might question why any top pr agency in Delhi or elsewhere would offer it in their portfolio. After all, public relations is not marketing, and is not driven by sales. Additionally, PR is by nature non-promotional. The answer to this question is fairly simple, market demand. As the world is advancing and the means of communication changing, Public relations strategies are evolving too in order to keep up with the demands of the client. Given the fact that on social media, digital marketing influencers have a lot of credibility, they can be the most valuable and efficient brand advocates if brands and organizations include them in their PR strategies. Moreover, influencer marketing goes a long way in facilitating effective communication with prospects, and with reputation management and crisis communication being constitutive parts of several public relations campaigns, influencer marketing via social media content creators can be a powerful tool in a world driven by social media. Here is why digital... --- - Published: 2022-08-09 - Modified: 2022-08-09 - URL: https://adventpr.com/reasons-why-businesses-should-continue-spending-on-pr-despite-the-recession/ - Categories: Public Relations One of the first things some companies cut is marketing. But smart companies know this is not a wise decision. Brands should instead lean into their public relations efforts, especially in the midst of a recession. Why? Out of sight, out of mind Companies that cut their marketing and PR budgets during a recession leave themselves at a long-term disadvantage. This is often because producing fewer PR efforts leaves your brand out of sight, and out of mind from your customers. Remember, PR builds a brand, and advertising supports it. Adapt the strategy Instead of cutting your PR agency, you should adjust your strategy. Look to your PR firm for its knowledge and expertise to help you change your focus. This can be especially important because other companies may be leaving the spotlight and withdrawing their PR efforts. Now is the time to adjust your PR plan of action to better handle a recession. Lean in Stay the course and start thinking in the long-term for your company. It may hurt a little to continue spending money while everyone else tightens their belts, but ensuring your company continues moving forward means leaning into the recession. Think about when your company launched and how those founding executives kept pushing for success, and make the same effort. Branding Focus on branding your company and making it recognizable to your consumer base. A couple ways you can do this: Review your key messages and ensure your corporate communications team utilizes them, and review... --- - Published: 2022-07-25 - Modified: 2022-07-25 - URL: https://adventpr.com/the-art-of-storytelling-in-the-new-web-3-0/ - Categories: Public Relations A good strategy, a good audience and a good connection lead to great branding. Nevertheless, the strategy that worked for one may not work for the other, especially in times where interaction and interconnectivity are in demand. This is where we talk about the art of storytelling. The internet has prolific content on ways and methods of branding. However, only some talk about the need for storytelling. In the 2012 Olympics, Nike lost the title sponsorship of the world’s biggest sports event to Adidas. While Adidas’ take the stage campaign got 26k online mentions, Nike’s find your greatness campaign got almost 60k online mentions. Later a report showed, that it was Nike, which people thought had got the title sponsorship of the event rather than Adidas. All this just because Nike’s ad campaign told a story more compelling. While Adidas centred its attention on the Olympics stadium, Nike focused on going beyond that stadium. Not only did Nike save a hefty amount of money but also it received a market of valued customers. And at the end of the day, this is what you want your brand to have, a market where both sides feel equally valued. As Web 3. 0 is giving a rise to independent platforms, brands will have the freedom to present themselves limitlessly. With the increased interconnectivity, a decisive narrative can help you in gaining a loyal customer base in the social space. A story is not just a plain continuation of any abstract, it is... --- - Published: 2022-07-23 - Modified: 2022-07-23 - URL: https://adventpr.com/3-ways-that-pr-may-help-financial-services-firms/ - Categories: Public Relations Connect with customers through PR to expand your business. A strong public relations plan in place can help a financial services company advance by fostering audiences' trust while educating and engaging them. Here's how you can utilize PR to your financial services company's advantage. 1. Establish trust. All customers want to feel confident doing business with a company, and this is particularly true in the financial services sector. In the financial services industry, public relations is a highly effective technique to increase credibility and confidence. Financial services companies need to be active in the media and online to increase confidence through PR. PR experts can assist financial services executives in gaining favorable media exposure by employing conventional media relations strategies. For instance, by conducting interviews with talk radio programs and financial news websites in important areas, they can establish the executive as a thought leader in the sector. Inform. Most customers are keen to learn how to handle their own money because money can be perplexing to those outside of the finance sector. Financial services executives can inform their audience about money management strategies and how the company's services might aid through PR. Financial education can take the shape of conventional PR or Digital content. Interact. Financial services organizations can interact directly with clients who are currently using their services or who are considering doing so via social media. Building recognition and trust in the modern digital world is crucial from an organizational standpoint, and having your brand accessible to... --- - Published: 2022-07-20 - Modified: 2022-07-20 - URL: https://adventpr.com/nfts-to-buy-or-not-to-buy/ - Categories: Public Relations Earlier this year, a 6-bit algorithmically generated NFT (Cryptopunk #5822) was sold for $23. 7 million. Mike Winkelmann, a digital artist, sold his artwork (Everyday's—the first 5000 days) for a whopping $69 million. The most expensive NFT was Pak's 'The Merge' which sold for around $91. 8 million. Last year, the NFT market grew at an exponential rate, even though this increase was not constant and has somewhat slowed off this year. This didn’t affect the total valuation of the NFT market which was $15. 70 billion last year and is now predicted to grow to $122. 43 billion by 2028 as per Global newswire. Keeping the numbers aside, one might ask what is the actual point of NFTs after all? There are two main reasons behind this concept. Firstly, supporting artists. By selling their art they gain recognition which helps in supporting and promoting the overall community of artists/creators. Secondly, monetizing. As the fourth industrial revolution kicks in, there is an entirely different generation that finds the impending digitalization more acclimating. There will be a shift in how we create, earn and demand. New ways of monetizing will make their way making some old ways obsolete. Unscrambling the concept NFTs are digital assets or cryptographic tokens having a unique identity that makes them distinguishable and one-and-only. These tokens are more like a certificate of holding/ownership. Say, you go to an art gallery and felt like buying a painting. But the one you want to buy has several other buyers... --- - Published: 2022-07-09 - Modified: 2022-07-09 - URL: https://adventpr.com/creating-brand-image-by-appropriately-marketing-memes/ - Categories: Builder Nowadays, meme marketing has become an important and popular tool of marketing for entrepreneurs. No individual can say they have not seen a meme on a digital platform. If you want to increase your marketing base, you may use memes on various social media platforms. However, you must understand what memes are and why they are outstanding. Memes are an accurate tool for making the audience snort. Videos and pictures of incidents from regular life get chosen, and then they are modified sarcastically and intelligently. What will your brand gain by using memes? Memes are a simple and effective way of engaging with your potential clients. It will help increase your follower base and create a strong impression on your existing clients. Hence, you have to continuously explore different ways of keeping your clients motivated and engaged. For this, you have to make sure you are using appropriate memes: Humanize your brand: If you are working for a particular brand, you will understand the significance of creating a sense of humanity. In this tech-driven world, it is hard to find the human aspect of the organization. However, when you post something on the social media platform, memes’ role comes into being. It helps add a sense of humor, which is part of life. If you make it more personal, it will allow you to promote your brand. Show your funny side: There are various ways of sending messages to potential clients. Apart from this, there are multiple platforms you can... --- - Published: 2022-06-23 - Modified: 2022-06-23 - URL: https://adventpr.com/communication-in-the-metaverse-keep-your-eyes-wide-open/ - Categories: Public Relations Technology evolves, changes occur and we adapt to them. The concept of the Metaverse has done the same. The technology is fairly new but every business and service is trying to adapt to it whether it is Healthcare, Entertainment, Education, or any other segment. You may wonder what Metaverse is? There is no accurate definition that could describe Metaverse in its entirety but it can simply be defined as a platform that allows developers to create everything from virtual reality to augmented reality, where everyone can communicate and interact in a virtual space, without having to actually be present in-person. Metaverse is not just a temporary craze, the one that you can wait out but is a game-changer for every industry. Work meetings that we attend are largely digitized. We shop online and hang out on social networks. Metaverse will bring this closer to us. How communication and media will be affected by Metaverse? Communication is the segment where all the discoveries or concepts can be tested and experimented with. The same is with the metaverse and communication. When the pandemic hit us the first and only thing that was settled was communication. Students got their classes online by communicating over the online video platforms, people attended their office meetings, events, and seminars online. Therefore, it is fair to assume that Metaverse will be revolutionary in the sphere of communication, changing the face of media in the process. In the Metaverse, communication, media, and advertising will be much more fascinating,... --- - Published: 2022-06-22 - Modified: 2025-09-09 - URL: https://adventpr.com/brands-are-the-proven-masters-of-utilizing-neuromarketing/ - Categories: Public Relations Neuromarketing is the study of how people's brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye-tracking, and skin response. These neuromarketing techniques are used to study the brain to predict consumer decision-making behavior. It's also possible to use neuromarketing to try to manipulate consumer behavior. TOOLS AND MEASUREMENTS In 2007, a team of scientists from Carnegie Mellon University, Stanford University, and the MIT Sloan School of Management used functional magnetic resonance imaging (fMRI) to study what people's brains do when they are making buying decisions. By using brain imaging to watch which neural circuits lit up or went dark during the buying process, researchers found they could predict whether a person would buy a product. An FMRI tracks blood flow with continuous measurements. It is precise and a good tool for tracking activity deep in the subcortical regions of the brain. An electroencephalogram (EEG) uses sensors placed on a subject's scalp to track changes in brain activity. It is useful for tracking brain activity quickly, in fractions of a second. And while an EEG is less precise than an fMRI, it is generally less expensive. EXAMPLES EYE-TRACKING: records where a person fixes their gaze for a certain amount of time. AROUSAL: is measured by specific physiological proxies and biometric data. FACIAL CODING: this involves reading the subtle muscle movements of a person's facial expressions. BENEFITS Its benefits include granular insight, honest feedback, and cost-effectiveness whereas it is criticized on the basis that it is pseudoscience,... --- - Published: 2022-06-15 - Modified: 2022-06-15 - URL: https://adventpr.com/the-impact-of-crypto-a-revolution-or-just-a-makeshift-trend/ - Categories: Public Relations CryptoCurrency has taken the world by storm. India alone is home to more than ten crore crypto owners, that’s the highest in the world. The industry is all set to bring the 3rd generation of the internet, aka web 3. 0, to life. But are we ready to adopt the digital currency and say goodbye to paper notes? By now, most of us must have become familiar with the idea behind crypto. A decentralized form of digital currency that serves as a medium of exchange via a computer network, and is not subject to any central authority (or a third party). Social media platforms are flooded with information related to crypto, perhaps the reason why youngsters are showing keen interest in the same. However, the aspect of interest must not overpower the impact or future implications of cryptocurrency. The global outlook Unlike banks, cryptocurrency does not demand investment in physical assets, electricity bills, rental property, or employee wages. Plus, they are completely free from third parties, which encourages individuals to trust and experiment with new technologies. The rise of digital currencies can make international transactions more economical and contribute to eliminating the $1. 7 trillion global trade finance gap. The recent pandemic has pushed many world currencies into price instability. We are never too sure what might hit the global economy. Debt crisis, inflation, war, it is difficult to predict the future. In such instances, cryptocurrency might help curb the economic implications. Since it involves a decentralized system, residents living... --- - Published: 2022-06-06 - Modified: 2022-06-06 - URL: https://adventpr.com/environment-communication-need-for-public-awareness-role-of-media/ - Categories: Public Relations Environmental communication is "the dissemination of information and the implementation of communication practices that are related to the environment. In the beginning, environmental communication was a narrow area of communication; however, nowadays, it is a broad field that includes research and practices regarding how different factors (e. g. , institutions, states, and people) interact with regard to topics related to the environment and how cultural products influence society toward environmental issues". The need of the hour is to make the public aware of the consequences of the environmental degradation, if not corrected and reformative measures are undertaken, would result in the extinction of life. It is also necessary to face the various environmental challenges and to act accordingly to make the acts eco-friendly. The major challenges ahead are the following: Population Exploitation: A population of over thousands of millions is growing at 2. 11 percent every year. Over 17 million people are added each year. India accounts for 16 % of the world population, but with only 2. 4 percent of the land area. This makes considerable pressure on the natural resources and reduces the gains of development. Hence, the greatest challenge before us is to limit population growth. Although population control does automatically lead to development, the development leads to a decrease in population growth rates. For this development to happen, knowledge of women is essential. The future population growth has to be linked to the resource base in order to have sustainable development. Reduction of Genetic Diversity: Immediate... --- - Published: 2022-05-20 - Modified: 2022-05-20 - URL: https://adventpr.com/what-will-happen-with-cryptocurrency-in-the-future/ - Categories: Public Relations It won’t be wrong to say cryptocurrency is ‘people’s currency, for there is no third party (government, central banks) keeping an eye on it. The system involved is (mostly) decentralized that further makes it secure and trustable. The whole idea started in 2010 with Satoshi Nakamoto’s Bitcoin. From then to now, thousands of cryptocurrencies have been introduced, Dogecoin, Tether, Ethereum, Nano, and so on. Although countries like the USA, Canada, and Britain have openly accepted the idea, countries like India, China, and Russia condemned the use of the same. Perhaps that’s the reason people are more interested to invest in crypto rather than using it as a medium of exchange. However, it is believed that India will soon launch its own crypto named ‘Lakshmi’. This will be a game-changer. There is no denying the fact that digital currency has several advantages like no banking fee, complete control, and no inner corruption involved, but these advantages can turn themselves around. (For example, since there is no banking fee involved, you would be responsible for your own transactions, not ignoring the fact that these transactions are irreversible. ) You might be safe from third-party corruption. But the anonymous transactions give a golden opportunity for illegal and criminal activities to take place. Whether to like it or not is a personal choice. But what we are seeing today is a craze. People are not sure about the idea behind virtual currency, yet they are so eager to invest in it. Thanks to this... --- - Published: 2022-03-08 - Modified: 2022-03-08 - URL: https://adventpr.com/how-women-can-create-successful-careers-in-public-relations/ - Categories: Public Relations There was a time when Public Relations was thought to be a profession of parties and fun. But from the past few decades, the credibility of the business of managing reputation is finally changing and people understand that it is a brainy job that cannot be successfully handled by just any person. One needs to be professionally trained and groomed in many skills to survive and to be successful. If a person is not adequately equipped with relevant talent then there is a scope to make goof-ups that can be irreparable. Here are some mantras for all the intelligent women out there that shall help to accelerate success. Cash in your natural ability to multitask: It is widely believed that when it comes to multitasking- women are natural at doing so. Public Relations is a profession where this quality comes in handy. Being in the communications business means handling a lot of stakeholders including media, clients, etc. at one time and also writing an important piece of the article at the same time. And if you are able to do that successfully you end up saving a lot of time and become more productive. Nurture your team: It is very important for team members to encourage each other in order to maintain harmony in the team and work well. A large part of employee force In Public Relations is very young. Hence it becomes very important to provide them regular motivation and appreciation. Having a kind attitude makes a person... --- - Published: 2022-01-19 - Modified: 2022-01-19 - URL: https://adventpr.com/lifeofpr-the-6-habits-of-highly-effective-pr-pros/ - Categories: Public Relations Your eyes are red from a lack of sleep and too much screen time. You need to be smarter and try harder. Remember that you chose to study public relations for a reason. Recognize that feeling overwhelmed and unsure of your future is normal, but you may just need some direction. PR students/aspirants should apply these six habits to make the most of their time in college and get ready to take on the demands of a PR career. Habit 1: Be more active. Maybe you haven’t had any internships/practical experience yet. Don’t worry, that means that it’s time to look around and create opportunities for yourself. The beauty of PR work is that EVERY organization benefits from it. Think about how your PR skills could benefit an organization. Approach them and offer to create a social media page, help plan their next event or anything else you see fit. Habit 2: Begin with the end in mind. Think about your career goals. If you don’t know exactly “what you want to be when you grow up,” that’s fine. Start by brainstorming, try making a list of career paths that sound interesting to you, things you’re good at, things you don’t like, etc. Next, step back and make a concrete plan to learn more about your preferences and achieve your goals. If you want to work on a political campaign in the future, for example, try researching local upcoming elections and see if you can help with a candidate’s campaign.... --- - Published: 2021-12-21 - Modified: 2021-12-21 - URL: https://adventpr.com/power-of-a-media-pitch/ - Categories: Public Relations Media Pitch is no longer a simple written word, it is an attempt to bring a viable change. As PR professionals we know how important it is to make those emails stand out. Since journalists are bombarded with thousands of emails, it’s our job to categorize our clients in those thousands of emails. Public Relations experts & journalists both understand the value of a good story and its place in media. Thus, personalized pitches to the editors do our work & make our story newsworthy. As a Public Relations Professional, there might be no great feeling than seeing your client included in a report. And that’s how our media pitch rolls to influence the journalist to get our story published. What is Media Pitch? A media pitch is a shot to urge a writer, journalist, or news source inspired by your news so they consider covering it. The aim of the pitch is to make the story interesting so that the journalist is willing to use it. Journalists receive many pitches but they use only those which are relevant and newsworthy. Your pitch should answer “Why” in every context of the coverage. Why your client must be published in a specific space or section over the other thousand mails? How to write a Media Pitch? Simply reaching the media won't ensure coverage for your client. The subject line of your pitch isn’t simple as it seems, it can make or break your chance to get covered. When sending the personalized... --- - Published: 2021-12-10 - Modified: 2021-12-10 - URL: https://adventpr.com/tips-to-strengthen-your-writing/ - Categories: Public Relations As content writers, we are constantly working to improve our work. We want to keep up with trends, develop new topics, create new ideas and work that has a lasting impact on the readers. Here are our top four tips to help strengthen your own writing. Read & Observe One of the best ways to strengthen and improve your writing style is to read. Develop a daily habit of reading either a book or blog. Take notes, pay attention and observe the writing style of the writer. Observing while reading helps your mind to analyse better which in turn shall help you to make the required changes and make your writing style gripping. Practice Writing Want to become a good writer than practice the skill. Practice is one of the most powerful technique to improve and perfect any skill over the period of time. Practice to learn, so pick up any random topic, take your laptop or journal and start practicing. If followed continuously, we guarantee that you are going to see a feasible change in your writing pattern. Try it ! Get help. Many students stray away from the resources at their schools — but use them! Ask other students to proofread your work. Go to the writing centers. Get a writing tutor, even if you are good at writing, to get new ideas. Become friends with bloggers and editors to get other insights. A piece can never be proofread or edited too many times. Get recognized. Create your... --- - Published: 2021-12-06 - Modified: 2021-12-06 - URL: https://adventpr.com/imperative-writing-for-public-relations-practitioners/ - Categories: Public Relations Becoming a good writer takes practice whereas becoming an excellent writer takes experience. Earning the reputation of being an excellent strategic and persuasive writer takes both. Writing is effective only when the transmitted message conjures the deliberate response from the receiver, which is a partial definition of clarity. Strategic communicators strengthen their position by becoming their organization’s writing resource while helping colleagues understand the value of writing copy that gets read and achieves its objectives including changing, maintaining or reinforcing behavior. That is why they get paid. While some might argue that strategic writers must enhance their writing to persuade, look no further than the daily newspaper (traditional or online) to prove them wrong. A goal should be making molehills from mountains rather than mountains out of molehills. Strategic writers must be persuasive in crafting and delivering an organization’s key message points. Excellent writers are adept at preparing news releases, media advisories, fact sheets, company profile, spokesperson profile, author articles, pitch letters, brand positioning stories, etc. Here are some rules followed by the best writers — journalists and strategic writers — Prefer the plain word to the fancy. Prefer picture nouns and action verbs. Never use a long word when a short one will do as well. Master the simple declarative sentence. Prefer the simple sentence to the complicated and vary your sentence length. Put the words you want to emphasize at the beginning or end of your sentence. Use the active voice. Put statements in a positive form. Use... --- - Published: 2021-11-29 - Modified: 2021-11-29 - URL: https://adventpr.com/digital-pr-a-paradigm-shift/ - Categories: Public Relations “Communication is not communication until we communicate it”. The digital world has grown over the last few years, and a growing number of social media platforms have arisen. ‘Tell your message and sell your vision’, is quite a game-changer these days. Businesses and SME’s are approaching audiences digitally to keep pace with other competitors in the field. All of them have the common requirement to increase their brand reach, and by implementing digital tools you can communicate better and impact a broader audience online. What is Digital PR? Digital PR is the online marketing strategy used by brands to increase their brand value or awareness about their product or services. When done properly, Digital PR is a powerful strategy and a dynamic tool in improving your reputation, growing your exposure, and improving your SEO. It gives a much broader audience than by using offline methods. Goals of Digital PR! Digital PR aims to benefit the client's brand by boosting website traffic and increasing visibility among target audiences. The strategy will make a brand more recognizable. In addition to this, it targets to build brand value while using digital tools and is often explained by keywords, online mentions, backlinks, and the brand of the company. How can Digital PR benefit you? Digital PR plays a key role as one of the most engaging and expanding online platforms for businesses and SMEs. Keeping your product at the very core of its priority and helping your business or startup to achieve a strong... --- - Published: 2021-11-25 - Modified: 2021-11-25 - URL: https://adventpr.com/is-crisis-culture-changing-the-pr-priorities-for-brands/ - Categories: Public Relations There's no doubt in anyone’s mind that the Coronavirus outbreak has hugely impacted almost every business and every industry. This goes for the Public Relation (PR) industry, too, as the growth and success of the sector is directly proportional to the growth and success of other sectors, and with budgets being cut left, right, and center, where the effect of the catastrophe on many of us has, of course, been consequential. As we are coming out from a series of lockdowns and begin the recovery process, it's crucial to look beyond the economic impact of Coronavirus, significantly how the crisis will change the PR sector in the coming years. Role and Responsibilities of PR We all know that communication is the backbone of any institution as it guarantees a seamless and concrete exchange of ideas between the stakeholders. And, the Coronavirus outbreak has gradually changed the conventional functioning of businesses and brands in this pandemic situation. PR professionals are working 24x7 to maintain stability and strategize over creative ideas and planning strategies to bring the client to the limelight to overcome this difficult situation. In addition, they are coping with the current market scenario to keep their clients active in the market. Strategies during Covid-19 The best possible way to get going with creative PR strategies is by taking a comprehensive shift of brands and businesses to digital space and ensuring their Online Reputation Management, which is not interrupted by the current scenario. There's no doubt that it's a unique... --- - Published: 2021-11-23 - Modified: 2024-04-06 - URL: https://adventpr.com/earned-media-or-paid-media-the-ultimate-battle/ - Categories: Public Relations There’s an old saying- Advertising is what you pay for, publicity is what you pray for! And this is a great ice breaker when it comes to explaining public relations. While there are hundreds of good articles on this topic most people – even PR professionals who should know better- still don’t know the difference between advertising and public relations. We all know how “Public Relations & Advertising” work towards the same goal but the only difference that makes PR better than Advertising is the idea of believability. Michael Levine, a well-known publicist and author of the book, Guerilla P. R. says “Depending on how you measure and monitor, an article it is between 10 times and 100 times more valuable than a print ad” Since advertising is a world of shining glitterier, PR on the other hand provides a public service. We all watch news to be informed of, educated about, and entertained by what’s happening in the world. It strikes the genuine needs of the audience. This is why when a news outlet takes a press release or pitch and writes a story, we are more likely to trust and respond to that story rather than responding to the same information delivered through a print ad. So, why sponsor news (paid media) when we can become integrated into the news (earned media)? Consumers are often passive to advertisements, they're more likely to fast-forward a commercial, magazine and newspaper ads are often skipped and online ads often go unnoticed.... --- - Published: 2021-10-01 - Modified: 2021-10-01 - URL: https://adventpr.com/social-media-as-an-emerging-pr-tool/ - Categories: Public Relations The Public Relations industry has faced dramatic changes in the past few years in terms of new technology and media channels as well as new opportunities for communicating with clients and businesses. The main reason for this is the emergence of social media networking which enabled customers to easily and quickly engage in a two-way communication process with companies. For businesses on the other hand this represents a huge challenge of how to effectively handle the new forms of engagement so that they now realize the increasing importance of public relations as an organisational function. However, social media is still a big challenge for the PR industry itself. The age of ‘we talk, you listen’ style of company communication is gone; the dialogue with stakeholders is the only way forward, because the emergence of social media has changed the way consumers form opinions and make decisions. Therefore, many PR specialists believe that we are now at the peak of a magnificent era for the PR practice. It also means that there are new tools and new techniques needed to meet client’s needs and requirements. It also mentioned that the rise of digital media has transformed our channels of communication and the journalism practice (closely linked to PR), which in turn has had and will continue having an enormous impact on public relations. Thanks to the Internet communication is now possible anytime, anywhere, no more just face-to-face. It is instantaneous and the importance of the geographical location is highly reduced. The... --- - Published: 2021-10-01 - Modified: 2025-09-09 - URL: https://adventpr.com/impact-of-social-media-on-public-relations-industry/ - Categories: Public Relations With a global user ship in the billions, social media has become one of the fastest growing industries in the world. While it has touched just about every industry under the sun in some capacity, it has had a huge—and arguably more pointed—impact on the public relations industry, creating new opportunities and challenges for brands. It allows brands and consumers to engage across a variety of channels in real-time, which has led to an increased demand for brands to address consumer inquiries quickly and effectively. Social media has also led to the emergence of powerful digital influencers for brands to reach out to and work with. With the advancement in digital technology, it has become the backbone of every industry. Social media has also evolved from a networking tool to a marketing function. It has become as much compulsory as tool for businesses embracing smart technology to become, well, smarter. From changing the way people consume their news to contributing to the rise of the citizen journalist, social media has forced PR and reporters to adapt or perish. Here are the key ways in which social media has impacted the PR industry and why it’s essential for all professional communicators to get on board. Wide Reach Social media is immediate and noisy. Roughly 6,000 tweets are shared per second on Twitter. While that makes social media a highly effective tool for communicating breaking news coverage, it also means the lifespan of a news story is much shorter than it used... --- - Published: 2021-10-01 - Modified: 2021-10-01 - URL: https://adventpr.com/need-a-good-investment-enhance-your-pr/ - Categories: Public Relations The last decade has witnessed an enormous development in the start-up culture in India. According to the Economic Survey 2020 as many as 27,084 start-ups were recognized across 551 districts as on January 8, 2020. Tier-I cities contributed about 55% of the start-ups while 45% of the firms operated from Tier-II and Tier-III cities. Maharashtra, Karnataka and Delhi are the top three performers in terms of state-wise distribution of recognized start-ups in the country. On the basis of industry-wise distribution of recognized start-ups, IT services topped the list with 13. 9%, followed by healthcare and life sciences at 8. 3% and education at 7%. The renewable energy sector lagged, contributing only 2. 8% of the recognized start-ups. About 43% of recognized start-ups have at least one woman director, according to the Survey. Start-ups are the future, even the authorities have understood their potential by introducing the ‘Make in India‘ scheme. Keeping this growth in mind, the Public Relations tool can be utilized by start-ups to enhance their presence in the market. A start-up usually lacks funding and tries to cut off expenses but a must-to-do expense is to hire a PR agency. There is a false notion that a startup does not require PR. But a good PR may help a startup to build its unique image and eventually attract investors. Investors are people who will put in the money in your business to get it up and running. You can use that money to build the business, the brand,... --- - Published: 2021-10-01 - Modified: 2021-10-01 - URL: https://adventpr.com/benefits-of-social-media-as-a-public-relations-tool/ - Categories: Public Relations Over the past few years, a growing number of social media platforms have sprung up. There are several types of social media that we can use to our advantage. Social networking sites are becoming more popular day by day and many businesses flourish because of these sites. These sites are cost-effective for both online and offline businesses. Hundreds of businesses use Facebook for promoting their products, for getting feedback from the customers, and also to gain new customers. Social networking sites offer us business exposure, target audience, fans, and new customers. “Social Media is a place where our valuable time & resources can be invested as an online presence”, says industry expert. Social networking tools give several benefits to Public Relations and improve businesses. The networking tools offer several benefits to Public Relations. Faster, widespread coverage, visibility, increased communication, easy integration, links, are some of the major benefits of social networking sites in businesses. Social media marketing is an inexpensive way to reach the maximum number of people in a minimal amount of time. If a business enterprise wants to reach large audiences it is possible through Public Relations. It includes the creation and distribution of information through newspapers, magazines, television, radio, etc. The media considers this information valuable to the readers. Public Relations has the power to reach millions of people for very little money. It stimulates awareness and demand for various companies, products, and services. It also develops a stronger image of industries. Public Relations in social networking... --- - Published: 2021-10-01 - Modified: 2021-10-01 - URL: https://adventpr.com/impact-of-covid-19-second-wave-on-business-environment/ - Categories: Public Relations With the emergence of second Covid-19 wave in India, many experts predicted that the economic damage would not be as bad as the first wave in 2020. There were two primary reasons behind this assertion were: India had vaccines against the virus No nationwide lockdown was imposed But the current situation is quite the opposite of what was predicted. India is struggling to vaccinate its vast population and strict lockdowns remain imposed in almost all parts of the country. As a result, the economic growth projections shared earlier have changed drastically. Even SBI, the country’s largest public lender, recently slashed its FY22 growth forecast. Data on jobs, income, household income, consumer sentiment and demand show that the second wave has had a devastating impact on India’s economy, especially on poorer citizens and smaller businesses. Even rural areas that were a saving grace during the first wave have been deeply affected this time. Rising unemployment has emerged as the biggest economic concern during the second Covid-19 wave as it has mostly affected the informal economy and poorer households. While no nationwide lockdown was announced this time, the local restrictions imposed across states have had an equally devastating impact on small businesses and their employees. A quick assessment indicates that this second wave has impacted the growth of service sector and GDP. Auto sales have dropped, FMCG and electronics sales have been impacted. Passenger car sales have dropped by 10% as compared to March 2021 sales. COVID curbs has also impacted and... --- - Published: 2021-10-01 - Modified: 2021-10-01 - URL: https://adventpr.com/covid-19-second-wave-a-strong-hit-on-mental-health-of-people/ - Categories: Public Relations The sudden increase in COVID-19 cases over the past few months have caused uncertainty and fear among people and also have had a major impact on their mental health. According to a study, there has been an increase of over 50% cases when it came to such mental health disorders especially among old age group. Symptoms of this stress included anxiety, sleeplessness, nightmares, depression as also weakness and fatigue. Based on its data on interaction with over 5,000 elderly people over the last month, the study says that as many as 82. 4% of respondents complained of health anxiety due to an increase in cases of coronavirus and the casualties owing to COVID-19. Over 70% of respondents also complained that they had experienced sleeplessness, insomnia or nightmares due to poor quality of sleep. It was also found that around 63% of the elderly developed symptoms of depression due to loneliness or social isolation. An almost equal number complained of unceasing stress during the second wave of COVID-19 in India. Thus COVID-19 has a deep and long-lasting impact on the health of a majority of the elderly population, including their mental health. The study revealed that a driving factor behind this change was that “older people are afraid of the Covid-19 consequences” and fear contracting the coronavirus. “They seem much worried about getting a bed and proper treatment in hospital if they or any of their family members is ever in need. ” Adding to this, the study also says that... --- - Published: 2021-10-01 - Modified: 2021-10-01 - URL: https://adventpr.com/what-does-future-hold-for-technology-keeping-business-and-customer-connected-during-covid-19-pandemic/ - Categories: Public Relations The extraordinary value of digital communications has never been more apparent than during the past year. As COVID-19 swept the planet, businesses and individuals switched almost overnight to remote working, relying more than ever before on digital channels to stay productive, informed, connected, and entertained Customers and employees are the two pillars of business. ‘Building customer trust and communicating online’ has become a mantra for businesses in the COVID-19 pandemic. Lockdown measures have created a new wave of digital adopters. Businesses have had to adapt as well. Many have moved to contact-free service, new digital experiences, and optimised ecommerce platforms. In the face of all this disruption, customer expectations have risen and businesses have evolved to keep up. Now, we’re firmly living in the digital age. Hyper-personalised communication is standard. Exceptional experiences have become mandatory. And lastly, safety and wellbeing are at the forefront of everyone’s mind. In this new world where safety is a priority, it’s crucial that businesses build customer trust by taking the necessary precautions and continuously communicating with them. Here are some ways that businesses can build customer trust online and keep their customers safe. Build customer trust by prioritising their wellbeing Build customer trust by communicating health and safety policies online Build customer trust by communicating health and safety policies online Deliver smart, personalised patient care during a crisis With the second wave currently raging across India, the remote work model has become an integral part of the organizational structure and will remain so for... --- - Published: 2021-10-01 - Modified: 2021-10-01 - URL: https://adventpr.com/youth-skill-development-during-covid-19/ - Categories: Public Relations In 2014, the United Nations General Assembly declared 15 July as World Youth Skills Day, to celebrate the strategic importance of equipping young people with skills for employment, decent work and entrepreneurship. World Youth Skills Day 2021 will pay tribute to the resilience and creativity of youth through the crisis. Participants will take stock of how Technical and Vocational Education and Training (TVET) systems have adapted to the pandemic and recession, think of how those systems can participate in the recovery, and imagine priorities they should adopt for the post-COVID-19-world. With the loss of around 195 Million jobs, impacting education, and disrupting the vulnerable groups, COVID-19 is still the most problematic issue the world is facing currently. Among all the other problems related to the pandemic, preparing young people to earn and thrive in a post-COVID world requires immediate attention. Owing to changing trends in technology, technical skills are required in every sector. According to World Economic Forum, 54% of employees will need to be reskilled and up-skilled by 2022 to respond to changing work environments. They need the skills to rapidly learn, adapt, practice resiliency, and take advantage of entrepreneurial mindsets, to respond to this reality with the ingenuity to earn an income. The rapid spread of the COVID-19 pandemic has led to an increase in the importance and demand of skill development. The sudden shift to digital technologies has redefined businesses globally. Digital does not only refers to technology but also includes ‘How the work is done? How... --- - Published: 2021-10-01 - Modified: 2021-10-01 - URL: https://adventpr.com/how-pr-is-a-friend-in-disguise/ - Categories: Public Relations Public Relations is a tool that helps to protect, enhance, and build your reputation as a business. As stated, ‘PR people are storytellers. It’s always important to remember that having a best friend is a two-way street. Public Relations is a tool that helps to protect, enhance, and build your reputation as a business. As stated, ‘PR people are storytellers. They find the positive messages and translate those into positive stories. When the news is bad, they can formulate the best response and mitigate the damage’, and that’s why my friends, PR is your best friend. PR is your ally A best friend is someone who is there for you through thick and thin, who listens to you, is entrusted to you, and is always there to pick up the pieces. Companies and brands are generally consumed with the production, maintenance, and promotion of their product/service so what they need is a support network. This is where PR comes into action. Unlike paid adverting, PR professionals work with ‘earned media’. By being featured in articles, radio shows, interviews, guest blogs, etc. , the brand will gain credibility, build a relationship with its target audience, and in turn gain new business. PR is your companion in the road to becoming an industry expert PR will help to establish you as an industry expert. As the middlemen between businesses and the media, PR will aid industry experts to get their expertise seen. Your PR team will be able to connect your research and work to your target audience. PR improves you Your Public Relations specialist will have many tricks up their sleeve to ensure that... --- - Published: 2021-10-01 - Modified: 2021-10-01 - URL: https://adventpr.com/communication-the-secret-for-rising-startups/ - Categories: Public Relations Are you thinking of running your startup? Do you also want to know the secret ingredient that fuels up any business idea? Are you thinking of running your startup? Do you also want to know the secret ingredient that fuels up any business idea? If you are juggling with the same thoughts then no need to worry more! Put your confidence on & get ready to “communicate” because that is the only way for a successful startup. Let us look at how communication helps you seal a deal! Communication boosts connections Communication & connections go hand-in-hand. An entrepreneur should communicate in a professional manner that will influence the stakeholders and lead to crack a deal. Stakeholders are the most valuable asset for any business. To always connect with your stakeholders and convey your message, takes skilled communication in written and verbal form. Keep your communication concise and to the point. Communication is the key The key behind a brand’s reputation is a strong voice. Whether it is, professional or social, great communication pitches will lead to a “healthy relationship” with your stakeholders. If you can express yourself, you have an advantage over others. To climb the professional ladder, it is essential to make an effective flow of communication within. If the communication strikes right, it will encourage the employees and even win the confidence of the stakeholders. Effective communication ensures that your voice is heard. Face-to-Face Communication It is never good to hide behind the slack! So, let’s pitch the ideas face-to-face, to fill that communication gap and to build more trust with the stakeholders and avoid any kind of conflict or... --- - Published: 2021-10-01 - Modified: 2021-10-01 - URL: https://adventpr.com/public-relation-the-rising-start-of-your-career/ - Categories: Public Relations “Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” – John D. Rockefeller “Next to doing the right thing, the most important thing is to let people know you are doing the right thing. ” – John D. Rockefeller And that’s what a Public Relations specialist do. They are the ultimate spin doctor by putting the best face of its client on the news that could flourish the company’s work and embrace its reputation in front of the masses. A strategy that bridges the gap between the organization and the public, PR gives the company more credit than their ordinary accomplishments. Regardless of how effective an organization is, Public Relations educate & inform the people about their contributions and enhances its brand recognition by making it more relevant in the public eye. The Public Relations profile has grown as an industry over the last few years. More and more businesses are coming into the market, and all of them have one common requirement to increase their brand’s reach and improve customer engagement. This is where public relations executives show up, and their demand is at an all-time high. If you are looking for a challenging career path that is simultaneously exciting, Public Relations is ideally suited for you. Top mass communication courses after the XIIth standard will set the tone for you. It is mainly about interacting with people, and a degree in mass communications creates that foundation. Apart from this, other aspects of public relations make it such a famed career option and a much sought-after field. Here is a list to... --- - Published: 2021-10-01 - Modified: 2021-10-01 - URL: https://adventpr.com/all-you-want-to-know-about-public-relations-2/ - Categories: Public Relations “The history of PR is… a history of a battle for what is reality and how people will see and understand reality.” – Stuart Ewen “The history of PR is... a history of a battle for what is reality and how people will see and understand reality. ” – Stuart Ewen The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics. ” Public Relations educates and informs the people about the contributions of the organizations and enhances its brand recognition by making it more relevant in the public eye. PR is inherent in an organization and the very nature of modern society. The Purpose of Public Relations! Public Relations assists organizations to develop and maintain good relationships with all of their key publics and stakeholders through effective communications. Their efforts strive to help in maintaining the positive reputation of the organization or stakeholder and generate goodwill among the media and target audience. PR can play an effective role in winning customer trust on a long-term basis. It can provide the right orientation to the market. What Public Relations Professionals Do? A Public Relations professional could play a definite and active role. PR professionals will make an effort to maximize their client’s requests while minimizing the effects of any negative press. They are in charge of: Arranging speaking engagements, Helping a business to generate a positive reputation, Organizing important events, Writing press releases, Creating strategies for crisis management. To understand this, you must think through the two sides of PR. Positive PR and Negative PR. Positive PR: Public Relations is to build... --- > ..."out of sight, out of mind" has become more true...a PR branding agency endeavours to ..ensure that you stay relevant in the market... - Published: 2021-10-01 - Modified: 2021-10-01 - URL: https://adventpr.com/how-is-pr-useful-tool-for-an-established-brand/ - Categories: Branding, Public Relations - Tags: brand building, Branding, industry insights, Market equity, Public relations, Why PR Branding is a sophisticated process that involves the art of persuasion. And as we are advancing, transparency has acquired the central stage in determining the success of a brand. Moreover, the phenomenon of "out of sight, out of mind" has become more true. This is where a PR branding Agency plays an integral role in branding. Through various PR tools and services the agency endeavours to not just boost visibility but ensure that you stay relevant in the market. But before we further answer your question why is public relations important for a brand, lets first bust some PR myths first. What is Public Relations Any typical PR campaign includes a combination of relationship building meetings, press releases with focus on both national and local media, industry stories and authored articles through which your business is gains visibility without any direct payment. The key is earned media recognition, that reaches your target audience at the right time through right channels. If you want to learn about PR and what a pr branding agency does in details check out our blog. The subsequent sections deals with the importance of PR in brand building. Why is public relations important for a brand Creation and maintenance of a good public reputation is the aim of a good PR. When relationship with the target group is established, it needs to be maintained in order to keep it on the peak. With the effective use of PR you can promote positive attitudes and behavior towards... --- - Published: 2021-10-01 - Modified: 2021-10-01 - URL: https://adventpr.com/what-is-the-best-way-to-use-public-relation-in-new-start-ups/ - Categories: Public Relations Every month more than 543,000 new start-ups are emerging creating a huge competition among themselves. And, you may be somewhere in the middle running your race. Amid of this competition, building your profile to promote business and stand out from the competition is a big challenge. In order to build the business and gain exposure “media” is the most effective way. This is the most successful way of building positive reputation of yourself and your brand. The right kind of visibility will help you in attracting new investors, funding and potential new customers. This is where PR strategies come into play. It can help you gaining solid credibility for your brand. Here are 5 best ways to use public relation in a start-up. Giving exposure to the start-up. Start-up needs to be known to the people. Brand awareness is the most important factor that drives a business. Tell people about your brand- “what it is all about. ” Here, media plays important role in promoting and making people aware about the brand and PR strategies here come into action. PR helps in making the story for the start-up news-worthy and allows it to be covered in media. 2) Making the idea of your start-up clear to the audience. Make people clear about your start-up. What it is all about. Mission and vision of your start-up must be made clear to your audience. To convey your message you can organize an event where your company can communicate with the audience and... --- - Published: 2021-10-01 - Modified: 2021-10-01 - URL: https://adventpr.com/pr-as-an-emerging-tool-of-crisis-communication-during-covid-19/ - Categories: Public Relations With the beginning of 2020, the world has completely changed in the terms of socialization, interaction, and the way we engage with others due to the pandemic of COVID-19. Coronavirus has affected nations worldwide and forced the government to take drastic steps like quarantine, lockdown, social distancing, and many others. It has not only successfully created abnormal pressure on public health systems but also on crisis communication creating a high demand for PR as a tool of communication in the corporate sector. Due to which the companies have found various new methods to communicate with the public both internally and externally like social media, online meetings, and conferences, digital media, etc. According to a study conducted by The Institute for Public Relations (IPR) and Peppercomm, on how prepared businesses were for COVID-19 and how they are handling the impacts, 30% said their organization was “very” prepared for COVID-19 while 55% said they were “somewhat” prepared. However, almost half (44%) said their crisis communications plan did not specifically address an infectious disease outbreak. Meanwhile, 10% of respondents did not have a crisis communications plan at all. Communicating with the masses has always been essential for the brand or company. During a crisis, the customers expect that the brand will fulfill social responsibility and make correct decisions for its employees, shareholders, suppliers, consumers, etc. While the global market was on the verge of shutdown, so was the PR industry. With a low budget to spare, many companies thought of PR as a... --- - Published: 2021-10-01 - Modified: 2021-10-01 - URL: https://adventpr.com/gear-your-startup-with-these-pr-techniques/ - Categories: Public Relations Public Relation is an inseparable and indispensable aspect of a startup which every entrepreneur need to reckon/consider upon. “PR is extremely important, and being able to use it in the right way means everything. You have to market your success. ” – Lee Haney, bodybuilder and former Mr. Olympia. There is no mystery in the fact that for a startup to flourish, it needs good and effective promotion and PR. Public Relations is 10 to 50 times more effective than advertising because consumer or target audience has more trust in earned media as compared to paid media. The backbone of every successful brand story we see in media is PR. With an effective PR strategy, you can make a simple story newsworthy for the media and consumers. The right PR technique used at right time helps the startup to gain media coverage and establish potential consumers for the brand. Some PR techniques for startup one needs to remember are given below: Set your goal Before drafting a story, one must set the goals and objectives he/she wants to achieve through the news story. Is your goal to attract attention to your product launch? To signal that you’re looking to hire new employees? To increase the visibility of your startup to encourage more investment? To attract attention to launching in a new location? The answers to the above questions are very important because as Jason Calacanis has said “you have to think about what type of story you’re going to push... --- - Published: 2021-10-01 - Modified: 2021-10-01 - URL: https://adventpr.com/why-do-small-medium-enterprise-need-pr/ - Categories: Public Relations Public Relations is the function of protecting and improving your brand visibility and reputation. Running an SME (Small & Medium Enterprise) is not an easy task especially at a time like this where the global market is crashing due to the pandemic of COVID-19. You’ve got limited time, budget, and resources to get stuff done to grow your business. A sound PR strategy can help to widen your consumer base and also improve your overall brand awareness. If you’re a small business or SME (turnover of around £1. 5m+) it’s important to communicate with your stakeholders and spread the visibility of your brand, so you can turn your SME into a larger scale operation. PR not only works in safeguarding your brand against any public backlash and handling your communication strategies in a crisis, but a great PR strategy will also help to grow your reputation and make your business name more recognizable amongst your target audience. How PR Is Beneficial For Small Business and SME’s 1. Cost-effective/ Healthy for your budget By doing PR, you’re continually working on building trust and credibility for your brand without spending too many marketing dollars. Even better, word-of-mouth recommendations and organic buzz influence more potential customers to visit and talk about your business. By getting others to consistently bring up your name in a positive context will undoubtedly make your business grow in the long run. 2. More effective Earned publicity merely is more trusted than advertising. According to a Nielsen study, PR... --- - Published: 2021-10-01 - Modified: 2021-10-01 - URL: https://adventpr.com/technological-advancements-have-lead-to-the-evolution-of-pr/ - Categories: Public Relations The future of Public Relations will make the lives of personnel a lot easier with the help of technology. The tech industry is accelerating at a pace that’s difficult to understand. Everything from AI and virtual reality to digital business models are changing the way we think about our businesses. Technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs. Companies that adopt technology and are digitally updated stay ahead of the curve, and the others that can’t (or won’t) keep up become obsolete. In a way, you can think of it as Darwin’s Theory of Evolution: evolve or poof! You’re gone. It might seem like an overpowering thought, but not to fear! We have insights into not only how technology is impacting the PR industry, but how to adapt with the changes. Over the years, computers have gained the ability to “think”. The fear that one day computers will be able to replace people’s jobs is a reality. This kind of new technology can actually help PR pros. It does this by allowing them to work more efficiently. Media monitoring software, analytics, workflow applications and the like help PR professionals to process data faster, thereby improving their relationships with their clients and consumers. With AI, PR will be able to access all of the benefits that data analysis can bring, including a better understanding of the digital world. They’ll be able to develop... --- - Published: 2021-10-01 - Modified: 2021-10-01 - URL: https://adventpr.com/how-does-a-sound-pr-help-your-sme-business/ - Categories: Public Relations It’s important to communicate with your stakeholders and spread the visibility of your brand, so you can turn your SME into a larger scale operation. There are several ways in which you can generate media attention and publicity for any brand. With smaller organizations, you may have to work a little harder to get your name out there – there will likely be some degree of competition no matter what industry you’re in, so you need to make your brand memorable. Here are 8 ideas we would recommend you test to generate PR for your small business. Planning Know what you want to say and most importantly – to whom. What are your USPs, strengths, and benefits? How do you want people to see your business? This vital planning will help shape your communications that can be consistently delivered via several channels, be it media, social or online. Turn your business stories into news If you’ve done something amazing as a business, turn it into news and let everyone know about it. For example, if you’re supporting a cause this can help to strengthen your reputation and position you as a responsible business if you spread the word. Active on Social Media One of the best ways to build your brand reputation is to maintain an active voice on social media. PR covers online presence as well as getting media coverage in print, making sure you’re putting out great content on relevant channels and engaging with your customers is a... --- - Published: 2021-10-01 - Modified: 2021-10-01 - URL: https://adventpr.com/communications-is-the-key-to-crisis-management/ - Categories: Public Relations Every crisis is an opportunity in disguise; You just need to identify and communicate it... . . During the time of economic uncertainty, businesses and consumers react, and those reactions have different effects. We have seen that during the pandemic crisis when the global market was crashing, many companies altered their marketing strategies and reduced their advertising budgets. While it is a short-sighted strategy during an economic downturn. This response is a bit more understandable in today’s economic situation. Consumers have reacted by shifting their focus more toward information than commercialism. They are engrossed in the latest news and updates, which may affect their well-being. The volume of news content being published, as well as the consumption of news media, has spiked. ‘This is where the eyeballs are — this is where the attention is’. The role of public relations is to positively place a brand into news stories. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Earned media, specifically, is already the most trusted form of marketing. Somewhat, it is also the most cost-effective. There is simply no better instrument during a widespread crisis than communications. People need more right now. They need to be educated, entertained, and enlightened. People need great stories. We are operating in a world of narrative economics, and this is at the heart of the communications function: identifying the... --- - Published: 2021-10-01 - Modified: 2021-10-01 - URL: https://adventpr.com/how-public-relations-is-beneficial-for-fintech-companies/ - Categories: Public Relations Never heard of the term FinTech then you are probably in the minority. It’s been in the media spotlight for several years now, an innovative new businesses offering slick financial services to consumers, or enabling technologies to banks and retailers to enable them to operate more effectively. The tag FinTech came from the media. A combination of the words ‘financial’ and ‘technology’, it describes any digital service or platform that supports or enables banking or financial services. From the last two decades, Indian financial industry has shifted due to the fast technology growth and development, from traditional financial system (bank driven) to the financial technology (consumer driven). Financial technology (FinTech) enables more players to emerge in Indian financial sector. India is amongst the fastest growing FinTech markets in the world. India ranked the highest globally in the FinTech adoption rate with China. Digital payments value of $65 billion in 2019 is expected to grow at a CAGR of 20% till 2023. But with all the activity and hype, it can be hard for FinTech companies to stand out from competitors. Early stage FinTech companies’ need all the help they can get to connect with their audience, so many of them choose to engage with PR as soon as possible. Companies such as Paytm gained themselves a great deal of attention through PR and marketing campaigns in their early days. So how can PR help FinTech companies get an edge? Positioning PR agencies specialize in creating distinctive messaging that come across... --- - Published: 2021-09-29 - Modified: 2021-09-29 - URL: https://adventpr.com/all-you-want-to-know-about-public-relations/ - Categories: Public Relations “The history of PR is... a history of a battle for what is reality and how people will see and understand reality. ” – Stuart Ewen The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics. ” Public Relations educates and informs the people about the contributions of the organizations and enhances its brand recognition by making it more relevant in the public eye. PR is inherent in an organization and the very nature of modern society. The Purpose of Public Relations! Public Relations assists organizations to develop and maintain good relationships with all of their key publics and stakeholders through effective communications. Their efforts strive to help in maintaining the positive reputation of the organization or stakeholder and generate goodwill among the media and target audience. PR can play an effective role in winning customer trust on a long-term basis. It can provide the right orientation to the market. What Public Relations Professionals Do? A Public Relations professional could play a definite and active role. PR professionals will make an effort to maximize their client’s requests while minimizing the effects of any negative press. They are in charge of: Arranging speaking engagements, Helping a business to generate a positive reputation, Organizing important events, Writing press releases, Creating strategies for crisis management. To understand this, you must think through the two sides of PR. Positive PR and Negative PR. Positive PR: Public Relations is to build... --- --- ## Services - Published: 2021-10-19 - Modified: 2022-02-04 - URL: https://adventpr.com/service/target-copy/ - Service Category: Business Investment Planning Working with thousands of business companies around the world for Ideas Dorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequDuis aute irure. Socially Responsible Investment Comprehensive Investment Plans Financial Planning for Business Tax Mitigation Strategies We Support Our Clients Five Working Days Dorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labor etteryu doloremagna. Dorem ipsum dolor sit ametng elit, sed do eiusmod tempor incididunt ut labor etteryu dolore magna. 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